+» Define the term consumer involvement Roll No. 3. Write shor note on consumer Motva tion, “otal No.of Questions: 13} [Total No of Printed Pages: 3 & few iy ndenceconsnarbeavions? 7 $8. Whatisconsumer audit? 6. , What do you mean by term dufusion ofinnovation ? 7. Write the various charaterstics ofculure., DV-426 8. Write short notes on consumer behaviour studies in India. M.B.A(F.T.) III Semester SECTION -"B' ‘Examination, 2021-22 LongAnswer‘Type Questions 16x3=48 ‘Consumer Behavior Note :- Attampt any three questions. All questions carry equal Paper -FSM-1 aks, 9. Explain the process of consumer dedsion making andits lm- Time: 3 Hours] [Maximum Marks : 30 Pontances Note = Attemptall the questions. 10. “The buying process starts long before he actual parchase SECTION-'A" and has conaoquences long after words” justify the statement ShortAnswerType Questions 84-32 1. Write shor tes 00 Note i Attempt any four questions. All questions cay equal (a) Referee group aks. (O) Consuner Pesveption 1. What sconsume behaviour’ Explain it Imponances. Dv-426 a PTO, Ov-426 @ https://www.onlinebu.com hutps:/www-onlinebu.com12, Describe tustial buying behaviour How does it dif rom individual buying bebaviou. 13 Deserbe the ideas of aide, self concep. an ie style and how they influence consumer behaviour ++ hitps:iwrw.onlinebe.com ‘Whatsapp @ 9300930012 ‘Send your old paper & get 10 wer geet Sede AE ate 10 eee astm or Gooale Pay & Dv-426 ®) Copies 4000 hutps://www.onlinebu.com