Date

Name

Marketing on a Global Level

PART A:

A goal of most major international companies is to establish its brand name on a

worldwide scale. However, it must keep in mind that cultures differ across the world.
Creating a website allows easy access to information about the company, however making
it appealing to a wide variety of cultures can be difficult. Visit the global homepages for the
following companies to explore how they appeal to a wide variety of cultures, then answer
the questions at the bottom of the activity.

1. Coca-Cola (www.coca-cola.com/global/)

2. Disney (www.disney.com)

3. Apple (www.apple.com)

4. Ikea (www.ikea.com)
1. How "globally-friendly" are the websites? Rank them from most globally-friendly to the least
globally-friendly. Provide an explanation for your ranking.

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2. Describe how consumers from non-English-speaking countries could use the sites and identify any
difficulties they may have.

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3. Do you think the homepages for these companies effectively accommodate a global audience? Why
or why not?

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PART B:

1. Apply the 4ps of marketing to the mape syrup in Canada

Based on the profile that you have created for your chosen country address the following questions:

2. What modifications should be made to the maple syrup?

3. Using your completed profile as the target market, how would you promote the product(maple syrup) in
that country? Be specific and creative.
4. What market entry strategy woud be best to use?
5. Describe the competiitve market for maple syrup in your chosen country
6. What comptetiive advantage does the maple syrup brand have?
7. What would affect the price of the maple syrup in that country?
8. Citations