Scribd Logo
Upload

Welcome to Scribd!

  • 4ps Marketing

    Uploaded by

    P4 NADIA MENA CARACHURE
    2 views3 pages
    The document discusses the 4Ps marketing mix, which refers to the core elements of Product, Price, Place, and Promotion that make up a comprehensive marketing strategy. It defines each element, with Product as the good or service itself, Price as how much it costs customers, Place as how and where the product is distributed, and Promotion as the marketing activities used to communicate the product to customers. An example is then given of a bath soap and how it might apply the 4Ps with its natural ingredients, competitive pricing, wide distribution in stores and online, and promotional campaigns.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the 4Ps marketing mix, which refers to the core elements of Product, Price, Place, and Promotion that make up a comprehensive marketing strategy. It defines each element, with Product as the good or service itself, Price as how much it costs customers, Place as how and where the product is distributed, and Promotion as the marketing activities used to communicate the product to customers. An example is then given of a bath soap and how it might apply the 4Ps with its natural ingredients, competitive pricing, wide distribution in stores and online, and promotional campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views3 pages

    4ps Marketing

    Uploaded by

    P4 NADIA MENA CARACHURE
    The document discusses the 4Ps marketing mix, which refers to the core elements of Product, Price, Place, and Promotion that make up a comprehensive marketing strategy. It defines each element, with Product as the good or service itself, Price as how much it costs customers, Place as how and where the product is distributed, and Promotion as the marketing activities used to communicate the product to customers. An example is then given of a bath soap and how it might apply the 4Ps with its natural ingredients, competitive pricing, wide distribution in stores and online, and promotional campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    INSTITUTO POLITECNICO NACIONAL

    ESCUELA SUPERIOIR DE COMERCIO Y DE ADMNISTRACIÓN

    Nombre: Mena Carachure Nadia

    Grupo: 3RM52

    Materia: MERCADOTECNIA ANALÍTICA ( INGLÉS)

    Profesor: Álvarez Hernández Miriam de Los Ángeles

    4 p’s marketing mix

    Fecha: 11 de enero de 2024

    El mix de marketing de las 4P


    1. EL MIX DE MARKETING DE LAS 4P

    The 4P marketing mix refers to a strategic approach that encompasses four key
    elements: Product, Price, Place (distribution) and Promotion. These elements are
    essential for the development of effective marketing strategies in any business.

    The key characteristics of the 4P marketing mix are:

    • Product: Includes the design, characteristics, quality and variety of the product or
    service offered. Focuses on satisfying customer
    needs and wants.

    • Price: Determines the amount of money that


    customers must pay for the product or service. It
    involves pricing strategies, discounts, and pricing
    policies.

    • Place: Refers to the distribution and availability of the product. It involves the
    selection of distribution channels, location of points of sale and logistics
    management.

    • Promotion: Includes all marketing activities that seek to communicate, inform and
    persuade customers about the product. Advertising, public relations, promotions and
    sales are key aspects.

    These four variables interact to form a comprehensive strategy that seeks to


    maximize the effectiveness of marketing activities and satisfy the needs of the target
    market.
    2. EXAMPLE
    • Product: A bath soap with natural
    ingredients, mild fragrance and
    moisturizing properties.

    • Price: Competitive pricing strategy


    in the personal care products
    market.

    • Plaza (Distribution): Available in supermarkets, pharmacies and online stores


    to ensure wide accessibility.

    • Promotion: Advertising campaigns highlighting the benefits for the skin,


    discounts on the purchase of various products and participation in events
    related to health and well-being.

    You might also like