SHRI J.H.

BHALODIA WOMEN’S COLLEGE

Research Report on Consumer satisfaction of

HALDIRAM PRODUCTS

Prepared by
SHRUTI S. SAVALIYA

Seat No. 62

Class – BBA SEMSTER 6

Academic year
2023-2024

Guided by
DR.PARUL GANGANI

Submitted to
 PREFACE

It is very right that we are students are subjected to know the

theoretical aspect of every subject but in real life there is practical
experience counts. So, to fully grasp that knowledge is very essential
than only subjects could be thoroughly understood.

As per syllabus of T.Y. B.B.A. according to Saurashtra

University project report is a part of a subject management of
entrepreneurship development. Students will have to get information
regarding market. Feasibility of product, production process and
production capacity, personnel factors, sources of finance and financial
capacity, profitability and breakeven analysis. After completion of
B.B.A. if student wants to start any unit he can start it without having
any problem.

I prepared this project report so far as any knowledge is

concerned. I have collected information from various sources as per
requirement.

Name of Student:
Shruti Savaliya
 ACKNOELEDGEMENT

The success and final outcome of this project required a lot

of guidance and assistance from many people and I am extremely
privileged to get this all for the completion of my project. All that I
have done is only due to such supervision and assistance and I would
not forget to thank them.

I am extremely thankful to our project guides, Prof. Dr. Parul

Gangani who took keen interest in my project work and guided us all
along, till the completion of my project work by providing all the
necessary information for developing a good system.

I am thankful to my family members for providing me

necessary guidance and support to complete my project.

Name of Student:
Shruti Savaliya
 DECLARATION

I have the undersigned that Ms. Shruti Savaliya the student

of B.B.A. sem.-6 of shree J.H.Bhalodia women’s
college,Rajkot,hereby declare that this research report is my own work
and has been completed under the guidance and supervision of prof.
Parul Gangani. This work has not been previously submitted to
university for any examination.

Date :

Place :

Signature :
 INDEX

NO. PARTICULAR PAGE

NO.

1. COMPANY INTRODUCTION 1

2. TOPIC INFORMATION 9

3. LITERATURE REVIEW 13

4. RESEARCH METHODOLOGY 17

5. DATA ANALYSIS & INTERPRETATION 25

6. FINDINGS & SUGGESTIONS 37

7. LIMITATIONS 39

8. SCOPE FOR THE FUTURE STUDY 40

9. CONCLUSION 41

10. BIBLIOGRAPHY 42

11. QUESTIONAIRE 43
 1. COMPANY INTRODUCTION

SR.NO. INDEX PG.NO.

1. HISTORY OF COMPANY 2

2. GROWTH & DEVELOPMENT OF 3

COMPANY

3. NUMBERS OF EMPLOYEES 4

4. PRODUCTS OFFERS BY COMPANY 5

5. PROMOTERS OF COMPANY 7

6. COMPETITORS OF COMPANY 8

1
 1. HISTORY OF COMPANY

 HALDIRAM- is a name associated with consumers for

sweets and namkeens for the past six decades in India
and abroad.
 It made its modest start in the beginning 1941 in Bikaner
in the State of Rajasthan.
 Today the company has diversified into snack food,
sweets, syrups, biscuits and fast food.
 It is the leader in the Namkeens segment with a 70% of
that total in the Market.
 The food industry in India is forever changing to suit
their consumers‟ palate, preference and pocket.
 All the players in the industry thus, have to constantly
adapt to the even changing trends and invent and re-
invents themselves in the league.
 Haldiram’s competes on the basis of numerous factors
including and recognition due to distinct packaging,
product quality, traditional taste and authentic Indian
flavour.
 The company’s timely introduction of new products and
line extension has played a major part in buying of
consumers as well.

2
 2. GROWTH & DEVELOPMENT OF COMPANY

A word of caution for the company though is that it should

concentrate on its branding activities, which will be its saving
grace in the future.
As the competition toughens the only thing to see a company
though would be its ability to adapt to change, share of space
and share of voice in the market.
Haldiram is a huge brand and has diversified its activities into
various industries. The one industry where it is the king right
now is the “namkeens” industry.
Hence the project mainly focuses on studying Haldiram’s
namkeens division, though other areas have been briefly
mentioned.

3
 3. NUMBERS OF EMPLOYEES

Haldiram has 69 employees across the world. Haldiram’s offers

a wide range of products to its customers. However namkeens
remain the main area of focus for the group as it contributes
close to 60% of its total revenues. By specializing in the
manufacturing in the namkeens are of best of quality and are
sourced from all over India.

4
 4. PRODUCTS OFFERED BY COMPANY

SWEETS NAMKEEN BEVERAGES COOKIES READY FESTIVAL

TO EAT PACKS/GIFTS
BOXES

Rasgulla Bhujia Lemon Fruit Dilli Karodpati

sev Squash Cookies Style Bhujia
Chol-ey
Agra Taj Bhel Puri Kala Atta Pao Masala
Petha Khatta Cookies Bhaji Peanuts
Squash
Dodha Moong Khus Kaju Rajma All in one
Burfee Dal Sharbat Butter Raseela
Cookies
Kaju Katli Tasty Thanda Gorus Dal Heavenly
Nuts Funda – Cookies Tadka Delight
Chocolate /
Vanilla /
Kesar
Halwa Punjabi Mango Coconut Kadhi Cashew Jar
Tadka Lassi Cookies Pakoda

Soan Papdi Khatta Matka Kaju Paneer Dry Fruit

Meetha Jhatka Nankhatai Makhani Tokali
Chaas Cookies
Laddu Aloo Chocolate Veg Assorted
Lachha Chip Pulao Chocolate
Cookies Tokali
Gulab Dal Biji Jeera Poha
Jamun Namkeen
Cookies
Cham Boondi
Cham
Rajasthani
Peda

5
6
 5. PROMOTERS OF THE COMPANY

Haldiram Marketing PVT LTD is majorly in Business Services

business from last 41 years & currently, company operations are active.
Current board members & directors are Amit Agarwal, Sumitra
Agarwal, Amisha Agarwal, Satish Kumar Jain and Manohar Lal
Agarwal.

7
 6. COMPETITORS OF THE COMPANY

Haldiram is a powerhouse in the food industry. They are in constant

and continuous battle to outform one another. There are many
competitors of Haldiram , which are mentioned below :

1. Shukran – It’s a provider of food products.( Private-2010 )

2. Ginger Beef – It is a company that operates food restaurants.

( Public-2010 )

3. Panera Bread – is a company that owns and operates a chain of

bakery cafes. ( Subsidiary-1987)

4. Pepper Food Service – is a food and beverage company that

engages in the operation of restaurants. ( Public-1970)

8
 2.TOPIC INFORMATION

SR. NO. INDEX PG.NO.

1. CONSUMER SATISFACTION 10

2. CONSUMER SATISFACTION 11
MODELING

3. CONSUMER SATISFACTION 12
SURVEYING PROGRAM

9
 1.CONSUMER SATISFACTION ON HALDIRAM
PRODUCT

Consumer Satisfaction is the state of mind that customers have a

company when their expectations have been met or exceeded over
the life time of the product or service.
Each industry could add to this list according to the nature of the
business and the specific relationship with the customer. Consumer
satisfaction measurement variables will differ depending on what
type of satisfaction is being researched.
For example, manufacturer typically desire on-what time delivery
and specification, so measures of satisfaction taken by suppliers
should include these critical variables.
Clearly defining and understanding consumer satisfaction can help
any company identify opportunities for product and service
innovation and serve as the basis for performance appraisal and
record systems.
In researching satisfaction, firm generally ask customers whether
their product or service has met or exceeded expectations. When
customers have high expectations and the reality falls short, they will
be disappointed and they may discard or stop using the particular
product. Thus every marketer should give importance to consumer
satisfaction. In other words consumer satisfaction is one of the major
goals of marketing.

10
 2.CONSUMER SATISFACTION MODELING

The nature of customer care is very much service oriented as most

goods are consumed at the same time as service are experienced. To
satisfy a customer, the supplier needs to have the services that the
customer requires. If the customer perceives a service in cell way, but
expected less, then the customer is satisfied, as the formula in figures
shows. The customer wants to know that they get the required attention.
This will make it easier to act in a way that persuades the customer to
purchase service from that supplier. Frequently, companies focus on
technicalities but neglect social relationships. In a multi-location
environment, it is necessary to remember for the suppliers there is a
strong relationship between attitudes and behaviour.
Haldiram’s products are the mostly satisfactory to the customers. There
are some examples of the Nestle products which are satisfactory to the
customers.

11
 3.CONSUMER SATISFACTION SURVEYING
PROGRAM

Consumer satisfaction create successful surveying program must have

a clear set of objective that, once met, will lead to improved
performance. The most basic objectives that should be met by any
surveying program include the following:

Understanding the expectations and requirements of all your

customers.
Determining how well your company and its competitors are
satisfying
these expectations and requirements.
Developing service and products standards based on your
findings.
Examining trends over time in order to take action on a timely
basis.
Establishing priorities and standards to judge how well you
have met these goals.

Before an appropriate customer satisfaction surveying program can be

designed, the following basis question must be clearly answered:

▪ How will the information we gather be used?

▪ How will this information allow us to take action inside
the organization?
▪ How should we use this information to keep our customers
and find new ones?

12
 3.LITERATURE REVIEW

LITERATURE REVIEW ON CONSUMER

SATISFACTION ON HALDIRAM PRODUCTS

 Shalini Shekhar ( 2020):

Haldiram’s success saga is not a common story, the successive
innovation and pro-active thinking of its owner has made the
brand reach the place where it is. Changing the common
traditional, homemade fresh snacks into a product line
extension, playing with spices and experimenting to give in the
touch of local regional flavour became the game changer and
today’s it’s the highest selling brand of snacks and sweets in
India. Haldiram’s ingredients of success recipe includes a
diversified product, portfolio, stringent quality controls, good
raw material, storage, production and packaging process which
has resulted in unparalleled taste and extended shelf life Also
the local markers of the product have huge role to play in the
success story of snacks of the brand.

 Prof. Jashim Uddin Ahmed ( 2017 ):

Prof. Jashim Uddin Ahmed started his professional career as
an Assistant Professor in the School of Business at North
South University, Prof. Ahmed is actively involved in
research in his field. His research interests lie broadly within
strategic management and contemporary issues in marketing
and management. He has published over 120 research articles
and case studies in reputed journals. An expert on Asian and
Emerging Markets business case writing.

13
  Prof. Ahmed's (2016):
Prof. Ahmed's extensive cases exceed 60 in number and cover
diversifies industries and sectors.
In the early s, because of the conflict within the Agarwals
family, Haldiram’s witnessed an informal split between its
three units as they started operating separately offering similar
products and sharing the same brand name. The group also
pioneered new ways of packaging namkeens. In the turnover of
the Haldiram’s was Rs 4 billion. Whereas it launched the ready-
eat-snacks with a price of as low as Rs. However, some analysts
felt that Haldiram’s still had to overcome some hurdles. Given
the increasing popularity of Haldiram’s products, the group
planned to expand its operations. Its packaging techniques
increased the shelf life of namkeens from less than a week to
more than six months.

 Nathani (2007):

Packaging techniques increased the shelf life of namkeens from

less than a week to more than six months. Newer Post Older
Post Home. Till the early s, Haldiram’s comprised of three
units, one each in Kolkata, Nagpur and New Delhi. The
company employed the best available technology Haldiram all
its manufacturing facilities in India. However, some analysts
felt that Haldiram’s still had to overcome some hurdles. The
competition in Haldliram ready-to-eat snack foods market in
India was intensifying. Haldiram’s had many ‘firsts’ to its
credit. Over a period spanning six and a half decades, the
Haldiram’s Group Haldiram’s had emerged as a household
name for ready-to-eat snack foods in India. It was the first
company in India to brand ‘namkeens 3 ‘. It was also one of the
14
first companies in India to open a restaurant in New Delhi
offering traditional Indian snack food items such as “panipuri,”
“chatpapri,” and so on, which catered to the needs of hygiene
conscious non-resident Indians and other foreign customers.

 Gagan Katiyar(2016) :

Haldirams does not have an effective visual merchandising

strategy but is still able to procure higher sales due to a
focused product line, resulting in timely stock
replenishment. While Frito Lay's merchandising tools were
found effective in increasing the visibility of its products and
brand due to increased deployment of these tools in different
shapes and sizes at almost all retail outlets, its merchandising
strategy could not beat the festival season sales of Haldirams.
This is due to the fact Factors Affecting the Retailer Perception
for the Sale of Snacking Products through Traditional Trade
Retail Outlets in India 29 NJMSR V.1 No.1 Issue 1 (2016) that
Haldirams brand, as a close competitor of Frito Lay, also
provided better retailer schemes to push sales during the
festival season further. ITC and Parle lag far behind in
merchandising tool deployment and also in offering
competitive retailer schemes.

 Sahaya Alexander ( 2017 ) :

Satisfaction is a result of a product related experience and this

question reflects the overall opinion of a consumers experience
with the product performance. Satisfaction and attitude are
closely related concepts. The psychological concepts of attitude
and satisfaction mayboth be defined as the evaluation of an
object and the individual relationship to it. Anything that can
be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need, include
15
physical objects, persons, organizations, and ideas is called as
product. Services mean the work done by one person which is
helpful to another person and these are intangible in nature. It
is an act of help and assistance.

 Laura Wood, Senior Manager(2018) :

A process driven approach along with keen eye on markets

with significant Indian diaspora helped in their expansion
All products would be manufactured in-house for
maintaining quality and have excellent packaging and
distribution. Packaging has been used as a moat to extend
the shelf life of the products from a week to around six
months.

16
 4.RESEARCH METHODOLOGY

SR.NO. INDEX PAGE

NO.

1. OBJECTIVE OF STUDY 18

2. INTRODUCTION & MEANING OF 19

RESEARCH

3. RESEARCH PROBLEM 20

4. SAMPLING 21

5. SAMPLE SIZE 22

6. DATA COLLECTION METHOD 23

7. DATA COLLECTION TOOLS 24

17
 1.OBJECTIVE OF STUDY

 To Find out which product of Haldiram gives more satisfaction.

 To understand the source of awareness about Haldiram products.

 To get about consumer satisfaction on Haldiram products.

 To know the factor that forces to purchase Haldiram.

 To know weather Haldiram has strong brand position or not.

 To know which product’s feature influences customer to buy the

product.

18
 2. INTRODUCTION & MEANING OF RESEARCH
METHODOLOGY

Research methodology is way to solve the research problem

systematically. It may be understood as how research is done
scientifically. In uses those methods which are useful to researcher as
student as well as industry, in which research has concluded.

Research is defined as the creation of new knowledge and the use of

existing knowledge in an and creative way so as to generate new
concept, methodologies and understandings. This could include
synthesis and analysis of previous research to the extent that it leads to
new and creative outcomes. The purpose of research is to inform action.

Thus, your study should seek to contextualize its findings within the
larger body of research. Research must always be of high quality in
order to produce knowledge that is applicable outside of the research
setting. Furthermore, the results of your study may have implications
for policy and future project implementation.

“So this study us role of marketing management in industry.”

19
 3.RESEARCH PROBLEM
There are so many industries contributing towards economic
development of the country, FMCG industry taught almost every
sphere of economic activity.

Although FMCG industry run successfully, it also faces many problem.

One of the problem faced by the industry is Haldiram recognition.

This study focuses on Haldiram recognition with reference to Haldiram

company.

20
 4.SAMPLING

When you conduct research about a group of people, it’s rarely possible
to collect data from every person in that group. Instead, you select a
sample. The sample is the group of individuals who will actually
participate in the research. To draw valid conclusion from your results,
you have to carefully decides how you will select a sample that is
respectively of the group as a whole.

There are two types of method :

I. Probability Sampling :
It involves random selection, allowing you to make strong
statistics inferences about the whole group.

II. Non – Probability Sampling :

It involves non-random selection based on convenience or other
criteria, allowing you to easily collect data.

In this project report I have used probability sampling.

21
 5.SAMPLE SIZE

‘Sample size’ is a market research term used for defining the number
of individuals includes to conduct research. Researchers choose their
sample based on demographics, such as age, gender, or physical
location.
Here, the sample size of this project report is 105.

22
 6.DATA COLLECTION METHOD

There are basically or main two types of sources of data collection.

A. Primary Data
B. Secondary Data

A) Primary Data :
It is original data. Primary data is gathered by most trusted data
because it can be collected by researcher himself. There are
many sources to collect primary data such as interview, survey
etc.

B) Secondary Data :
Secondary data is not original data. This kind of data is
gathered by others and that can be used in reference or in study.
The sources to gather this kind of data is published survey of
market, Journal by govt., media report etc.

I have used primary data for my research report for final touch. I
prepared questionnaire and fill it out by people. I have used secondary
data to get information through website on the internet.

23
 7.TOOLS FOR DATA ANALYSIS

Special tools used for the analysis are :

 Percentage analysis
 Graphical Representation

Here, I have used graphical representation method as a data

analysis tool for collection & representation of consumer
satisfaction on Haldiram’s products.

24
 5. DATA ANALYSIS & INTERPRETATION

 Gender of the respondent:

No. Gender Frequency Percentage

1 Male 37 35.2

2 Female 68 64.8

3 Total 105 100

35%
Male
Female
65%

Interpretation :
Out of the 105 responders, majority respondents were females.
i.e. 67, whereas 38 respondents were males.

25
  Occupation of the respondent :

No. Occupation Frequency Percentage

1 Business 11 10.5
2 Student 86 81.9
3 Job 6 5.7
4 Other 2 1.9
5 Total 105 100

6%1%11%
business
student
job
other
82%

Interpretation :
Out of the 105 responders, majority respondents were students.
i.e. 85, whereas 10 respondents were businessmen, 5 respondents
from job and 5 of respondents were from other categories.

26
  Do respondent prefer local snacks :

No. Response Frequency Percentage

1 Yes 86 81.9
2 No 19 18.1
3 Other 105 100

1.2, 6%

yes
no

18.1, 94%

Interpretation :
Out of 105 respondents , majorly respondents preferred local snacks.
81.9% prefer local snacks. Where as 1.2% respondents does not prefer
local snacks.

27
 How often consumption of Haldiram’s products :

No. Response Frequency Percentage

1 Once in a day 22 21
2 Once in a week 27 25.7
3 Sometimes 46 43.8
4 Rarely 8 7.6
5 1 to 3 years 1 1
6 Less than 6 months 1 1
7 Total 105 100

1%
8% 2% once in a day
21%
once in a week
sometimes
rarely
43% 25% 1 to 3 year
less than 6 month

Interpretation :
Out of the 105 responders, majority respondents were 21% people
consume Haldiram products on daily bases, whereas 25.7%
people used products once in a week, 7,6% consumer were rarely
Consume Haldiram’s product

28
 Influencing factors of consumer’s buying behaviour :

No. Response Frequency Percentage

1 Packaging 20 19
2 Quality 76 72.4
3 Price 9 8.6
4 total 105 100

8.6
19

packaging
quality
price

72.4

Interpretation :
Out of the 105 responders, majority respondents were prefer
Haldiram because of Quality of Haldiram .i.e. 75, whereas 9
respondents prefer because of price factor and 19 respondents
prefer because of packaging of the products.

29
 Most preferable factor of product :

No. Response Frequency Percentage

1 Taste 43 41
2 Hygiene 43 41
3 Price 12 11.4
4 Variety 7 6.7
5 Total 105 100

1.2, 1%
11.4, 12%

taste
41, 44% hygiene
price
variety
41, 43%

Interpretation :
Out of the 105 responders, majority respondents were prefer
Haldiram’s products because of hygiene and taste equally which
is 41%, whereas 11.4% people consume Haldiram products
because of price of products and 6.7% consumption were on
variety of the products.

30
 Rating the quality of Haldiram’s products over the period of
use :

No. Response Frequency Percentage

1 Better 38 36.5
2 Natural 54 51.9
3 Never eat 12 11.5
4 Other 105 100

11.5, 11%

36.5, 37%
bwtter
natural
never eat

51.9, 52%

Interpretation :
Out of the 105 responders, majority respondents were found
Haldiram products natural over the period of consumption.38
consumer rate as better over their consumption.

31
 Differentiations between Haldiram’s products and other’s :

No. Response Frequency Percentage

1 Yes 80 76.2
2 No 25 23.8
3 Total 105 100

8.2, 26%

Yes
No

23.8, 74%

Interpretation :
Out of the 105 responders, majority respondents were agree to
that there is a significant difference between Haldiram products
and other’s product. Whereas 23.08% consumer has opinionated
that there is no significant difference between Haldiram products
compare to the other’s.

32
 Sales volume based on variety :

No. Response Frequency Percentage

1 Namkeens 69 65.7
2 Sweets 36 34.3
3 Total 105 100

8.2, 19%

namkeens
sweet

34.3, 81%

Interpretation :
Out of the 105 responders, Based on variety 65.07% sales volume
of namkeens and compare to that only 34.3% sales of sweets.

33
  Easy availibility of Namkeen of Haldiram :

No. Response Frequency Percentage

1 Yes 74 70.5
2 No 31 29.5
3 Total 105 100

3.2, 4%

yes
no

70.5, 96%

Interpretation :
Out of the all responders, majority respondents were respondent
that Namkeen of Haldiram are easily available.

34
  How respondent find Haldiram’s price :

No. Response Frequency Percentage

1 High 27 26
2 Low 19 18.3
3 Reasonable 58 55.8
4 Total 104 100

26, 37% 26, 37%

high
low
reasonable

18.3, 26%

Interpretation :
Out of 105 responders,58 respondents reasponse that price of
haldirams product is reasonable. 26% response for high price for
Haldiram products.18.3% response for low price of haldiram’s
products.

35
  Unique features of packaging and labelling :

No. Response Frequency Percentage

1 Attractive 24 23.1
design
2 Colour 37 35.6
combination
3 Protectiveness 29 27.9
4 Slogan & logo 14 13.5
5 Total 104 100

13.5, 16% 8.2, 9%

attractive design
colour combination
protectiveness
35.6, 42%
27.9, 33% slogan & logo

Interpretation :
Out of the 105 responders, majority respondents were liked the
colour combination of the packaging of the Haldiram’s
products.13.05% prefer logo of the brand and 23.01% consumer
found attractive design of the products.

36
 6.FINDINGS AND SUGGESTIONS

 Majortity of the respondents were females .

 The study confirm that majority respondents were under
graduates student .
 More than 50% of the respondents prefer Haldiram later sunrise
or classic coffee .
 Many respondents were consuming Haldiram from more then one
year .
 Majority are drinking coffee occasionally .
 Most of the respondents got information about Haldiram from
advertisement .
 The respondents prefer Haldiram because of its taste .
 In terms of quality for price range , 68% of the respondents are
satisfied with quality according price range .
 Quality and brand are also good .
 Majority of the respondents point out that they will suggest other
people about Haldiram .

37
 SUGGESTIONS

Based on the overall finding and keeping in view the constraints of

the study , suggestions are listed below :

 According to the study , the customer responses suggest that the

quality of the product should be maintained .
 The availability of the Nescafe should be improved .
 The product feature Taste and Quality should also be improved .
 Make sure that product is affordable to common men .
 To get informed about Haldiram to maximum people use the
Advertisment .

38
 7. LIMITATIONS OF STUDY

 Only 105 samples were selected form large population.

 Non availability of secondary data compelled us to start from
very minute information .
 The study is undertaken only in Rajkot city , so result cannot be
generalized.
 Time allotted for the completion of study was limited
 Many respondents were not co-operative .
 Study was conducted on the assumption that respondents
provided correct information .

39
 8.SCOPE FOR THE STUDY

Apart from the above research work , one can undertake research study
on product quality analysis with reference to Haldiram , customer
satisfaction , consumer buying behaviour , brand recognition or
identification , comparative study , financial and profitability analysis .

40
 9. CONCLUSION

The market is clogged with dominant players such Frito-Lay

India, Pepsico’s snack foods arm, which has almost brought in
a snack-chip revolution in the country. Even the major Mother
Dairy has a presence in the category. With the entry of
companies such as ITC and HILL into this industry, it is getting
tough for companies such as Haldiram’s who till now have not
paid serious attention to its branding activities.

Increased media exposure, ever increasing purchasing power

of the target audience coupled with their desire to speed more
eating out due to lifestyle change will fuel the demand for snack
food items and only those companies which have a
considerable share of voice and space in the market will be able
to survive. Haldiram‟s has the capability of meeting these
demand and only requires a certain revision in its strategies to
be able to do so successfully, which it already has begun to
consider.

41
 10 . BIBLOGRAPHY

 Websites:
• www.Indianfoodindustry.net
• www.haldirams.com
• www.google.co.in

BOOKS AUTHORS EDITION PUBLISHERS

Building brands in Tapan K. Panda New Delhi, 2004 Anurag Jain, New
the Indian Market Delhi

Consumer Behaviour Michael R. Solomon Thirteenth Edition Person India

( Buying, Having & Education Services
Being ) Private Limited

 Reference :

a. Times of India ( News Paper )

b. The Economic Times ( News Paper )

42
12 . QUESTIONARY ON HALDIRAM’S PRODUCTS

1. Name of participant

2. Email address of participant

3. What is your gender ?

Male
Female
Other

4. What is your occupation ?

Business
Student
Job
Other

5. Do you prefer local snacks ?

Yes
No

6. How often you consuming Haldiram’s products ?

Once in a day
Once in a week
Sometimes
Rarely

7. Which of these factors inflluences your buying behavior of

namkeens ?
Packaging
Quality
Price

43
8. From the following factors , what you prefer the most ?
Taste
Hygiene
Price
Variety

9. How would you rate the quality of Haldiram’s over the

period of ues ?
Better
Natural
Never eat

10. Do you think that is there any significance diffent between

Haldirams products and other brand ?
Yes
No

11. Which products are sold in high volumes ?

Namkeens
Sweet

12. Haldiram’s neemkeens are easily available or not ?

Yes
No

13. How you find Haldiram’s price ?

High
Low
Reasonable

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14. What is the unique features of packaging and labelling
of Haldiram’s namkeens ?
Attractive design
Colour combination
Protectiveness
Slogan & Logo

15. Any suggestions ?

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