IDENTIFY THE GAPS IN THE PROCESS CHAIN OF MACDONALDS AND RECOMMEND THE FOLLOWING:

A. A NEW PROCESS CHAIN FOR ENHANCING EFFICIENCY

B. STRATEGIES FOR MAXIMIZING THE PROFIT
The Given Process Chain

Food Food
Fields Storage Distributor Restarurants Consumer
Processor Manufacturer
Assignment 1: IDENTIFY
THE GAPS IN THE
PROCESS CHAIN OF
MACDONALDS
Submitted to Mam Ambreen Khursheed
Submitted by Shaherzad Muazzam — L1S20BBAM0156
Proces Chian Of MacDonalds

07 Consumer

06 Restaurants

05 Distributor

04 Food Manufacturer

03 Food Processor

02 Storage

01 Fields
 Process Chain of MacDonalds

Storage Food Manufacturer

Restaurants
02 04 06

01 03 05 07
Fields Food Processor Distributor Consumer
5 Strategies for Maximizing
McDonalds
Profits
Hybrid Seed Utilizing
Strategy
• The fields that are utilizing Genetically
Modified Hybrid Seed would have faster
growth rates, that would help McDonalds,
as they would be having a credible and
efficient supplier of raw materials that
would be reducing the lead times of their
food manufacturing and food processing
units
 Distribution Channel Improvement
A better distribution system channel of suppliers to factories using
technology could be developed by utilizing Critical Path Method (CPM)
technique. In this technique the path that is the shortest for the supplier
for storing the supplies from the raw material extraction, which than later
be moved to the manufacturing units, and the determination of the
shortest path for the distribution network could also be made optimal by
using Critical Path technique. CPM technique in McDonalds could be
achieved by utilizing Machine Learning and Artificial Neural Networks
(ANNs) as the latest available technologies.
 Latest technology Utilization in
Distribution Warehouse Management of
McDonalds
McDonalds should utilize the current technology of carousels-based
storage mechanisms in their distribution warehouses that supply food-
based processed goods. The management of the food-based goods
would be handled more efficiently and with carousels. With the help of
this mechanized system an organization can reduce labor costs, storage
requirement and improve their profit margins.
 Strategic Partnerships with Untapped
Markets
• McDonalds should develop strategic partnerships with untapped
markets such as Large Arcade Centers. By doing these partnerships.
The players after winning a certain numbers of token tickets from
arcade machines could get a discount deal coupon of McDonalds and
for free meal coupons the person is required to earn more tokens by
playing more Arcade games making the person expense more in the
Arcade that would urge the person to play more games at the Arcade
and Hence, benefiting the Arcade. This agreement with large Arcade
Centers would result monthly profit decided on the number of
coupons to McDonalds resulting in win-win situation for both the
businesses.
Product Value Authentication Improvement
Latest Blockchain systems can be implemented in the
management that would ensure that all the
employees working are not underage and are hired
according to the policies of MacDonalds and the
Government.
That would satisfy the health concerns for the food
the customers being served McDonald’s meals, would
ensure the satisfaction of McDonald’s customers and
would increase customer loyalty towards McDonalds,
causing an increase in sales of McDonalds, resulting
an increase in revenues and profit.
Another reason McDonalds should utilize the
blockchain technology because of its distributive
ledger technology that ensure once an entry is made
no changes can be made until the approval of specific
number of participants in the value chain that from
the supplier to producer approve changes in an entry
in the food processing process and a final QR code for
the customer could be made available.
Thus, fulfilling the Sustainable Development Goals
(SGS) and improving the credibility of McDonalds,
resulting in the increase of sales of McDonalds. Hence
increase the profit of McDonalds.
5 Strategies for
Maximizing the Profit

• Hybrid Seed Utilizing Strategy

• Distribution Channel
Improvement
• Latest technology Utilization in
Warehouse Management
of McDonalds
• Strategic Partnerships with
Untapped Markets
• Product Value Authentication
Improvement
Process Chain for Enhancing Efficiency of
MacDonalds
 1. The Genetically Modified Hybrid Seeds based
crops and their products would be utilized for the
Food Processing and Manufacturing Process,
because of their additional nutrients.
2. Then the harvested Crops would be stored in the
storage facilities of McDonalds.
3. After that, the Crops would be sent to the Food
processing Section before manufacturing.
4. Then the crops would be sent to the
manufacturing unit for the manufacturing of the
Theory

goods that would be utilized in the meals of

McDonalds.
 5. Then the path of logistics for the manufacture
goods to the distribution warehouse would be
improved by utilizing AI and Machine Learning as
the latest technology by applying the CPM
Technique.
6. In the Distribution Warehouse of McDonalds, the
use of Conveyors for managing the goods from
the manufacturing unit would be utilized and the
CPM technique with the available latest
technology.
7. McDonalds can do partnership with the Large
Arcade Centers and a specific number of won
arcade tokens could be exchanged for a specific
Theory

meals' coupons of McDonalds restaurants.

8. The traceability of quality of the ingredients used
can be assessed by the consumer and the
backend processing could be implanted by using
Blockchain Technology.