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Background: The BCCI has moved to the National Company Law Tribunal
(NCLT) Bengaluru against Byju's over pending dues related to the sponsorship
of the Indian cricket team's jerseys. The case, filed under Section 9 of the
Insolvency and Bankruptcy Code, targets Think & Learn Pvt Ltd, Byju's parent
company. This legal saga commenced on September 8, 2023, and the next
hearing is scheduled for December 22.
Sponsorship Dynamics: Byju's had initially taken over the Indian cricket team's
jersey sponsorship in 2019, but the partnership faced an abrupt termination in
December 2022, citing financial challenges amid the Indian startup ecosystem's
funding constraints. The sponsorship baton was then passed to Dream11,
costing Rs 358 Crore to replace Byju's.