-->
COURSE 2023-2024 A.Y.
30219 - BUSINESS PLAN
All Programs CLEAM CLEF CLEACC BESS-CLES WBB BIEF BIEM BIG
BEMACS BAI
Department of Management and Technology
Course taught in English
Student consultation hours
Class timetable
Exam timetable
Go to class group/s: 31
CLEAM (6 credits - II sem. - OP | SECS-P/07)
Course Director:
IRENE DAGNINO
Classes: 31 (II sem.)
Instructors:
Class 31: IRENE DAGNINO
Synchronous Blended: Lessons in synchronous mode in the classroom (for a maximum of one hour
per credit in remote mode)
Suggested background knowledge
Basic knowledge of accounting
Mission & Content Summary
MISSION
The purpose of the course is to explore the issues related to conceptualizing, developing and
managing a business opportunity either in an independent start-up, in a consultancy project or in a
corporate setting. Course activities are aimed at presenting elements of an effective and
comprehensive business development plan, in its qualitative (competitors analysis, demand
forecasting, product definition, structure choices), and quantitative issues (forecasting financial results
and evaluating the new venture). The attention given to issues such as demand estimation techniques
and simulation modeling makes the course very useful both for those who want to launch a start-up
and for those (perhaps more numerous) than at the beginning of their career work either for
consulting companies or within large corporations. In these latter cases junior analysts are usually
included in working groups where the strategic goal is given (e.g. relocating part of production,
launching a new product or service, selling existing products to new markets), while junior analysts are
involved in tasks which require data gathering and data crunching skills. The course also covers the
lean start up techniques, closer to the needs of highly innovative start-ups.
CONTENT SUMMARY
Developing a business idea.
Analysing competitors.
Analysing and forecasting the market demand.
Defining the product system.
Defining the operations and organization structure.
Evaluating venture profitability.
Evaluating financial viability.
Pitching a business idea.
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
Describe the difference between traditional strategic planning and the lean start-up approach.
Summarize the contents of the different chapters of a business plan.
List and describe the steps in drafting pro forma financial statements.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
Draw up a business plan.
Estimate the size of a market.
Download databases related to market data and analyze them with the pivot tables tool.
Use Google Trends for the analysis of international markets.
Analyze the competitive environment.
Compare and evaluate the different options related to the value proposition.
Compare and evaluate the various options relating to the company structure.
Draw up pro forma financial statements.
Evaluate the economic and financial feasibility of a project.
Pitching a business idea effectively.
Teaching methods
Online lectures
Guest speaker's talks (in class or in distance)
Exercises (exercises, database, software etc.)
Case studies /Incidents (traditional, online)
Individual assignments
Group assignments
DETAILS
Guest speaker's talks
Exercises: exercises aimed at consolidating the concepts presented during the course. The
exercises cover the analysis of market data, the draw up of simulation models and the draw up of
pro forma financial statements.
Case Study Analysis: aimed at analysing market data in order to assess the size of a specific
market.
Group work: aimed at developing a business plan for a business idea chosen by the group itself.
The main purpose is to apply the tools learned during the course to an entrepreneurial project.
Assessment methods
Continuous
Partial exams General exam
assessment
Written individual exam
x x
(traditional/online)
Individual assignment (report,
exercise, presentation, project work x
etc.)
Group assignment (report, exercise,
x
presentation, project work etc.)
ATTENDING STUDENTS
Written individual exam: which include open and close questions.
Group assignment: a business plan to be developed in team.
Peer Evaluation: up to1 point could be added for the members of the first groups classified in the
"pitch competition" held on the last day of the course.
NOT ATTENDING STUDENTS
The exam for non attending students is written and consists of open and closed questions based on
the three books reported above, the slides, and the additional articles included in the detailed
program.
Teaching materials
ATTENDING STUDENTS
C. PAROLINI, Business planning – turning an idea into reality, EGEA 2021
Slides and Additional teaching material uploaded on Bboard.
NOT ATTENDING STUDENTS
C. PAROLINI, Business planning – turning an idea into reality, EGEA 2021
W.C. KIM, R. MAUBORGNE, Blu Ocean Strategy, Harvard Business School Press, 2005.
G. KAWASAKI, The Art of the Start, Penguin Group, 2004.
Slides and Additional teaching material uploaded on Bboard.
Last change 04/12/2023 10:22
