ACADEMIC LECTURE

INTRODUCTION TO BUSINESS
CONTEMPORARY PERSPECTIVE

OVERVIEW
L e c t . N G Ô B Ì N H
 G E N E R A L
Preparing an excellent way to
O B J E C T I V E S
become more comfortable
with higher/further
Providing a comprehensive profeesional business
and up-to-date the subjects Administration learning
of Business Administration
Applying the
thru. terminologies,
concepts & ideas
professionals both
presented to any of
academic & practical Further Learning the more detailed
aspects 6
business format &
1 5
Business plan
evaluating a real-life
Concepts one
Guidelines

Macro-economics:
Practical
Management, 2
Application Applications
Production, 4 Demonstrating the ways
Investment, 3 to work in a real-life
Strategic I2B
Taxation, business
Approach
Micro-business:
CSR,
Foreign trade,
Marketing, Apply appropriate business
Human resources, theories, concepts, frameworks
Finance... to generate effective &

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efficient business models.

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 L E A R N I N G
O U T C O M E S

Preparing a profound brand

management knowledge to be
“potential business’ professionally
Understanding and
explaining the business
concepts (Economy,
Management, Marketing,
HR, Finance & etc). Professionals Designing, building,
6 measuring and
1 5 managing a business
Theory Attitude over time and space

Grasing the steps to 2 Practical

build, operate & manage Key Knowledge Applications
a start-up with 4
international standards 3 Build long-term business
Analytic Skils plans/ strategies &
tactics for businesses in
accordance with other
Analyzing a given firm’s past courses and knowledge.

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investment to build a particular
recommendations to the firm

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 T H E O V E R A L
I N T R O D U C T I O N T O
B U S I N E S S

Others, Q &As
• Syllabus
• 2 credits/30 periods, 2hr
per week
• 12 academic weeks & • 4 Oct 2021 starting
03 self-teaching/moodle Discussion & ending Dec/2021
6
1 5
Brief Syllabus Milestone

• TextBook: William G,
Nickel, James Mc Moodle - based
Hugh, “Understanding 2 applications
• All documentary are
Business”, 11ed, 2020, Textbook 4 presented on Moodle
3 course learning
McGraw Hill Evaluation
• Ref. Books: Ian Final Exam format
• Lectures
McKenzie , “English • Assignements, Excercises
for Business Studies”, • Report
3rd ed. 2010, • Project
Cambridge Press”
• Group’s Final Report/Proposals ( max. 03
students/group )
• Length: 3500-5000 max.
• Topic/project : Optionals in Economics, Business,
Administration, Marketing, Finance, Logistics, HRs…
• Submitition: Moodle with Turnitin Checking < 25%
 [6] [3]
Chương 11: Chapter 2
[4]
Human Resource Understanding Economics and
Chapter 5
[7] Management: How It affects business
How to form a business
Chương 13:
Marketing: Helping buyers to [5]
buy Chương 6:
[8] Entrepreneuship and Starting Chapter 1
Mid-term Test a Small Business Taking Risks and Making…
. (Cont.)
[2]

[1]
I2B Chapter 1
Taking Risks and
Making Profit within
the Dynamic Business
Environment
[9] [11]
Chương 16: Chương 18: Financial
Using Effective Promotion Management [ 17 ]
[10] Final Exam
[12] Report/Proposals
Chương 17:
Review
Understanding Accounting and
The total course
Financial Information
[13 - 15]

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Self- teaching
Individuals and/or Group’s

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I 2 B project/assignements

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S Y L L A B U S (off-line / day-off)
 C O U R S E
A S S E S S M E N T &
E VA L U AT I O N
Optionals/ Group Project’s Report
(offline) & Written Form (Online)

> 80% Attendance

Weekly checking report * Final Exam Group Project’s Proposals &
[ 60% ] 5 Presentation (Week 13-15)
1 6 Semi-final
Participation Report
[ Regulated] [ 10% ]

2 Assignemnts
Min. 05 times Individuals Contribution [ 10% ]
[ 10% ] 4
Group Debating role play. 3
Presentation Individual Assignment
(Qs/As, Commenting, [ 10% ] Pair-work Exercises
Discussing, Proposals & etc) (Weekly, Midterm, etc)

Chapter’s content pre-assigned

group presenting (Weekly

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delegated by lecturer)

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* Final Exam (60% of total grade) shall be scheduled by Academic Admin. Dept
 A S S I G N M E N T
& T E S T I N G
F O R M S

Group Work
Written Report (3500 - 5000 words)
Pair-work, Oral Presentation (week No. 13-15-17)
Open Book, 30 minutes Weight: 10%
02 times/total course
T/F, Matching Forms 1 3
MCQs Quizzes Semi / Final
Group Project
Weight: 5%

2
Mid term Test

Individuals,
Closed Book, 90 minutes
01 time/total course
T/F, Matching/ MCQs/ Short Q/As
Case study Solution
Weight: 5%

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 T E X T B O O K
& T E A C H I N G
A I D S
Senimar/Workshop/Guest
Speakers or Field trip as delegated
by Academic Admind / FBA Dept.
(if any)
• William G, Nickel, James
Mc Hugh, “Understanding
Business”, 11ed, 2020, Moodle/Turnitin
Scientific
McGraw Hill Seminar Powerpoint/Excel/Word
1 5 Others
6
Text Book Software

2 Case study & Best

Ian McKenzie , “English for Readings Practice
Business Studies”, 3rd ed. 2010, 4
Cambridge Press” 3
07 Mini case study
Articles
& 01 Project Proposal
Sample for references or in
class debate
2 - 4 Scientific Articles provided by
Lecturer thr. Chapter s’content

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requested (Group work)

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THANK YOU FOR YOUR LISTENING !

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