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CHAPTER 1  It also means that enough information is

provided and that it is provided in easily


Governance
understandable forms and media.
 A process whereby elements in society
wield power, authority, and influence and
enact policies and decisions concerning Responsiveness
public life and social upliftment.
 Institutions and processes try to serve the
 The process of decision-making and the
needs all stakeholders within a reasonable
process by which decisions are implemented
timeframe.
(or not implemented) through the exercise of
power or authority by leaders of the country Consensus Oriented
and/or organizations.
 Requires mediation of the different interests
Characteristics of Good Governance in society to reach a broad consensus on
what is in the best interest of the whole
PARTICIPATION community and how this can be achieved.
RULE OF LAW  Also requires a broad and long term
ACCOUNTABILITY
GOOD perspective on what is needed for
TRANSPARENCY GOVERNANCE sustainable human development and how to
EFFECTIVENESS achieve the goals of such development.
RESPONSIVENESS AND EFFICIENCY
S Equity and Inclusiveness
CONSENSUS ORIENTED EQUITY AND INCLUSIVENESS  Ensures that all its members feel that they
have a stake in it and do not feel excluded
from the mainstream of society.
Participation
Effectiveness and Efficiency
 Cornerstone of good governance
 Means that processes and institutions
 Could be either direct or through legitimate
produce results that meets the needs of the
institutions or representatives.
society while making the best use of
 Means freedom of association and
resources at their disposal,
expression on one hand and an organized
civil society on the other hand.  Also covers the sustainable use of natural
resources and the protection of environment
Rule of Law
Accountability
 Good governance requires fair legal
 An organization or institution is accountable
frameworks that are enforced impartially.
to those who will be affected by its decisions
Impartial enforcement of laws requires an
or actions.
independent judiciary and an impartial and
incorruptible police force. Corporate Governance
Transparency  Defined as the system of rules, practices,
and processes by which business
 That decisions taken and their enforcement
corporations are directed and controlled.
are done in a manner that follows rules and
regulations.  Involves balancing the interests of a
company’s many stakeholders, such as
 Information is freely available and directly
shareholders, management, customers,
accessible to those who will be affected by
suppliers, financers, government and
such decisions and their enforcement.
community.
Corporate Governance Structure 1. Transparency and Full Disclosure
- Is the board telling us what is going on?
 Specifies the distribution of rights and
2. Accountability
responsibilities among different participants
- Is the board taking responsibility?
in the corporation, such as the board,
managers, shareholders, and other
stakeholders and spells out the rules and
procedures for making decisions on
corporate affairs.
 Provides structure through which objectives
are set and the means of attaining those
objectives and monitoring performance.
Purpose of Corporate Governance
 To facilitate effective, entrepreneurial and
prudent management that can deliver long-
term success of the company.
 To enhance shareholder’s value and protect
the interest of other stakeholders by
improving the corporate performance and
accountability.
Objectives of Corporate Governance
1. Fair and Equitable Treatment of
Shareholders
- All shareholders deserve equitable
treatment and this equity is safeguarded
by good governance structure in any
organization
2. Self-assessment
- Business establishments with a strong
corporate governance system are better
able to limit their exposure to regulatory
risk and fines.
3. Increase shareholders’ wealth
- Firms with strong corporate governance
structure are seen to have higher
valuation attached to their shares by
businessmen.
- Good corporate governance induces
investors to decide to invest in a
company.
4. Transparency and full disclosure
- Aims at ensuring a higher degree of
transparency in an organization by
encouraging full disclosure of
transactions in company accounts.
Basic Principles of Good Governance
CHAPTER 2 governance demands accountability back
through the system to the shareholders.
INTRODUCTION
 Companies also have responsibilities to
 It is important to recognize that good other stakeholders. Stakeholders can be
corporate governance is based on principles anyone who is influenced, whether directly
underpinned by consensus and continually or indirectly, by the actions of a company.
developing notions of good practice.  Management and the board have
 There are no absolute rules which must be responsibilities to act within the laws of
adopted by all organizations. society and to meet various requirements of
 "There is no simple universal formula for creditors, employees and the stakeholders.
good governance".  A broad group of stakeholders has an
 Instead emphasis is many localities, has interest in the quality of corporate
been to encourage organizations to give governance because it has a relationship to
appropriate attention to the principles and economic performance and the quality of
adopt approaches which are tailored to the financial reporting.
specific needs of an organization at a given
point in time. While shareholders / owners delegate
responsibilities to various parties within the
RELATIONSHIP BETWEEN corporation, they also require accountability as to
SHAREHOLDERS/OWNER(S) AND OTHER how well the resources that have been entrusted to
STAKEHOLDERS management and the board have been used.
For example, the owners want accountability on
such things as:
 Financial performance
 Financial transparency financial
statements that are clear with full disclosure
and that reflect the underlying economics of
the company.
 Stewardship, including how well the
 Governance starts with the company protects and manages the resources
shareholders/owners delegating entrusted to it.
responsibilities through an elected board  Quality of internal control
of directors to management and, in turn, to  Composition of the board of directors and
operating units with oversight and assistance the nature of its activities, including
from internal auditors. information on how well management
 The board of directors and its audit incentive systems are aligned with the
committee oversee management and, in shareholders' best interests.
that role, are expected to protect the
shareholders' rights. The owners want disclosures from management
 Management can influence who sits on the that are accurate and objectively verifiable.
board and the audit committee as well as From a financial reporting perspective, it is
other governance controls that might be put management's responsibility to:
into place.
 In return for the responsibilities (and power)
given to management and the board,
 Choose which accounting principles best leadership.
portray the economic substance of company  Assuming responsibility
transactions. for the business
 Implement a system of internal control that relationship with CEO
including his or her
assures completeness and accuracy in appointment, succession,
financial reporting. performance
 Ensure that the financial statements contain remuneration and
accurate and complete disclosure. dismissal.
2. Performance
PARTIES INVOLVED IN CORPORATE  Ensuring the
GOVERNANCE: THEIR RESPECTIVE organization's long term
BROAD ROLE AND SPECIFIC viability and enhancing
RESPONSIBILITIES the financial position.
implementation of
 Corporate governance and financial  Formulating and
reporting reliability are receiving overseeing corporate
considerable attention from a number of strategy.
parties including regulators, standard setting  Approving the plan,
bodies, the accounting profession, budget and corporate
policies. Agreeing key
lawmakers and financial statement users.
performance indicators
(KPIs)
Party Overview of Responsibilities
 Monitoring/assessing
1. Broad Role: assessment, performance
Shareholders Provide effective of the organization, the
oversight through election of board itself,
board members, approval of management and major
major initiatives such as buying projects.
or selling stock, annual reports  Overseeing the risk
on management compensation, management framework
from the board. and monitoring business
2. Board of Broad Role: risks. Monitoring
Directors The major representative of developments in the
stockholders to ensure that the industry and the
organization is run according to operating environment.
the organization's charter and 3. Compliance / Legal
that there is proper Conformance
accountability.  Understanding and
protecting the
Specific activities include organization's financial
among others: position..
1. Overall Operations  Requiring and
 Establishing the monitoring legal and
organization's vision, regulatory compliance
mission, values and including compliance
ethical standards. with accounting
 Delegating an standards, unfair trading
appropriate level of legislations,
authority to occupational health and
management. safety and
 Demonstrating environmental standards.
 Approving annual  develop, implement and
financial reports, annual manage the
reports and other public organization's risk
documents / sensitive management and
reports. internal control
3. Non- Broad Role: frameworks
Executive or The same as the broad role of 5. Audit Broad Role:
Independent the entire board of directors. Committees Provide oversight of the internal
Directors of the Board and external audit function and
Specific activities include of Directors the process of preparing the
among others: annual financial statements as
 to understand the well as public reports on
organization, its internal control.
business, its operating
environment and its Specific activities include
financial position, among others:
 to apply expertise and  Selecting the external
skills in the audit firm
organization's best  Approving any non-
interests, audit work performed by
 to assist management to the audit firm
keep performance  Selecting and / or
objectives at the top of approving the
its agenda appointment of the Chief
4. Broad Role: Audit Executive
Management Operations and accountability. (Internal Auditor)
Manage the organization  Reviewing and
effectively, provide accurate approving the scope and
and timely reports to budget of the internal
shareholders and other audit function
stakeholders. 6. Regulators Broad Role:
Set accounting and auditing
Specific activities include a. Board of standards dictating underlying
among others: Accountancy financial reporting and auditing
 recommend the strategic concepts; set the expectations of
direction and translate audit quality and accounting
the strategic plan into quality.
the operations of the
business Specific activities include
 manage the company's among others:
human, physical and  Conducting CPA
financial resources to Licensure Board
achieve the Examinations
organization's objectives  Approving accounting
- run the business principles
 assume day to day  Approving auditing
responsibility for the standards
organization's  Interpreting previously
conformance with issued standards
relevant laws and implementing quality
regulations and its control processes to
compliance framework ensure audit quality
 Educating members on evaluation and tests of controls.
audit and accounting Specific activities include
requirements among others:
 Reporting results and
Broad Role: analyses to management
b. Securities Ensure the accuracy, timeliness (including operational
and Exchange and fairness of public reporting management) and audit
Commission of financial and other committees
information for public  Evaluating internal
companies. controls
SUMMARY OF THE KEY PRINCIPLES OF
Specific activities include EFFECTIVE CORPORATE GOVERNANCE
among others:
 Reviewing filings with In summary, the key/core governance
the SEC principles related to Board and Management
 Interacting with the include:
Financial Reporting
Standards Council in  The board's fundamental objective should be
setting accounting to build long-term sustainable growth in
standards shareholder value for the corporation.
 Specifying  Successful corporate governance depends
independence standards upon successful management of the
required of auditors that company, as management has the primary
report on public
responsibility for creating a culture of
financial statements
 Identify corporate performance with integrity and ethical
frauds, investigate behavior.
causes, and suggest  Effective corporate governance should be
remedial actions integrated with the company's business
7. External Broad Role: strategy and not viewed as simply a
Auditors Perform audits of company compliance obligation.
financial statements to ensure
 Transparency is a critical element of
that the statements are free of
material misstatements effective corporate governance, and
including misstatements that companies should make regular efforts to
may be due to fraud. ensure that they have sound disclosure
policies and practices.
Specific activities include  Independence and objectivity are necessary
among others: attributes of board members; however,
 Audit of public company
companies must also strike the right balance
financial statements
 Audits of nonpublic in the appointment of independent and
company financial nonindependent directors to ensure an
statements appropriate range and mix of expertise,
 Other services such as diversity, and knowledge on the board.
tax or consulting
8. Internal Broad Role:
Auditors Perform audits of companies for
compliance with company CORPORATE GOVERNANCE AND ITS
policies and laws, audits to RELATIONSHIP TO EXTERNAL AUDIT
evaluate the efficiency of
operations, and periodic
 Effective governance is important to the
conduct of an audit for one very simple
reason
 Companies with effective corporate
governance are less likely to experience
fraud and are therefore less risky to audit.
 The auditor is in a much better position to
provide a quality audit when governance
mechanisms, such as the board and the
audit committee, adhere to and embrace
fundamental principles of effective
governance.
 However, in organizations where
governance is not well developed or is
heavily influenced by management, the
auditor may decide that the risk of fraud is
unduly high and that audit firm is going to
have to bear too much responsibility for
assuring reliable financial reporting.
 In essence, ineffective corporate
governance increases fraud risk to an
extent that at some point the client is not
auditable from a risk-mitigation standpoint.
 While the possibility of fraud and the
associated need for effective corporate
governance are of utmost importance to
the external auditor, management also
seeks to provide reasonable assurance that
the financial statements are free from
material misstatements from either fraud
or errors.
CHAPTER 3 and other stakeholders can assess the
company's governance framework.
INTRODUCTION
5. Explanations
1. The Code of Corporate Governance is  Strive to provide companies with
intended to raise the corporate additional information on the
governance standards of Philippine recommended best practice.
corporations to a level at par with its  This Code does not, in any way,
regional and global counterparts. prescribe a “one size fits all”
framework.
2. Will adopt the “comply or explain”
 It is designed to allow boards some
approach. This approach combines
flexibility in establishing their
voluntary compliance with mandatory corporate governance arrangements.
disclosure. Companies do not have to
comply with the Code, but they must state in
their annual corporate governance reports
whether they comply with the Code 6. Code of Corporate Governance for publicly
provisions, identify any areas of listed companies
noncompliance, and explain the reasons for
non-compliance.  First of a series of Codes that intended to
3. The Code is arranged as follows: Principles, cover all types of corporations in the
Recommendations and Explanations. Philippines under supervision of the Securities
Principles - can be considered as high-level and Exchange Commission (SEC).
statements of corporate governance good
practice and are applicable to all companies.
7. Definition of Terms
4. Recommendations
 Corporate Governance
 are objective criteria that are
intended to identify the specific  The system of stewardship and control to
features of corporate governance guide organizations in fulfilling their long-
good practice that are recommended term economic, moral, legal and social
for companies operating according to obligations toward their stakeholders.
the Code.
 Its purpose is to maximize the
 When a Recommendation is not
organization’s long- term success, creating
complied with, the company must
sustainable value for its shareholders,
disclose and describe this non-
stakeholder and the nation.
compliance, and explain how the
overall Principle is being achieved.  Board of Directors
Alternatives
 To a Recommendation may be  The governing body elected by the
justified circumstances if good stockholders that exercises the corporate
governance can be achieved by other powers of a corporation, conducts all its
means. business & control its properties.
 The alternative should be consistent  Management
with the overall Principle.
Descriptions and explanations should  A group of executives given the authority
be written in plain language and in a by the Board of Directors to implement the
clear, complete, objective and policies it has laid down in the conduct of
precise manner, so that shareholders the business of the corporation.
 Independent Director
 A person who is independent of  The Board should be composed of directors
management and the controlling with a collective working knowledge,
shareholder, and is free from any business experience or expertise that is relevant to
which could materially interfere w/ his the company’s industry/sector
exercise of independent judgment in  The Board should always ensure that it has
carrying out his responsibilities as a an appropriate mix of competence and
director. expertise and that its members remain
qualified for their positions individually
 Executive Director
and collectively, to enable it to fulfill its
 A director who has executive roles and responsibilities and respond to the
responsibility of day- to-day operations of needs of the organization based on the
a part or the whole of the organization. evolving business environment and strategic
direction..
 Competence - can be determined from the
 Non-Executive Director collective knowledge, experience and
expertise of each director that is relevant to
 A director who has no executive
the industry/sector that the company is in.
responsibility and doesn’t perform any
work related to the operations of the Recommendation 1.2
corporation.
 The Board should be composed of a
 Conglomerate majority of non-executive directors who
possess the necessary qualifications to
 A group of corporations that has
effectively participate and help secure
diversified business activities in varied
objective, independent judgment on
industries, whereby the operations of such
corporate affairs and to substantiate
businesses are controlled and managed by
proper checks and balances.
a parent corporate entity.
 Reason: The right combination of non-
 Internal Control executive directors (NEDs), which
include independent directors (IDs) and
 A process designed and effected by the
executive directors (EDs), ensures that
board of directors, senior management, and
no director or small group of directors
all levels of personnel to provide
can dominate the decision-making
reasonable assurance on the achievement
process.
of objectives through efficient & effective
 A board composed of a majority of
operations.
NEDs assures protection of the
 Reliable, complete and timely financial company’s interest over the interest of
and management information the individual shareholders.
Principle 1 Recommendation 1.3
 The company should be headed by a  The Company should provide in its Board
competent, working board to foster the Charter and Manual on Corporate
long-term success of the corporation, and Governance a policy on the training of
to sustain its competitiveness and directors, including an orientation
profitability in a manner consistent with its program for first-time directors and
corporate objectives and the long-term best
relevant annual continuing training for
interests of its shareholders and other
all directors.
stakeholders.
Recommendation 1.1
 Reason: aim to promote effective board should annually attend a training on
performance and continuing qualification of corporate governance.
the directors in carrying-out their duties and
responsibilities. Duties of Compliance Officer
 orientation program for first-time  Ensures the integrity and
accuracy of all documentary
directors - 8 hrs
submissions to regulators
- this ensures that new members are
 Appears before the SEC when summoned
appropriately apprised of their in relation to compliance with this Code
duties and responsibilities, before  Identifies possible areas of compliance
beginning their directorships. issues and works towards the resolution of
 annual continuing training – 4hrs the same
- Makes certain that the directors are
continuously informed of the
PRINCIPLE 2
developments in the business and
regulatory environments, including  The fiduciary roles, responsibilities and
emerging risks relevant to the accountabilities of the Board as provided
company. under the law, the company’s articles and
by-laws, and other legal pronouncements
Recommendation 1.4: (pg. 36) and guidelines should be clearly made
 The Board should have a policy on board known to all directors as well as to
diversity. stockholders and other stakeholders.

Recommendation 1.5: (pg. 36) Recommendation 2.1 (pg. 39)


 The Board should ensure that it is assisted in  The Board members should act on a fully
its duties by a Corporate Secretary, who informed basis, in good faith, with due
should be a separate individual from the diligence and care, and in the best interest of
Compliance Officer. the company and all shareholders.
 The Corporate Secretary should not be  There are two key elements of the fiduciary
member of the Board of Directors and duty of board members:
should annually attend a training on  The Duty of Care
corporate governance.  The Duty of Loyalty

Duties of Corporate Secretary Recommendation 2.2 (pg.39)


 Assists the Board and the  The Board should oversee the development
board committees in the conduct of and approve the company’s business
of their meetings. objectives and strategy, and monitor their
 Safe keeps and preserves the integrity of implementation, in order to sustain the
the minutes of the meetings of the Board and company’s long-term viability and
its committees, as well as other official strength.
records of the corporation.
 Performs required administrative functions Recommendation 2.3 (pg. 40)
 The Board should be headed by a competent
Recommendation 1.6: (pg. 38) and
 The Board should ensure that it is assisted in qualified Chairperson.
its duties by a Compliance Officer, who
should have a rank of Senior Vice President Roles of the Chairman
or an equivalent position with adequate stature  Guarantees that the Board receives
and authority in the corporation. accurate, timely, relevant, insightful, concise,
 The Compliance Officer should not be a and clear information to enable it to make
member of the Board of Directors and sound decisions
 Ensures that the Board sufficiently  The Board should have the overall
challenges and inquires on reports submitted responsibility in ensuring that there is a
and representations made by Management group-wide policy and system governing
 Assures the availability of proper related party transactions (RPTs) and
orientation for
first-time directors and continuing training other unusual or infrequently occurring
opportunities for all directors transactions, particularly those which pass
certain thresholds of materiality.
Recommendation 2.4 (pg. 41)  Reason: Ensuring the integrity of related
 The Board should be responsible for party transactions is an important fiduciary
ensuring and adopting an effective duty of the director. It is the Board’s role to
succession planning program for directors, initiate policies and measures geared
key officers and management to ensure towards prevention of abuse and promotion
growth and a continued increase in the of transparency, and in compliance with
shareholders’ value. applicable laws and regulations to protect
 This should include adopting a policy on the interest of all shareholders
the retirement age for directors and key
officers as part of management succession  Suggestions for the content of the RPT
and to promote dynamism in the Policy
corporation. - Definition of related parties;
- Coverage of RPT policy; •
Recommendation 2.5 (pg. 41) - Guidelines in ensuring arm’s-length
 The Board should align the remuneration terms;
of key officers and board members with the - Identification and prevention or
long-term interests of the company. In management of potential or actual
doing so, it should formulate and adopt a conflicts of interest which arise;
policy specifying the relationship between - Adoption of materiality thresholds;
remuneration and performance. - Internal limits for individual and
 Further, no director should participate in
aggregate exposures;
discussions or deliberations involving his
own remuneration. - Whistle-blowing mechanisms, and
- Restitution of losses and other
Recommendation 2.6 (pg. 42) remedies for abusive RPTs
 The Board should have and disclose in its  The company is given the discretion to set
Manual on Corporate Governance a their materiality threshold at a level where
formal and transparent board nomination omission or misstatement of the transaction
and election policy that should include how could pose a significant risk to the company
it accepts nominations from minority and influence its economic decision.
shareholders and reviews nominated
candidates. Recommendation 2.8
 The policy should also include an
 The Board should be primarily responsible
assessment of the effectiveness of the
Board’s processes and procedures in the for approving the selection and assessing the
nomination, election, or replacement of a performance of the Management led by the
director. Chief Executive Officer (CEO), and control
 In addition, its process of identifying the functions led by their respective heads
quality of directors should be aligned with (Chief Risk Officer, Chief Compliance
the strategic direction of the company. Officer, and Chief Audit Executive).

Includes the qualifications and grounds for Recommendation 2.9


disqualification of a director.
Recommendation 2.7
 The Board should establish an effective committees established should be
performance management framework that contained in a publicly available
will ensure that the Management, including Committee Charter.
the Chief Executive Officer, and personnel’s
performance is at par with the standards set Recommendation 3.1
by the Board and Senior Management.
 The Board should establish board
Recommendation 2.10 committees that focus on specific board
 The Board should oversee that an functions to aid in the optimal performance
appropriate internal control system is in of its roles and responsibilities.
place, including setting up a mechanism for  The establishment of the same, or any other
monitoring and managing potential conflicts committees that the company deems
of interest of Management, board members, necessary, allows for specialization in issues
and shareholders. The Board should also and leads to a better management of the
approve the Internal Audit Charter. Board’s workload.
 The type of board committees to be
Recommendation 2.11 established by a company would depend on
 the Board should oversee that a sound its size, risk profile and complexity of
enterprise risk management (ERM) operations.
framework is in place to effectively identify, Recommendation 3.2
monitor, assess and manage key business
risks.  Establish an Audit Committee to enhance
 The risk management framework should its oversight capability over the company’s
guide the Board in identifying units/business financial reporting, internal control system,
lines and enterprise-level risk exposures, as internal and external audit processes, and
well as the effectiveness of risk management compliance with applicable laws and
strategies. regulations.
 Audit Committee has the following duties
Recommendation 2.12 and responsibilities:
 The Board should have a Board Charter a. Recommends the approval the Internal
that formalizes and clearly states its roles, Audit Charter (IA Charter), which
responsibilities and accountabilities in formally defines the role of Internal
carrying out its fiduciary duties. Audit and the audit plan as well as
 The Board Charter should serve as a guide oversees the implementation of the IA
to the directors in the performance of their Charter;
functions and should be publicly available b. Oversees the Internal Audit Department,
and posted on the company’s website and recommends the appointment and/or
grounds for approval of an internal audit
Principle 3 head or Chief Audit Executive (CAE).
c. Reviews and monitors Management’s
 Board committees should be set up to
responsiveness to the Internal Auditor’s
the extent possible to support the
effective performance of the Board’s findings and recommendations;
functions, particularly with respect to Recommendation 3.3
audit, risk management, related party
transactions, and other key corporate  The Board should establish a Corporate
governance concerns, such as nomination Governance Committee that should be
and remuneration. The composition, tasked to assist the Board in the performance
functions and responsibilities of all of its corporate governance responsibilities,
including the functions that were formerly as deemed necessary, the company’s material
assigned to a Nomination and Remuneration risk exposures, the actions taken to reduce the
Committee. risks, and recommends further action or plans,
 should be composed of at least three as necessary
members, all of whom should be  Assesses the probability of each identified
risk becoming a reality and estimates its
independent directors, including the
possible significant financial impact
Chairman. and likelihood of occurrence.
 duties and functions:
a. Oversees the implementation of the Recommendation 3.5 (pg. 55)
corporate governance framework and  Subject to a corporation’s size, risk profile
periodically reviews the said framework and complexity of operations, the Board
to ensure that it remains appropriate in should establish a Related Party
light of material changes to the Transaction (RPT) Committee.
corporation’s size, complexity and  which should be tasked with reviewing all
business strategy, as well as its business material related party transactions of the
and regulatory environments; company and should be composed of at least
b. Oversees the periodic performance three non-executive directors, two of whom
should be independent, including the
evaluation of the Board and its
Chairman.
committees as well as executive
management, and conducts an annual
Functions of RPT Committee
self-evaluation of its performance;  Ensures that transactions with
c. Ensures that the results of the Board related parties, including write-off of
evaluation are shared, discussed, and that exposures are subject to a periodic
concrete action plans are developed and independent review or audit process
implemented to address the identified  Oversees the implementation of the system
areas for improvement; for identifying, monitoring, measuring,
controlling, and reporting RPTs, including a
Recommendation 3.4 (pg. 53) periodic review of RPT policies and
 Subject to a corporation’s size, risk profile procedures
and complexity of operations, the Board  Reports to the Board of Directors on a
should establish a separate Board Risk regular basis, the status and aggregate
Oversight Committee (BROC) that should exposures to each related party, as well as the
be responsible for the oversight of a total amount of exposures to all related parties
company’s Enterprise Risk Management
system to ensure its functionality and Recommendation 3.6 (pg. 57)
effectiveness.  All established committees should be
 The BROC should be composed of at least required to have Committee Charters
three members, the majority of whom stating in plain terms their respective
should be independent directors, including purposes, memberships, structures, operations,
the Chairman. reporting processes, resources and other
 The Chairman should not be the Chairman relevant information.
of the Board or of any other committee. At  The Charters should provide the standards
least one member of the committee must for evaluating the performance of the
have relevant thorough knowledge and Committees. It should also be fully disclosed
experience on risk and risk management. on the company’s website.

Duties of BROC
 Advises the Board on its risk Principle 4
appetite levels and risk tolerance limits
 Reports to the Board on a regular basis, or
 To show full commitment to the  Reason: it is important that a director
company, the directors should devote the notifies his/her incumbent Board before
time and attention necessary to properly accepting a directorship in another company
and effectively perform their duties and for the company to be able to assess if
responsibilities, including sufficient time his/her present responsibilities and
to be familiar with the corporation’s commitment to the company will be affected
business. and if the director can still adequately
provide what is expected of him/her.
Recommendation 4.1 (pg. 58)
Principle 5
 The directors should attend and actively
participate in all meetings of the Board,  The Board should endeavor to
Committees, and Shareholders in person or exercise objective and independent
through tele- judgment on all corporate affairs.
/videoconferencing conducted in accordance
with the rules and regulations of the Recommendation 5.1
Commission, except when justifiable causes,
such as, illness, death in the immediate  The Board should have at least three
family and serious accidents, prevent them independent directors, or such number as
from doing so. to constitute at least one-third of the
 In Board and Committee meetings, the members of the Board, whichever is
director should review meeting materials higher.
and if called for, ask the necessary  Reason: to ensure the exercise of
questions or seek clarifications and independent judgment on corporate affairs
explanations. and proper oversight of managerial
performance, including prevention of
The absence of a director in more than
conflict of interests and balancing of
fifty percent (50%) of all regular and
competing demands of the corporation.
special meetings of the Board during
his/her incumbency is a ground for Recommendation 5.2
disqualification in the succeeding election.
 The Board should ensure that its
independent directors possess the
necessary qualifications and none of the
Recommendation 4.2 disqualifications for an independent
director to hold the position.
 The non-executive directors of the Board  Characteristics of independent
should concurrently serve as directors to a director page 60
maximum of five publicly listed
companies to ensure that they have Recommendation 5.3
sufficient time to fully prepare for meetings,
 The Board’s independent directors
challenge Management’s proposals/views,
should serve for a maximum
and oversee the long-term strategy of the
cumulative term of nine years. After
company.
which, the independent director should
Recommendation 4.3 be perpetually barred from reelection as
such in the same company, but may
 director should notify the Board where continue to qualify for nomination and
he/she is an incumbent director before election as a non-independent director.
accepting a directorship in another company  If a company wants to retain an
independent director who has served for
nine years, the Board should provide Recommendation 5.5
meritorious justification/s and seek
 The Board should designate a lead director
shareholders’ approval during the annual
among the independent directors if the
shareholders’ meeting.
Chairman of the Board is not independent,
 Reason: Service in a board for a long
including if the positions of the Chairman
duration may impair a director’s ability
of the Board and Chief Executive Officer
to act independently and objectively
are held by one person.
Recommendation 5.4  In cases where the Chairman is not
independent and where the roles of Chair
 The positions of Chairman of the Board
and CEO are combined, putting in place
and Chief Executive Officer should be held
proper mechanisms ensures independent
by separate individuals and each should
views and perspectives. More importantly, it
have clearly defined responsibilities.
avoids the abuse of power and authority, and
 Reason: To avoid conflict or a split board potential conflict of interest.
and to foster an appropriate balance of
 The functions of the lead director include,
power, increased accountability and better
among others, the following:
capacity for independent decision-making
a. Serves as an intermediary between the
 The CEO has the following roles and Chairman and the other directors when
responsibilities, among others: necessary;
a. Determines the corporation’s strategic b. Convenes and chairs meetings of the non-
direction and formulates and implements its executive directors; and
strategic plan on the direction of the c. Contributes to the performance evaluation of
business; the Chairman, as required.
b. Communicates and implements the
Recommendation 5.6
corporation’s vision, mission, values and
overall strategy and promotes any A director with a material interest in any
organization or stakeholder change in transaction affecting the corporation should
relation to the same; abstain from taking part in the deliberations
c. Oversees the operations of the corporation for the same.
and manages human and financial resources  fundamental principle to be observed is that
in accordance with the strategic plan; a director does not use his position to profit
d. Has a good working knowledge of the or gain some benefit or advantage for his
corporation’s industry and market and keeps himself and/or his/her related interests.
up-to-date with its core business purpose; Recommendation 5.7
e. Directs, evaluates and guides the work of the
key officers of the corporation;  The non-executive directors (NEDs)
f. Manages the corporation’s resources should have separate periodic meetings
prudently and ensures a proper balance of with the external auditor and heads of the
the same; internal audit, compliance and risk
g. Provides the Board with timely information functions, without any executive directors
and interfaces between the Board and the present to ensure that proper checks and
employees; balances are in place within the corporation.
h. Builds the corporate culture and motivates The meetings should be chaired by the lead
the employees of the corporation; and independent director.
i. Serves as the link between internal  NEDs are expected to scrutinize
operations and external stakeholders. Management’s performance, particularly in
The roles and responsibilities of the Chairman are meeting the companies’ goals and
provided under Recommendation 2.3. objectives. Further, it is their role to satisfy
themselves on the integrity of the made available to the public through the
corporation’s internal control and company website.
effectiveness of the risk management
systems. This role can be better performed
by the NEDs if they are provided access to Recommendation 7.2T
the external auditor and heads of the internal
audit, compliance and risk functions, as well  he Board should ensure the proper and
as to other key officers of the company efficient implementation and monitoring of
without any executive directors present. The compliance with the Code of Business
lead independent director should lead and Conduct and Ethics and internal policies.
preside over the meeting.  The Board has the primary duty to make
Principle 6 sure that the internal controls are in place to
ensure the company’s compliance with the
 The best measure of the Board’s Code of Business Conduct and Ethics and its
effectiveness is through an assessment internal policies and procedures.
process. The Board should regularly carry
out evaluations to appraise its performance
as a body, and assess whether it possesses Principle 8
the right mix of backgrounds and
competencies. DISCLOSURE AND TRANSPARENCY

Recommendation 6.1  The company should establish corporate


disclosure policies and procedures that are
 The Board should conduct an annual self- practical and in accordance with best
assessment of its performance, including the practices and regulatory expectations.
performance of the Chairman, individual
members and committees. Every three years, Recommendation 8.1
the assessment should be supported by an  The Board should establish corporate
external facilitator. disclosure policies and procedures to ensure
 Reason: Board assessment helps the a comprehensive, accurate, reliable and
directors to thoroughly review their timely report to shareholders and other
performance and understand their roles and stakeholders that gives a fair and complete
responsibilities. picture of a company’s financial condition,
Principle 7 results and business operations.
 Explanation: Setting up clear policies and
 : Members of the Board are duty-bound procedures on corporate disclosure that
to apply high ethical standards, taking into comply with the disclosure requirement as
account the interests of all stakeholders. provided in Rule 68 of the Securities
Recommendation 7.1 Regulation Code (SRC), Philippine Stock
Exchange Listing and Disclosure Rules, and
 The Board should adopt a Code of Business other regulations such as those required by
Conduct and Ethics, which would provide the Bangko Sentral ng Pilipinas, is essential
standards for professional and ethical for comprehensive and timely reporting.
behavior, as well as articulate acceptable and Recommendation 8.2
unacceptable conduct and practices in
internal and external dealings.  The Company should have a policy
 The Code should be properly disseminated requiring all directors and officers to
to the Board, senior management and disclose/report to the company any dealings
employees. It should also be disclosed and
in the company’s shares within three on the acquisition or disposal of assets to
business days. ensures the protection of the rights of
 Explanation: It is emphasized that the shareholders.
policy is on internal disclosure to the
Recommendation 8.7
company of any dealings by the director in
company shares.  The company’s corporate governance
Recommendation 8.3 policies, programs and procedures should be
contained in its Manual on Corporate
The Board should fully disclose all relevant
Governance, which should be submitted to
and material information on individual
the regulators and posted on the company’s
board members and key executives to
website.
evaluate their experience and qualifications,
 Reasons: To ensure the better protection of
and assess any potential conflicts of interest
shareholders and other stakeholders’ rights
that might affect their judgment.
and transparency.
Recommendation 8.5
Principle 9
The company should disclose its policies
governing Related Party Transactions STRENGTHENING THE EXTERNAL
(RPTs) and other unusual or infrequently AUDITOR’S INDEPENDENCE AND
occurring transactions in their Manual on IMPROVING AUDIT QUALITY
Corporate Governance. The material or
significant RPTs reviewed and approved  The company should establish standards for
during the year should be disclosed in its the appropriate selection of an external
Annual Corporate Governance Report. auditor, and exercise effective oversight of
Recommendation 8.4 the same to strengthen the external auditor’s
independence and enhance audit quality
 The company should provide a clear
Recommendation 9.1
disclosure of its policies and procedure for
setting Board and executive  The Audit Committee should have a robust
remuneration, as well as the level and mix process for approving and recommending
of the same in the Annual Corporate the appointment, reappointment, removal,
Governance Report. and fees of the external auditor.
 Reason: Disclosure of remuneration policies
and procedure enables investors to Recommendation 9.2
understand the link between the  The Audit Committee Charter should
remuneration paid to directors and key include the Audit Committee’s
management personnel and the company’s responsibility on assessing the integrity and
performance. independence of external auditors and
Recommendation 8.6 exercising effective oversight to review and
monitor the external auditor’s independence
 The company should make a full, fair, and objectivity and the effectiveness of the
accurate and timely disclosure to the audit process, taking into consideration
public of every material fact or event that relevant Philippine professional and
occurs, particularly on the acquisition or regulatory requirements.
disposal of significant assets, which could
adversely affect the viability or the interest Principle 10
of its shareholders and other stakeholders. INCREASING FOCUS ON NON-FINANCIAL
 should appoint an independent party to AND SUSTAINABILITY REPORTING
evaluate the fairness of the transaction price
 The company should ensure that the  To ensure the integrity, transparency and
material and reportable non-financial and proper governance in the conduct of its
sustainability issues are disclosed affairs, the company should have a strong
and effective internal control system and
enterprise risk management framework.
Recommendation 9.3 Recommendation 12.1
 The company should disclose the nature of  The Company should have an adequate and
non-audit services performed by its external effective internal control system and an
auditor in the Annual Report to deal with
enterprise risk management framework
the potential conflict of interest. The Audit in the conduct of its business, taking into
Committee should be alert for any potential account its size, risk profile and complexity
conflict of interest situations, given the
of operations.
guidelines or policies on non-audit services,
 Explanation: Moreover, an effective
which could be viewed as impairing the
enterprise risk management framework
external auditor's objectivity.
typically includes such activities as the
Principle 11
identification, sourcing, measurement,
PROMOTING A COMPREHENSIVE AND evaluation, mitigation and monitoring of
COST-EFFICIENT ACCESS TO RELEVANT risk.
INFORMATION
Recommendation 12.2
 The company should maintain a
 The Company should have in place an
comprehensive and cost-efficient
independent internal audit function that
communication channel for disseminating
provides an independent and objective
relevant information. This channel is crucial
assurance, and consulting services
for informed decision-making by investors,
designed to add value and improve the
stakeholders and other interested users.
company's operations.
Recommendation 11.1  Explanation: Functions of the internal
audit, among others. Page 79-80
 The company should include media and
analysts’ briefings as channels of Recommendation 12.3
communication to ensure the timely and
 Subject to a company’s size, risk profile and
accurate dissemination of public, material
complexity of operations, it should have a
and relevant information to its shareholders
qualified Chief Audit Executive (CAE)
and other investors.
appointed by the Board.
INTERNAL CONTROL SYSTEM AND  Shall oversee and be responsible for the
RISK MANAGEMENT FRAMEWORK internal audit activity of the organization,
including that portion that is outsourced to a
Principle 12
third party service provider.
STRENGTHENING THE INTERNAL  Responsibilities of the CAE
CONTROL SYSTEM AND ENTERPRISE - Periodically reviews the internal
RISK MANAGEMENT FRAMEWORK audit charter and presents it to senior
management and the Board Audit
 To ensure the integrity, transparency and
Committee for approval;
proper governance in the conduct of its
- Establishes a risk-based internal
affairs, the company should have a strong
audit plan, including policies and
and effective internal control system and
procedures, to determine the
enterprise risk management framework
priorities of the internal audit - Communicates the top risks and the
activity, consistent with the status of implementation of risk
organization’s goals; management strategies and action
- Communicates the internal audit plans to the Board Risk Oversight
activity’s plans, resource Committee;
requirements and impact of resource - Collaborates with the CEO in
limitations, as well as significant updating and making
interim changes, to senior recommendations to the Board Risk
management and the Audit Oversight Committee;
Committee for review and approval;
CULTIVATING A SYNERGIC
Recommendation 12.4 RELATIONSHIP WITH SHAREHOLDERS
 Subject to its size, risk profile and Principle 13
complexity of operations, the company
PROMOTING SHAREHOLDER RIGHTS
should have a separate risk management
function to identify, assess and monitor key  The company should treat all shareholders
risk exposures. fairly and equitably, and also recognize,
 risk management function involves the protect and facilitate the exercise of their
following activities rights.
- Defining a risk management
Recommendation 13.1
strategy;
- Identifying and analyzing key risks  The Board should ensure that basic
exposure relating to economic, shareholder rights are disclosed in the
environmental, social and Manual on Corporate Governance and on
governance (EESG) factors and the the company’s website.
achievement of the organization’s  Shareholders’ rights relate to the
strategic objectives; following:
- Evaluating and categorizing each  Pre-emptive rights;
identified risk using the company’s  Dividend policies;
predefined risk categories and  Right to propose the holding of meetings
parameters; and to include agenda items ahead of the
Recommendation 12.5 scheduled Annual and Special
Shareholders’ Meeting;
 the company should have a Chief Risk  Right to nominate candidates to the
Officer (CRO), who is the ultimate Board of Directors;
champion of Enterprise Risk Management  Nomination process; and
(ERM) and has adequate authority, stature,  Voting procedures that would govern the
resources and support to fulfill his/her Annual and Special Shareholders’
responsibilities, subject to a company’s size, Meeting.
risk profile and complexity of operations.  The right to propose the holding of meetings
 CRO has the following functions: and items for inclusion in the agenda is
- Supervises the entire ERM process given to all shareholders, including minority
and spearheads the development, and foreign shareholders. To prevent the
implementation, maintenance and abuse of this right, companies may require
continuous improvement of ERM that the proposal be made by shareholders
processes and documentation; holding a specified percentage of shares or
voting rights.
Recommendation 13.2 participation with regard to activities and
policies of the company.
 The Board should encourage active
shareholder participation by sending the
Notice of Annual and Special Shareholders’ DUTIES TO STAKEHOLDERS
Meeting with sufficient and relevant
Principle 14
information at least 28 days before the
meeting. RESPECTING RIGHTS OF STAKEHOLDERS
 Reason: sending the Notice in a timely AND EFFECTIVE REDRESS FOR
manner allows shareholders to plan their VIOLATION OF STAKEHOLDER’S RIGHTS
participation in the meetings.
 The rights of stakeholders established by
Recommendation 13.3 law, by contractual relations and through
voluntary commitments must be respected.
 The Board should encourage active
 Where stakeholders’ rights and/or interests
shareholder participation by making the
are at stake, stakeholders should have the
result of the votes taken during the most
opportunity to obtain prompt effective
recent Annual or Special Shareholders’
redress for the violation of their rights.
Meeting publicly available the next working
day. In addition, the Minutes of the Annual Recommendation 14.2
and Special Shareholders’ Meeting should
be available on the company website within  the Board should establish clear policies and
five business days from the end of the programs to provide a mechanism on the fair
meeting. treatment and protection of stakeholders.
 Explanation: Minutes of Meeting include
the following matters in page 85
Recommendation 13.4 Recommendation 14.1

 The Board should make available, at the The Board should identify the company’s
option of a shareholder, an alternative various stakeholders and promote
dispute mechanism to resolve intra- cooperation between them and the company
corporate disputes in an amicable and in creating wealth, growth and
effective manner. This should be included in sustainability.
the company’s Manual on Corporate Recommendation 14.3
Governance.  The Board should adopt a transparent
 Explanation: It is important for the framework and process that allow
shareholders to be well-informed of the stakeholders to communicate with the
company’s processes and procedures when company and to obtain redress for the
seeking to redress the violation of their violation of their rights.
rights.  Explanation:This can be done through
Recommendation 13.5 stakeholder engagement touchpoints in the
 The Board should establish an Investor company, such as the Investor Relations
Relations Office (IRO) to ensure constant Office, Office of the Corporate Secretary,
engagement with its shareholders. The IRO Customer Relations Office, and Corporate
should be present at every shareholders’ Communications Group.
meeting.
 Explanation: Setting up an avenue to Principle 15
receive feedback, complaints and queries
from shareholders assure their active
ENCOURAGING EMPLOYEES’ handle whistleblowing concerns. The Board
PARTICIPATION should be conscientious in establishing the
framework, as well as in supervising and
 A mechanism for employee participation ensuring its enforcement.
should be developed to create a symbiotic
environment, realize the company’s goals
and participate in its corporate governance Principle 16
processes.
ENCOURAGING SUSTAINABILITY AND
Recommendation 15.1 SOCIAL RESPONSIBILITY

 The Board should establish policies,  the company should be socially responsible
programs and procedures that encourage in all its dealings with the communities
employees to actively participate in the where it operates. It should ensure that its
realization of the company’s goals and in its interactions serve its environment and
governance. stakeholders in a positive and progressive
 The establishment of policies and manner that is fully supportive of its
programs covering, among others, the comprehensive and balanced development
following: (1) health, safety and welfare
(1) health, safety and welfare;
(2) training and development; and Recommendation 16.1:
(3) reward/compensation for employees
 The company should recognize and place an
Recommendation 15.2 importance on the interdependence between
business and society, and promote a
 The Board should set the tone and make a
mutually beneficial relationship that allows
stand against corrupt practices by adopting
the company to grow its business, while
an anti-corruption policy and program in its
contributing to the advancement of the
Code of Conduct.
society where it operates.
 Reason: to mitigate corrupt practices such
as, but not limited to, bribery, fraud,
extortion, collusion, conflict of interest and
money laundering.
 encourages employees to report corrupt
practices and outlines procedures on how to
combat, resist and stop these corrupt
practices. Anticorruption programs are more
effective when the Board sets the tone and
leads the company in their execution.

Recommendation 15.3
 The Board should establish a suitable
framework for whistleblowing that allows
employees to freely communicate their
concerns about illegal or unethical
practices, without fear of retaliation and to
have direct access to an independent
member of the Board or a unit created to
CHAPTER 11 that of the expenses.
2) Address uncertainty & assumptions
INTRODUCTION 3) Be an integral part of the organizational
 Without the organization mastering the art of process & decision-making
risk management, effective corporate 4) Be dynamic, iterative, transparent, tailorable,
governance cannot be obtained. & responsive to change
 Is recognized as one of the most important 5) Create capability of continual improvement
competencies needed by the board of & enhancement considering the best available
directors of modern organization. information and human factors.
6) Be systematic, structured & continually or
The levels of risk faced by business firm have periodically reassessed
increased because of different factors. For
this reason along with the compliance with
legal requirements, top management should Process of Risk Management
consider adequate knowledge of risk According to the Standard ISO 31000: the
management. process of risk management consists of several
steps:
Risk Management Defined 1) Establishing the Context. This will involve:
 Is the process of measuring or assessing risk a) Identification of risk in a selected domain
of interest
and developing strategies to manage it.
 Planning the remainder of the process
 Is a systematic approach in identifying, b) Mapping out the following:
analyzing and controlling areas or events with i. The social scope of risk management
a potential for causing unwanted change. ii. The identity & objectives of
 It includes risk planning, assessing risk areas, stakeholders
developing risk handling options, monitoring iii. The basis upon which risks will be
risks and documenting overall risk evaluated.
management program. c) Defining a framework for the activity and
an agenda for identification.
Defined by International Organization of d) Developing an analysis of risks involved
Standardization (ISO 31000) in the process
 Risk management is the identification, e) Mitigation or Solution of risks using
assessment, and prioritization of risks available technological, human and
followed by coordinated and economical organizational process.
application of resources to minimize,
monitor and control the probability and/or 2) Identification
of Potential Risks
impact of unfortunate events and to  Risk identification can start with the analysis
maximize the realization of opportunities. of the source of problem or with the analysis
 Risks can come from uncertainty in of the problem itself. Common risk
financial market, project failures, legal identification methods are:
liabilities, credit risks, accidents, natural  Objective-based risk
causes and disasters as well as deliberate  Scenario-based risk
attack from adversary or events of  Taxanomy-based risk
uncertain or unpredictable root-cause.  Common-risk checking
 Risk charting
Basic Principles of Risk Management
The International Organization of 3) Risk
Assessment
Standardization (ISO)  Once risks have been identified, their
identifies the basic principle of risk management. potential severity of impact and the
probability of occurrence must be assessed.
Risk Management should:  The assessment process is critical to make
1) Create value: benefits received is more than the best educated decisions in prioritizing the
implementation of the risk management plan.
the company issuing the security and
Elements of Risk Management the rank in claims on assets in the
 In practice, the process of assessing overall event of default or bankruptcy.
risks can be difficult, and balancing
resources to mitigate between risks with a  Financial Risk
high probability of occurrence but lower loss  The firm's capital structure or
versus a risk with high loss but lower sources of financing determine
probability of occurrence can often be financial risk.
mishandled.  If the firm is all equity financed,
 Ideal risk management should minimize then any variability in operating
spending of manpower or other resources income is passed directly to net
and at the same time minimizing the income on an equal percentage basis.
negative effect of risks.  If the firm is partially financed by
 For the most part, the performance of debt that requires fixed interest
assessment methods should consist of the payments or by preferred share that
following elements: requires fixed preferred dividend
1. identification, characterization, and payments, then these fixed charges
assessment of threats introduce financial leverage.
2. assessment of the vulnerability of  This leverage causes net income to
critical assets to specific threats vary more than operating income.
3. determination of the risk  The introduction of financial
4. identification of ways to reduce those leverage causes the firm's lenders
risks and its stockholders to view their
5. prioritization of risk reduction measures income streams as having additional
based on a strategy uncertainty.
6.  As a result of financial leverage,
both investment groups would
Relevant Risk Terminologies increase the risk premiums that they
require for investing in the firm.
I. Risk Associated with Investments
 The factors usually considered with respect to
investments are:  Interest Rate Risk
 Because money has time value,
 Business Risk
fluctuations in interest rates will cause
 Refers to the uncertainty about the
the value of an investment to fluctuate
rate of return caused by the nature
also.
of the business.
 Although interest rate risk is most
 The most frequently discussed causes
commonly associated with bond
of business risk are uncertainty about
price movements, rising interest
the firm’s sales and operating
rates cause bond prices to decline
expenses.
and declining interest rates cause
 Business risk is related to sales
bond prices to rise.
volatility as well as to the operating
 Movements in interest rates affect
leverage of the firm caused by fixed
almost all investment alternatives.
operating expenses.
 Liquidity Risk
 Default Risk  Liquidity risk is associated with the
 Default risk is related to the uncertainty created by the inability
probability that some or all of the to sell the investment quickly for
initial investment will not be cash.
returned.  An investor assumes that the
 The degree of default risk is closely investment can be sold at the expected
related to the financial condition of price when future consumption is
planned. iii. Market Strategy
 As the investor considers the
sale of the investment, he or B. Operations Risk
a) Process Stoppage
she faces two uncertainties:
b) Health and Safety
(1) What price will be received?
c) After Sales Service Failure
(2) How long will it take to sell
d) Environmental
the asset? e) Technological Obsolescence
 The liquidity risk for ordinary f) Integrity
equity shares is more i. Management Fraud
complex. Because they are ii. Employee Fraud
traded on organized and iii. Illegal Acts
active markets, ordinary equity
shares can be sold quickly. C. Financial Risk
a) Interest Rates Volatility
 Management Risk b) Foreign Currency
 Decisions made by a firm's c) Liquidity
management and board of d) Derivative
directors materially affect the e) Viability
risk faced by investors. D. Business Risk
 Areas affected by these decisions
range from product innovation  Regulatory Change
and production methods (business  Reputation
risk) and financing (financial risk)  Political
to acquisitions.  Regulatory and Legal
 Shareholders Relations
 Purchasing Power Risk  Credit Rating
 Purchasing power risk is  Capital Availability
perhaps, more difficult to  Business Interruptions
recognize than the other types of POTENTIAL RISK TREATMENTS
risk.
Techniques to manage the risks:
 It is easy to observe the decline
in the price of a stock or bond,  Risk Avoidance
but it is often more difficult to  This includes performing an activity that could
recognize that the purchasing carry risk.
power of the return you have  Example: Not buying a property or business in
earned on an investment has order not to take on the legal liability that comes
declined (risen) as a result of with it
inflation (deflation).  Risk Reduction
 Or optimization involves reducing the severity
II. Risks Associated with Manufacturing, of the loss or the likelihood of the loss from
Trading and Service Concern occurring
 Example: Outsourcing
A. Market Risk  Risk Sharing
a) Product Risk  Sharing with another party the burden of loss or
i. Complexity the benefit of gain, from a risk, and the measures
ii. Obsolescence to reduce risk.
iii. Research and Development
 Risk Retention
iv. Packaging
 Involves accepting the loss or benefit of gain
v. Delivery of Warranties
b) Competitors Risk from a risk when it occurs.
i. Pricing Strategy  Example: self insurance
ii. Market Share AREAS OF RISK MANAGEMENT
Most commonly encountered areas of risk
management:
1. Enterprise risk management
2. Risk management activities as applied to project
management
3. Risk management for megaprojects
4. Risk management of information technology
5. Risk management techniques in petroleum and
natural gas.
Simplified framework for an enterprise wide risk
management process illustrated in page 173
SEC Requirement Relative to Enterprise Risk
Management of Publicly-listed Corporation
 SEC Code of Governance Recommendations
2.11 and corresponding explanation in page 48.
RISK MANAGEMENT FRAMEWORK (page 174)
 The risk management framework should guide
the Board in identifying units/business lines and
enterprise-level risk exposures, as well as the
effectiveness of risk management strategies.
STEPS IN THE RISK MANAGEMENT PROCESS
To enhance management’s competence in their oversight
role on risk management:
1. Set up a separate risk management committee
chaired by a board member.
2. Ensure that a formal comprehensive risk
management system is in place.
3. Assess whether the formal system possesses the
necessary elements. Page 175
4. Evaluate the effectiveness of the various steps in
the assessment of the comprehensive risks faced
by the business firm.
5. Assess if management has developed and
implemented the suitable risk management
strategies and evaluate their effectiveness.
6. Evaluate if management has designed and
implemented risk management capabilities.
7. Assess management’s efforts to monitor overall
company risk management performance and to
improve continuously the firm’s capabilities
8. See to it that best practices as well as mistakes
are shared by all.
9. Assess regularly the level of sophistication of
the firm’s risk management system.
10. Hire experts when needed.
CHAPTER 12 Fraud Contract Conditions
Robustness of
PRACTICAL GUIDELINES IN REDUCING Poor Brand
Information
AND MANAGING BUSINESS RISKS Management or
Management
Handling of a Crisis
 Practical Guidelines in Managing and Systems
Inefficient Cash
Reducing Enterprise-wide Risk inherent in Market Changes
Management
business activity is best achieved by
Inadequate
applying the principles and techniques -
Insurance
appropriate to the situation.
STRATEGIC TECHNICAL
UNDERSTAND THE NATURE OF RISK Marketing,
Pricing and Failure of plant or
 The willingness and readiness to take Market Entry equipment
personal and financial risks is a defining Decisions
characteristic of the entrepreneurial Market changes
decision-maker. affecting Accidental or
 Successful businessmen and decision- commercial negligent actions
makers make sure that the risks resulting decisions
from their decisions are measured, Political or
understood and as far as possible eliminated. regulatory -
 Accepting that risks exist is a starting point developments
for the other actions needed, but the most Resource-building
important is to create the right climate for and resource
risk management. -
allocation
decisions
IDENTIFY AND PRIORITIZE RISKS
OPERATIONAL
 Identification of significant risks both within Product or design
and outside the organization is crucial and failure, including
allows to make informed decisions. This failure to maintain
makes it easier to avoid unnecessary supply
surprises. Client failure
 Consider the human factor into account.
People behave differently and inconsistently
when making decisions involving risk. Breakdown in
 Risk surrounds and continues to be with us.
labor relations
A former British prime minister once said:
Corporate
"To be alive at all involves some risk."
malpractice
TYPICAL AREAS OF ORGANIZATIONAL Political change
RISK
CONSIDER THE ACCEPTABLE LEVEL OF
FINANCIAL COMMERCIAL
RISK
Accounting Loss of Key
Decisions & Personnel & Tacit  As earlier mentioned, the usual first step is
Practices Knowledge to determine the nature and extent of the
Failure to Comply risks the business will accept.
with Legal  There is also an opportunity cost associated
Treasury Risks
Regulations or with risk: avoiding a risk may mean
Codes of Practice avoiding a potentially big opportunity.
UNDERSTAND WHY RISKS BECOME  If you plot the ability to control a risk
REALITY against its potential impact, you can decide
on actions either to exercise greater control
Five most significant types of risk catalyst are as over the risk or to mitigate its potential
follows: impact.

 Technology
 Organizational Change
 Processes
 People
 External Factors

APPLY A SIMPLE RISK MANAGEMENT


PROCESS

The stages of managing the enterprise-wide risk


Avoiding and mitigating risks
inherent in decisions are simple.
 Start by reducing or eliminating those risks
 First, assess and analyze the risks resulting
that result only in costs: the non-trading
from a decision by systematically
risks.
identifying and quantifying them.
 These can be thought of as the fixed costs of
 Second, consider how best to avoid or
risk and might include property damage
mitigate them.
risks, legal and contractual liabilities and
 Third, in parallel with the second stage, take
business interruption risks.
action to manage control and monitor the
risks.
Create a positive climate for managing risks
A. RISK ASSESSMENT AND ANALYSIS
 Recognizing the need to manage risk is not
enough. The ethos of an organization should
 It is more difficult to assess the risks
recognize and reward behavior that manages
inherent in a business decision than to
risk.
identify them.
 Risks that lead to frequent losses, such as
Overcoming the fear of risk
an increasing incidence of employee-related
problems or difficulties with suppliers, can
 Everyone accepts that taking risks is needed
often be solved using past experience.
to keep ahead of the competition.
 Each category of risk can be mapped in
 Employees need to understand better what
terms of both likely frequency and potential
the real risks are, to share responsibility for
impact, with the potential consequences
the risks being taken and to see risk as an
being ranked on a scale ranging from
opportunity, not a threat.
inconvenient to catastrophic.
C. CONTROLLING & MONITORING
B. RISK MANAGEMENT AND CONTROL
ENTERPRISE -WIDE RISK
 Risk should be actively managed and given
The following questions when answered
a high priority across the whole
truthfully and positively will assist managers in
organization.
deciding how to manage the risks that confront the
 Risk management procedures and
business enterprise.
techniques should be well documented,
clearly communicated, regularly reviewed
 Where are the greatest areas of risk relating
and monitored.
to the most significant strategic decisions?
 What level of risk is acceptable for the A. Variance Analysis
company to bear?
 What are the potentially disclosing events  Interpreting the differences between actual
that could inflict the greatest damage on and planned performance is crucial.
your organization?  Variance analysis is used to monitor and
manage the results of past decisions, assess
 What are the risks inherent in the the current situation and highlight solutions.
organization's strategic decisions, and what
is the organization's ability to reduce their B. Assessment of Market Entry and Exit
incidence and impact on the business? Barriers
 What is the overall level of exposure to risk?
Has this been assessed and is it being  How easy or difficult it is to either enter or
actively monitored? leave a market is crucial in strategic
 What are the costs and benefits of operating decision-making.
effective risk. management controls?  Entry barriers include the need to compete
 What review procedures are in place to with businesses that enjoy economies of
monitor risks? scale, or established differentiated products.
 Are the risks inherent in strategic decisions
(such as acquiring a new business, C. Break-even Analysis
developing a new product or entering a new
market) adequately understood?  The break-even point is when sales cover
costs, where neither a profit nor a loss is
PRACTICAL CONSIDERATIONS IN made.
MANAGING AND REDUCING FINANCIAL  It is calculated by dividing the costs of the
RISK project by the gross profit at specific dates,
making sure to allow for overhead costs.
 Finance is the lifeblood of a business,
heavily influencing strategies and decisions D. Controlling Costs
at every level.
 Profitability, cash flow, long-term To control costs:
shareholder value and risk all need to be
considered when setting and reviewing  Focus on the big items of expenditure.
strategy. This section provides practical  Be cost aware.
guidance about financial decisions and  Maintain a balance between costs and
explains how to: quality.
 Use budgets for dynamic financial
 improve profitability; management.
 avoid pitfalls in making financial  Develop a positive attitude to budgeting.
decisions;  Eliminate waste.
 reduce financial risk.
PRACTICAL TECHNIQUES TO IMPROVE
Improving Profitability PROFITABILITY

 Entrepreneurial flair and financial rigour are Some practical techniques to improve profitability:
as much about attitude as skill.
 Certain skills will ensure that decisions are  Focus decision-making on the most
focused on commercial success. profitable areas.
 Decide how to treat the least profitable
products.
 Make sure new products enhance overall
profitability.
 Manage development and production  How efficiently is cash managed? Do your
decisions. strategic business decisions take account of
 Set the buying policy. cash considerations, such as the time value
 Consider how to create greater value from of money?
existing customers and products to enhance
profitability.
 Consider how to increase profitability by
managing people.

Avoiding pitfalls

 Many managers have financial


responsibilities and their decisions will often
be influenced by or have an impact on other
parts of the business.
 The following principles will help avoid
flawed financial decision-making.
 Financial Expertise must be widely
Available
 Consider the impact of financial
decisions
 Avoid weak budgetary control
 Understand the impact of cash flow
 Know where the risk lies

Reduce financial risk positive replies to the


following questions would assist top management
to manage financial risk

 Are the most effective and relevant


performance measures in place monitor and
assess the effectiveness of financial
decisions?
 Have you analyzed key business ratios
recently? How useful are your performance
indicators? What are the main issues? Are
you measuring the right things?
 Is there a positive attitude to budgets and
budgeting?
 Does decision-making focus on the most
profitable products and services, or is it
preoccupied with peripheral issues?
 What are the least profitable parts of the
organizations? How will they improved?
 Are market and customer decisions focused
on improving profitability? Too often,
attention if given to non-financial objectives,
such as increasing market share, without
adequately considering the financial risks
and alternatives.

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