ChatGPT Will Kill Your SEO!

Avoid using ChatGPT for content creation.

UPDATE (February 8, 2023): Google guidelines on AI generated content:
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
You’ve probably already heard about it.
ChatGPT.
An AI language model that responds like a human. I've tried it a lot in the last couples days.
I’ve asked it to give me a Scrapy script in Python that scrapes Wikipedia, and it gave me exactly that. It
even gave me the instruction on how to install Scrapy using ‘pip’. Damn!

Asking ChatGPT to give me a Scrapy script in Python.

It’s an amazing piece of software.
You can even ask ChatGPT to write content on any subject you can think of and of any length.
1000 words
2000 words
5000 words
Pretty nice, right ?
Hold on.
This is all great, but there’s an issue.
What about SEO, will AI generated content rank on Google for SEO.
The answer is No.
AI generated content is considered spam by Google as it goes against Google Webmaster guidelines.
There’s a risk to be demoted on search results if you get caught using generative models for content
creation.
It was also talked about on the SEO office-hours from November 2022.
Google has algorithms to detect bots that scrape content and modifies it.
Google haven’t officially said they can detect GPT or Davinci language models. But nevertheless, they
definitely have the money and the capabilities to do so.
Note that GPT-3, the model on which ChatGPT is based on and Davinci are language models that use a
specific textual structure to generate content.
This study from March 2022 used output from GPT-2 and GPT-3 models to test and detect AI
generated content.
In the paper, they’ve noted that the Gunning-Fog and Flesch Index score can be used to
accurately classify computer generated text by modern generative models like ChatGPT.

Excerpt from ‘Adversarial Robustness of Neural-Statistical Features in Detection of Generative

Transformers’.
This has been demonstrated on earlier papers as well, such as this one on detecting deepfake tweets.
AI detecting AI.
So to stay on the safe side.
Avoid using ChatGPT for content creation.
UPDATE (February 24, 2023): ChatGPT Won’t Kill Your SEO!