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  • Celebrity-Persona Parasocial Interaction Scale: September 2006

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    Ace Charles Pabalan
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    This document is a chapter from a publication that presents a Celebrity-Persona Parasocial Interaction Scale. The chapter discusses a scale to measure how strongly people feel they know and interact with media personalities despite having no actual interaction. It has been cited 60 times and read over 26,000 times since its publication in September 2006. The chapter was authored by William J. Brown and Mihai Bocarnea from Regent University.

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    Celebrity-PersonaParasocialInteractionScaleBocarneaBrown

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    This document is a chapter from a publication that presents a Celebrity-Persona Parasocial Interaction Scale. The chapter discusses a scale to measure how strongly people feel they know and interact with media personalities despite having no actual interaction. It has been cited 60 times and read over 26,000 times since its publication in September 2006. The chapter was authored by William J. Brown and Mihai Bocarnea from Regent University.

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    © All Rights Reserved
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    41 views7 pages

    Celebrity-Persona Parasocial Interaction Scale: September 2006

    Uploaded by

    Ace Charles Pabalan
    This document is a chapter from a publication that presents a Celebrity-Persona Parasocial Interaction Scale. The chapter discusses a scale to measure how strongly people feel they know and interact with media personalities despite having no actual interaction. It has been cited 60 times and read over 26,000 times since its publication in September 2006. The chapter was authored by William J. Brown and Mihai Bocarnea from Regent University.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/309186785

    Celebrity-Persona Parasocial Interaction Scale

    Chapter · September 2006


    DOI: 10.4018/978-1-59140-792-8.ch039

    CITATIONS READS
    60 26,099

    2 authors:

    William J. Brown Mihai Bocarnea


    Regent University Regent University
    58 PUBLICATIONS 2,607 CITATIONS 49 PUBLICATIONS 1,114 CITATIONS

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