TRANSFORM YOUR BUSINESS PERSPECTIVE FROM

LOCAL TO GLOBAL

Executive Programme in Global Business

Management (Batch 02)

12 Months | Blended | ₹2,47,000 + GST

The Rise of Globalisation
The term ‘Globalisation’ describes how trade and technology have made the world
an interconnected and interdependent place with economic and social exchanges
happening between people and nations.
Though global trade has been in existence since the 1st century by way of trade by
sea and over land (for example, The Silk Route), it accelerated in the 18th century
with the development and evolution of transportation and communication
technologies. It boomed in the 20th century when the world got connected over
the Internet and led to global integration of value chains.
Today we are hit by a new wave of globalisation – GLOBALISATION 4.0 – with the
cyber world and digital economy as the new frontiers, further enabled by Artificial
Intelligence. It has become a force to reckon with.

Global Business
Global or International Business is the production and sale of goods and services
between countries. There are THREE ways a company can go global:

Produce goods
domestically and sell
domestically and
internationally

GLOBAL
ORGANISATION

Produce goods in a Produce goods in a

different country and different country but sell
sell domestically and domestically
internationally

Adapted from: online.hbs.edu

Growth in Global Trade
In 2021, all major trading countries saw a revival and rise of exports and imports
to the pre-pandemic levels, with trade growing more strongly in the developing
world than in the developed countries.

Global trade In July 2022,

hits record Global trade Chinese
high of $28.5 rose to a exports India stands
trillion in 2021 record $7.7 amounted to 13th in terms of
trillion in Q1, around $333 exports at
2022 billion. This $496.5 billion
indicated a
18% increase in
exports
compared to
the same
period of the
previous year.

Source: unctad.org, worldpopulationreview.com

Impact Of Globalisation
Offers greater opportunities to tap larger markets

Gives access to capital and technology

Opportunity for more efficient production at lesser cost

Cheaper imports and larger export markets

Gives the country/company a comparative advantage in the

world market

Even if your organisation is 100% local, the global market can still impact your
business through competition from domestic firms expanding into global
markets; competition from international firms entering domestic markets; and a
ripple effect of policy changes in other countries that impacts your local business.
Hence, one needs to gain a global business outlook to navigate this challenging
and ever-changing business world, while capitalising on expansion opportunities.
Demand for International Business Skills
A programme in international business offers you a diverse skill set and
strengthens your core competencies, which can amplify your career
opportunities. The skills one gains and the roles one can take up with a Global
Business Management certification are (but not limited to) the following:

SKILLS ROLES

• Cross-cultural Communication • Global Trade Analyst

• Adaptive Thinking • Conflict Analyst

• Networking Abilities • Global Services Consultant

• Emotional Intelligence • Tax Manager

• Resilience • Arbitrator

• Collaboration • Business Development

Manager
• Interpersonal Influence
• Financial Trader

• Supply Chain Manager

• International Marketing
Manager

Source: pentabell.com

A study of Global Business Management offers an understanding of macroeconomics

and how it impacts the country’s economic health; cross-cultural competency and
etiquettes; a propensity to navigate the opportunities and challenges offered by the
global landscape; and the ability to craft global business strategies. You will gain the
skill set to embark on a borderless career.
Programme Overview
Any country’s economic dynamism is a result of various global forces.
Due to this, professionals who understand the global context of the
business are always in demand. The Global Business Management
Programme develops knowledge and expertise to understand
management issues with a global perspective. The programme will have
a broad multidisciplinary approach that covers management, strategic
decision-making, marketing, and human resource influences on
management, together with a solid understanding of the global trade
environment and the complexities of global business issues. The
modules of the programme will cover the basic principles and how they
relate to global markets.

Programme Highlights

Builds international business Provides insights, techniques

management capabilities and methods to manage a
global business

Develops a well-rounded 3-day campus immersion

skillset to enhance geographical at IIM Indore
and cultural mobility

IIM Indore Executive Education

Alumni status
Learning Outcomes

Understand the importance of the economic, social,

political, cultural, and legal aspects while indulging
in cross- border business

Gain knowledge of the mechanics of import and export,

global alliances, international dimensions of marketing,
finance, accounting, operations, and management

Acquire awareness of the issues and problems

faced by organisations while engaging in
business in an international setup

Learn skills and cross-cultural knowledge that will allow

you to confidently pursue management roles and be
transferable across industries and borders

Develop a global mind-set and a high level of cultural

awareness and cross-cultural communication that
increase effectiveness in international contexts
Programme Curriculum*

Managerial Economics & Business Environment

• Dynamics of demand & supply

• Demand elasticity & pricing
• Company cost structure
• Market structure
• Understanding the local & global business environment

International Market Entry Strategies

• Key tools & techniques of international market analysis

• Effective entry strategies
• Strategic partnerships
• Export Import Procedures

Managing People in Global Organisations

• Principles of HRM
• Organisation behaviour & design
• International human resource management strategy
• Global talent management

Global Strategic Management

• Analysis of external environment

• Competitive strategies
• Mergers & acquisitions, JV, & diversification
• Globalising the business models
• Understanding disruptive Innovations

Global Marketing Management

• Marketing fundamentals
• Marketing strategy
• Consumer behaviour
• Marketing adaptation
• Global product strategies
• Global pricing & distribution strategies
 International Financial Management

• Financial statements analysis

• Cost-benefit analysis
• Capital structure
• International financial markets
• Managing financial risks

Intercultural Communications

• Cross-cultural communication
• Exploring cultural dimensions

International Trade

• Major elements of the international trade management

• Role of governments in international trade & tools at their disposal
• Influential factors in international trade
• Aspects of international trade
• Geopolitical analysis of business opportunities

International Business Law

• Dispute settlement
• Foreign investment
• Contracts & intellectual property protection
• Product liability

International Supply Chain Management

• Supply chain strategy

• Performance and structure of supply chains
• Inventory control
• International freight management
• Distribution network planning
• Material handling & warehousing
• Sourcing & managing suppliers
• Global logistics management

*Courses are subject to change.

Pedagogy
The teaching approach will be highly interactive leveraging technology, and
deploy diverse pedagogical tools and techniques, including lectures, case
discussions, project work, term papers, assignments, etc.

Programme Delivery
• Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform
and delivered in Direct-to-Device (D2D) mode that can be accessed by learners
on their desktop/laptop
• Lectures will be delivered through broadband based technology involving
two-way audio and video communication
• Participants will be provided reading materials for each course
• They can also interact with the concerned faculty through e-mails/chat mode
• A laptop/desktop with a webcam and microphone is a must for attending exams

Duration
12 Months

Number of Sessions
(75 Minutes each):
120

Online Sessions:
108

Number of Hours:
One or two sessions from some of the
150
courses will become part of the on-campus
3-Day Campus Module: orientation module.
12 sessions
*The programme duration may be slightly extended
due to issues like faculty unavailability and gazetted
holidays on the session days.
Class Schedule
The academic sessions will start from 19th of March, 2023. Sessions will be held
every Sunday. The normal timing of the sessions will be as follows:

First session (Sunday) 2:30 p.m. to 3:45 p.m.

Second session (Sunday) 4:00 p.m. to 5:15 p.m.

Third session* (Weekday) 7:00 p.m. to 8:15 p.m.

*Third session will be scheduled on either Wednesday or Friday for timely completion of the
programme.

The time gap between two consecutive sessions is to give the participants a break.
On some days, the classes may extend beyond the mentioned time. In addition to
attending interactive sessions, participants have to undertake online quizzes,
assignments, and examinations.

Campus Immersion
There will be 3 days of campus immersion at IIM Indore.

The on-campus modules are subject to the conditions that prevail at that point of
time. These conditions pertain to the pandemic or other unavoidable reasons. In
case the on-campus module is not confirmed due to the COVID-19 situation, the
same will be included in the total number of online sessions.
 Eligibility Criteria
• Diploma (10+2+3)/Graduates (10+2+3 or equivalent)/Postgraduates
in any discipline recognised by AIU/UGC/AICTE
• Minimum 50% aggregate marks in either diploma or graduation or
post-graduation (or its equivalent)
• Minimum 2 years of work experience* post completion of qualifying
education
*Internships and trainee experiences will not be considered as full-time work experience.

Ideal For
• Junior-level executives keen on learning the
international aspects of business management
and are eager to pursue a career in
companies/businesses that function globally
• Mid-senior level executives who are domain
experts in their respective fields and aspire to
contribute to their organisation’s global
expansion plans, thereby pushing up their own
career arcs

Admission Criteria
Participants will be selected based on their
application and overall profile.

Attendance Criteria
• Participants are expected to attend all sessions of a given course.
• They may take leave on account of emergencies, subject to the approval of the
Programme Coordinator.
• However, a 75% minimum attendance requirement would be considered for
the final grading. For less than 75% attendance, grade cut as per the norms will
be applied.
• If attendance is below 30%, the participant will not be eligible for awarding
the Certificate.

Evaluation
• The performance of participants will be monitored on a continuous evaluation
basis through quizzes, assignments, tests, and examinations.
• Participants are required to score minimum marks/grades as decided by the
institute from time to time, to complete the course.
Certification
• Candidates meeting the requisite attendance requirements and clearing the
comprehensive evaluation will be awarded a ‘Certificate of Completion’ from
IIM Indore.
• If the attendance is below 30%, the participant will not be awarded with the
‘Certificate of Completion’ from IIM Indore.

*Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the
discretion of IIM Indore.
Alumni Status & Benefits

Participants who complete the programme successfully will be eligible for the
Executive Education Alumni status of IIM Indore. They will need to apply separately
along with the necessary fee to register themselves.

Current alumni membership plans are as follows:

• 2-Year Membership: ₹1000 + Applicable Taxes
• Lifetime Membership: ₹10,000 + Applicable Taxes

Benefits available to Alumni include:

• Communication of brochures and newsletters from IIM Indore
• Access to the IIM Indore Campus Library (onsite access only)
• Official email ID of the institute
• Official ID Card
Mere successful completion of the programme, application submission, and
payment of fee does not entitle a participant to be eligible for the Executive
Education Alumni status. IIM Indore reserves the right to confer Executive
Education Alumni status.

IIM Indore reserves the right to modify the above conditions at its discretion at any
time without notice. Only the courts at Indore will have the territorial jurisdiction
to try any disputes arising in respect of the Executive Alumni membership being
granted.
Programme Directors

Dr. Prashant Salwan

Professor – Strategy & International Business
Indian Institute of Management Indore

Dr. Salwan is an alumnus of the London School of Economics and Political Science,
UK, and a British Chevening Scholar and a Fulbright Scholar. He has sixteen years
of academic and eight years of industry experience. He holds a Ph.D. (Technology
Management and Strategy) and two post-graduate degrees in Management and
International Trade. He has also undergone training in leadership for higher
education institutes at the University of Illinois Urbana-Champaign.

Dr. Salwan has provided customised training and consulting to the Government of
India, State Governments, international institutions like the World Bank, Indian
and foreign multinationals like RIL, LG, Thomas Cook, Panasonic, Suzuki, SBI, etc.
He was the lead researcher for the Indian Competitiveness Project, Government
of India. He is a World Bank consultant and was the lead consultant for the
Autonomy and Strategic Planning project. He is also a consultant for UNDP,
MHRD, MP Government.

Dr. Salwan has around seventy-five research publications in national and

international research journals, 48 case studies and has co-authored four
textbooks in the area of international business. He also writes for newspapers like
Business Standard, Times of India, DNA Money, etc.
Programme Fee

Particulars Amount (`)*

Registration Fee 10,000

Total Fee (exclusive of GST) 2,47,000

Note:
• *GST will be additional as applicable.
• Participant, at the time of application, pays ₹10,000 + GST which includes ₹2,500
towards Application Fee and ₹3,100 towards Programme Fee & Bank Charges of
₹4,400.
• In case of participants paying fees via NEFT, RTGS, IMPS, Cheque, or DD, they will
get a waiver of 1.5% (maximum ₹4,400) on the overall fees of ₹2,95,860. Only
applicable if all payments are made through the same mode.
• In case a participant’s profile is rejected by IIM Indore, ₹7,500 (Bank Charges
₹4,400 only for applicable cases) is refunded to candidate and ₹2,500 of the
application fee is non-refundable.
• All Fees are payable directly to Times Edutech and Events Limited (TEEL).
Instalment Schedule

Instalment Date Amount (`)*

At the time of application 10,000

I
At the time of admission 60,500

II 10th June, 2023 60,500

III 10th September, 2023 60,500

IV 10th December, 2023 59,900

*Taxes will be additional as applicable

Programme Timelines

Application Closure Date 6th February, 2023

Programme Start Date 19th March, 2023

Programme End Date March 2024

APPLY NOW
 Indian Institute of Management Indore

The Indian Institute of Management Indore (IIM Indore), established in 1996,

has been a leader in the field of management education, interfacing with the
government and industry – both, private sector and public sector. It is promoted
and nurtured by the Ministry of Education, Government of India and is an institute
of national importance under the Indian Institutes of Management Act 2017.

IIM Indore offers interdisciplinary learning and research in its academic

programmes by providing exposure to a format that integrates data, information,
tools and techniques, perspectives, and concepts from various basic disciplines
aimed at advancing fundamental understanding to solve real-life problems.

National & International Rankings

6th 94th 25th

NIRF Rank Financial Times QS Global MBA
2021 Rank (2021) Rank, Asia (2022)
 Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore - 453556, Madhya Pradesh, India

+91-731-2439666
FAX: +91-731-2439800

Please note that IIM Indore reserves the right to change the programme design, format,
number of sessions, certificate format, terms in the programme or can incorporate any
such change deemed necessary by the institute without prior intimation.