Individual project guidelines for Managerial Economics

1. Find the market structure of the industry based on

a. No. of buyers and sellers
b. Product (differentiated or identical)
c. Give examples of prominent firms in the industry along with
their market share
2. Demand curve faced by the producers (producer’s behaviour)
3. Factors determined the demand from the consumers
(consumer’s behaviour)
4. Industry Rivalry:
a. Numerous companies operate in the business segments.
b. Product / service differential
c. Price leadership if any
d. Switching cost for customers from competition
5. Threat of Substitutes and risk of new entrants
6. Bargaining Power of Buyers
7. Bargaining Power of Suppliers
8. Market failure and Government intervention (if any)

Sources of information:
https://www.investindia.gov.in/sectors
https://www.ibef.org/

Instructions for the Submission

1. The report should be submitted either in Word doc or PDF.
2. The font style is Times New Roman and the font size is 12 with a
line spacing of 1.5.
3. Add your name and roll number in the header.
4. The number of pages should not exceed 5.