ASSIGNMENT NO 1

Prepared By: Adeeem Shehzad

Course Title : Industrial Marketing
Program : BBIT
Course code : MKTG 480
Semester : 7th
Submitted to: Sir Usama Majeed
PRODUCT ( DENIM MEN JEANS )
Objective:
The optimal market entry strategy for the new entrant. One interesting finding is that, when its product
quality is significantly lower than that of the incumbent, the new entrant should adopt an instant-release
strategy, We also find that instant-release and late-release are essentially low-quality-low-price and high-
quality-high-price strategies, respectively.

1: Market Research
Market selection :

DENIM jeans have been being adopted as a daily fashion item and valuable commodity for the younger
generations. Almost every teen, teen and college-age individual owns and wears jeans on a regular BASIS.

When it comes to selecting the best denim jeans in the USA there are several factors to consider. These factors
include brand reputation style cuts quality pricing and sustainability.

In USA there is political stability and their economic growth is well known in the world

They are ready to adopt new product .

GAPS in the market .

Sustainable and eco friendly :

the increased focus on

Environmental sustainability there is is a rising demand for jeans .

We can offer organic and low impact dyes in the market.

Inclusive sizing:

Many consumers are seeking jeans that carter to a wide range of body sizes and shapes.

2:Competitive Analysis:
In USA there are many popular and potential competitors that offer great options in the USA market.

e.g levi,s Wrangle AG jeans

these brands are offering different type of denim jeans which are in trend.

AG JEANS .

They offer high quality jeans with focus on fit and comfort
Wrangle :

They are known for their rugged and durable jeans .

Differentiation strategy:

Differentiation is an important factor for the success of a business in achieving competitive

advantage.

The company should provide an outlet to install product displays in different city of USA and
create an official website.

(USPs):

Customization opportunities

Timeless style

Comfort

Versatility

Durability

3: Regulatory requirements :
Compliance assessment :

There are are several areas that may be assessed during a compliance assessment in the USA including:

Regulatory compliance :

Internal policies and procedures :

Risk management

Record keeping and documentation:

Custom and tariff:

In the USA custom and tariff plays a significant role in the import and pricing of denim jeans. The amount of
duty imposed on denim jeans depends on the declared value which includes the cost of the jeans themselves
transportation charges and insurance.

Import and trade regulation are subject to change so it,s advisable to consult with a custom broker or trade expert
to ensure compliance with current customs and tariff requirements when importing IN THE USA.

4: Cultural Adaptation :
Cultural awareness: Conduct a local survey to know the cultural value of the USA they are very much in the
denim . company should lay stress on the sensitivity of the cultural values.

Localization:

Localization in the USA . here are a few points to understand about localization in the USA

Language: when localization content its important to ensure that its accurately translated and culturally
appropriate for the targeted audience.

Timezone consideration

Legal compliance .