Professional Documents
Culture Documents
NutriBite Delight
NutriBite Delight
COURSE REQUIREMENT
(BUSINESS PROPOSAL)
Heide Collamar
Subject Teacher
2023-2024
CHAPTER I
EXECUTIVE SUMMARY
Business Name: NutriBite Delight
THE PROBLEM: Modern lifestyles often prioritize convenience over nutrition, leading to
unhealthy eating habits and their associated health consequences. Busy schedules and
limited access to nutritious options leave consumers, particularly children and young
adults, vulnerable to unhealthy snack choices.
THE SOLUTION: Veggie Nuggets offer a convenient, portable, and delicious solution.
Made with locally sourced squash varieties, our nuggets are packed with vitamins,
minerals, and fiber, all while delivering a satisfyingly crispy texture and naturally sweet
flavor. They are:
Delicious and satisfying: Naturally sweet and crispy, appealing to a wide range of
palates.
Affordable and accessible: Utilizing locally sourced ingredients to keep costs low
and reach a broader audience.
1. Area Covered
2. Consumer/ Customer
Our expected consumer or customers of our Veggie Nugget product are all
students, faculty and people residing around University of Eastern Philippines Main.
After this, our product will be more familiar to other barangays and municipalities.
3. Characteristics
Busy professionals and students seeking quick and healthy energy boosts.
Parents looking for nutritious and fun snacks for their children.
Individuals with dietary restrictions who require gluten-free and vegan options.
STRENGTHS:
Unique product: Nuggets, being the first squash-based nuggets, offer a niche product
with differentiated health benefits and taste profile.
Social impact: Commitment to community programs fosters brand loyalty and positive
corporate image.
Student-led enterprise: Potential for attracting media attention and building a relatable
brand story.
WEAKNESSES:
Limited product line: Initially reliant on single product, potentially hindering market reach.
Brand awareness: As a new entrant, NutriBite Delight faces challenges in competing
against established brands.
Production capacity: Scaling up production to meet potential demand could pose initial
challenges.
OPPORTUNITIES:
Growing healthy snack market: Increasing consumer demand for healthy and
convenient snack options creates a favorable market environment.
Innovation potential: Diversifying product line with new squash-based snack offerings
can expand market reach.
Online marketing: Leveraging social media and digital platforms can effectively reach
target audience cost-effectively.
THREATS:
Established competition: Existing snack brands may adopt similar healthy ingredients or
launch copycat products.
Fluctuations in agricultural prices: Reliance on locally sourced ingredients might expose
NutriBite Delights to price volatility.
Rising production costs: Increasing costs of raw materials, packaging, or labor could
affect profit margins.
Shifting consumer preferences: Changes in snacking trends or health fads could impact
demand for Veggie Nuggets.
GROWTH STRATEGY:
Product Expansion: Develop new Veggie Nugget flavors and variations to cater to
diverse preferences.
Marketing & Branding: Utilize social media, influencer partnerships, and targeted
advertising to reach our target audience.
Community Impact: Partner with local farmers and nutrition education programs to
give back to the community.
FINANCIAL PROJECTIONS: We project strong sales growth in the first year, reaching
P36,000.00 monthly and achieving profitability within February 14 – March 14, 2024.
We have a comprehensive financial plan in place to secure funding and manage growth
effectively.
MANAGEMENT TEAM: Our team of passionate nursing students brings expertise in
health, nutrition, and business development. We are committed to building a successful
and impactful enterprise that makes a positive difference in the world.
NutrBite Mission:
NutriBite Delight is more than just a business; it's a movement. We aim to:
Promote healthy eating: We believe that healthy eating should be delicious and
enjoyable. Veggie Nuggets offer a fun and convenient way to make healthy choices
without sacrificing taste.
Empower local communities: We source our ingredients from local farmers, supporting
sustainable agricultural practices and contributing to the economic development of our
community.
NutriBite Vision:
Our journey began with a simple observation: many Filipinos, particularly children,
lack access to readily available and affordable sources of essential vitamins and
minerals. We recognized the potential of squash, a readily available and locally sourced
vegetable, to address this nutritional gap. With our nursing background and culinary
creativity, we embarked on a mission to transform this humble vegetable into a
delightful and convenient snack that packs a powerful nutritional punch.
Beyond deliciousness Veggie Nuggets are more than just a tasty snack. They
are a healthy answer to the challenges of modern living. Our busy lives often leave us
scrambling for convenient food options that may not always prioritize nutrition. Veggie
Nuggets offer a solution: a quick, portable, and delicious snack that packs a powerful
nutritional power.
Naturally nutritious: Packed with vitamins A, C, and K, along with dietary fiber and
essential minerals, the Veggie Nugget is a powerhouse of health benefits.
Low in calories and fat: A healthier alternative to traditional fried snacks, Veggie
Nuggets are ideal for weight management and mindful eating.
Vegan and gluten-free: Catering to diverse dietary needs, our nuggets are perfect for
everyone to enjoy, regardless of allergies or preferences.
Versatility redefined: Enjoy Veggie Nuggets on their own as a convenient snack, or get
creative! Add them to salads, soups, or stir-fries for a flavor and nutrition boost.
Deliciously different: We believe healthy shouldn't mean bland. We've carefully crafted
different flavors to tantalize your taste buds, from savory classics to surprising sweet
treats.
CHAPTER III
MARKET ANALYSIS AND COMPETITION
After analyzing the market and researching the demand for our Veggie Nuggets,
we have determined that this is the best time to penetrate the market because of
emerging trends and increasing consumer interest, as supported by our research.
MARKET SIZE
DEMOGRAPHIC
Gender Female/Male
Age 10-21 years old above
Income High/Low Income
Education Primary to Secondary Schooling
Marital Status Married or Unmarried and divorced
PSYCHOGRAPHIC
Social Status Higher/lower Social Status
Beliefs Health Consciousness
Environmental Sustainability
Ethical Treatment of Animals
Dietary Preferences
Taste and texture satisfaction
Cultural and religious Consideration
Values
Interests Vegetarian or Vegan Lifestyle
Costumer focusing on healthy foods
People often look that closely resemble the taste of a
traditional diet
Taste and Convenience
We determined there is enough demand for our Veggie Nugget (squash nugget)
or our business named Nutribite Delight, within this particular segment due to its good
location where specifically near at college campuses, the students are increasingly
adopting plant based diets, making college campuses promising location with a
younger health conscious demographic, and it is corporate events of office parks where
professionals and students seek convenient and healthy lunch options.
Currently, our biggest competitors are beyond Meat which offers a variety
products, including plant based nuggets, catering to a broad audience and those Foods
where initially recognized for its plant based burger, What separates us from the
competition are our unique features, such as we have a unique and high quality and
healthy ingredients to set our veggie nuggets apart which include the innovative plant-
based proteins, uncommon vegetables, or special seasoning blends that create s
distinct flavor profile and also as well it highlights the specific health benefits, such as
low saturated fat, high protein content or the inclusion of superfoods and we also offer
customization, allowing customer to choose from various coatings, dips, or spice levels.
In comparison to what's offered on the market, our prices are lower than those 2
competitors which we have an average price level which is a reduction compared to our
competition.
Additionally, most of our new customers will find us by diversifying our marketing
channels and creating a cohesive strategy across online and offline platforms, can
effectively reach and attract customers to your veggie nuggets business. Regularly
analyze the performance of each channel and adjust your strategy based on customer
feedback and market trends.
Our key offerings include the Tasting Events and Sample which we’re going to
organize tasting events at local markets, grocery stores, or events to allow potential
customers to sample your veggie nuggets. This hands-on experience can lead to
increased interest and sales. Emphasizing the health benefits of your veggie nuggets,
highlighting attributes such as low saturated fat, high protein content, and the use of
wholesome, natural ingredients. We have a Customization Options which allows
customers to customize their veggie nuggets, choosing from different coatings,
seasonings, or dipping sauces. Providing a personalized experience can enhance
customer satisfaction. And by highlight the use of sustainably sourced and ethically
produced ingredients in your veggie nuggets. This appeals to environmentally
conscious consumers. Also, by Offering informational content on your website or
packaging about the nutritional benefits of veggie nuggets, plant-based diets, and the
positive environmental impact of choosing plant-based alternatives.
Our physical business location will be in the Business Arcade of the University
because we believe it is much easier to notice our product by the customer as it is the
place where lots of students stopped by to eat lunch or have relax time after school
hours. With that, we are planning to rent a booth installing new lighting, replacing
materials, and renovating the design. The project will begin in February 2024 and
complete one week before Valentines. The new booth will be ready for adoption and
open online one week before the event.
BILLS OF MATERIALS
DESCRIPTION PRICE
Plywood 300
Nails 50
Gas 200
PRODUCTION WORKFLOW
Ingredient Preparation:
Gather and measure ingredients like squash and seasonings.
Wash, chop, and process vegetables as needed.
Mixing:
Combine vegetables and seasonings in proper proportions.
Use mixing equipment to create a homogeneous mixture.
Forming:
Shape the mixture into nugget-sized portions using molds.
Ensure uniformity in size and shape for consistent cooking.
Coating:
Apply a coating such as breadcrumbs, flour, and cornstarch for texture and flavor.
Use a conveyor system or dipping process for even coverage.
Baking or Frying:
Cook nuggets in a fryer according to specified time and temperature.
Ensure thorough cooking to meet food safety standards.
Cooling:
Allow the nuggets to cool to an appropriate temperature.
This step helps in packaging and extends shelf life.
Quality Control:
Conduct quality checks for texture, taste, and appearance.
Remove any defective nuggets from the production line.
Packaging:
Package the nuggets in suitable materials with proper labeling.
Consider environmentally friendly packaging like paper bag.
Documentation:
Keep detailed records of ingredients, production steps, and quality control
measures.
This documentation aids in traceability and quality assurance.
Cleaning:
Regularly clean and sanitize equipment and production areas.
Ensure compliance with hygiene standards.
Continuous Improvement:
Gather feedback from consumers and production staff.
Use feedback to improve the recipe, process, or packaging.
TRAINING DESCRIPTION
Vegetable nuggets will be the subject of several topics in employee training, such
as product knowledge, preparation techniques, and customer interaction. Participants
will learn about the nutritional advantages, preparation methods, and allergen
information associated with vegetarian nuggets. Promoting these plant-based
substitutes, raising customer satisfaction, and considering a range of dietary
preferences will all be highlighted in the training. Furthermore, staff members will
receive training on the value of communicating clearly regarding veggie nuggets in
order to guarantee a flawless dining experience for every patron.
CHAPTER VI
DEVELOPMENT PLAN
The development of our offering will occur over the course of the month of
February and end on the second week of March. We will launch our marketing strategy
a week before Valentine’s Day for we believe it will give ample time to attract customer
before on the exact day of opening of our business which is on the 14th day of February.
We will utilize the social media marketing strategy and the taste test sample in order to
catch the palate of people, with this it will be a big help to know what is the type of food
that people wanted. We anticipate monthly costs and expenses to be 24,000 because
after thorough computation of ingredients used and packaging it will result to that value
of monthly expenses. On the other hand, we have anticipated monthly revenue of 36,
000.
Organizational Structure
Gabing, Alfie.
ASSISTANT MANAGER
Forteza, Alyana
CASHIER
Anonymous.
Anonymous
STAFF. Anonymous COOKER
COURIER/DELIVERY AGENT
Anonymous
STAFF. Anonymous
COURIER/DELIVERY AGENT
With the money sourced, we plan to invest in UEP Business Arcade over the
course of February-March. It is a one-month period as we must see to it if people will be
going to like it, in order for us to decide to extend it into year-round. With that, here is
our short-term and long-term goal in our business.
CHAPTER VII
FINANCIAL STATEMENTS
This section discusses the financial aspects of the business. To determine
whether the future industry will remain profitable through the existence of competitors
and unfavorable economic condition, the group decided to project a four-week financial
statement.
This section includes the source of funds, start-up cost report, sales forecasts,
projected income statement, cash flow statement, and balance sheet.
a. Source of funds
Source Amount
Personal Savings
Student 1 P1,500.00
Student 2 P1,500.00
Student 3 P1,500.00
Student 4 P1,500.00
The table outlines the source of funds for the business venture, specifically
highlighting the contribution of personal savings from the business owners. Each
student is contributing P1,500.00, resulting in a total initial financing of P6,000.00. The
equal contribution from each student suggests a fair and balanced financial commitment
from all business owners.
Packaging P300.00
Utility P200.00
The table above provides a detailed breakdown of the expenses associated with
launching and establishing the business. It offers insights into the planned allocation of
funds across various categories, emphasizing the financial considerations and priorities
as the business begins its operations.
c. Sales Forecasts
Daily production: 300 pieces of veggie nuggets
Selling price: P6.00 each
Number of operating days: 5 days (During weekdays)
Week Sales
1 P9,000.00
2 P9,000.00
3 P9,000.00
4 P9,000.00
Packaging P300.00
The Cost of Goods Sold represents the direct costs associated with producing
the goods or services that a business sells. In the table provided, the COGS is
calculated based on specific expense categories related to the production of veggie
nuggets.
Utility P200.00
The cash flow statement provides insights into the business's financial activities,
starting with a net income of P4,780.00 from operating activities. In the investing
activities section, cash outflows of P2,820.00 are incurred through the purchase of
kitchen equipment, initial ingredients, and packaging. The financing activities show an
initial funding of P6,000.00, resulting in a positive ending cash balance of P7,960.00.
This suggests that, despite investing in essential assets, the business remains
adequately funded, demonstrating a well financial position after the initial four-week
period.
f. Balance Sheet
Assets
Cash P7,960.00
Packaging P300.00
Liabilities 0
Equity
This balance sheet provides a snapshot of the business's financial position at the
end of the specified period. It includes current assets (cash and inventory), fixed assets
(kitchen equipment), and owner's equity (initial funding and retained earnings). The
balance sheet reflects that the business is in a positive equity position, indicating that
the total assets are funded by the owner's equity without any liabilities. The balance
sheet's equality between assets and liabilities plus equity signifies a balanced financial
structure, indicating that the business is adequately funded through the students'
contributions and net income and is in a positive equity position after the initial four-
week period.