SWOT ANALYSES FOR Sweet home decoration LGV
Strenghts
-the location of the company is central, where
there is market
-correctly trained staff
-quality products at good prices from the
customer’s perspective
-quick services
-products made to order for the customer
-focused marketing strategies with clear goals
-attractive store design
-clearly differentiated products
-local market knowledge
Oportunities
- grow customer loyalty through good offers
-build marketing awarness through the marketing
strategies
-improve the customer experience
-opening more stores throughout the country
Weaknesses
-one location in the country
-insufficient funding
-limited product range
-weak brand equity
-no app that might make the buying process more
friendlier and encourage consumerism
Threats
- strong existing competitors
-decreasing purchasing power
-increasing raw material costs for suppliers
-transport blockages in the context of the
pandemic
- the process of purchasing raw materials within
Europe to UK market became increasingly
difficult due to Brexit