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  • WRIT Assignment 2

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    This document provides the details for Assignment #2, which asks students to write an unsolicited internal proposal to the Head of Marketing at a company. Students are to invent a company and app idea, research the benefits and costs of developing an app, and create a preliminary app plan. The proposal must be in an email format, include an original visual, and cite any outside sources used. It should be addressed to the Head of Marketing and cannot exceed 1200 words. The primary goals are to persuade the Head of Marketing that the company needs an app and to demonstrate some design features or functionality of the proposed app.

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    This document provides the details for Assignment #2, which asks students to write an unsolicited internal proposal to the Head of Marketing at a company. Students are to invent a company and app idea, research the benefits and costs of developing an app, and create a preliminary app plan. The proposal must be in an email format, include an original visual, and cite any outside sources used. It should be addressed to the Head of Marketing and cannot exceed 1200 words. The primary goals are to persuade the Head of Marketing that the company needs an app and to demonstrate some design features or functionality of the proposed app.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    58 views1 page

    WRIT Assignment 2

    Uploaded by

    wendymjw429
    This document provides the details for Assignment #2, which asks students to write an unsolicited internal proposal to the Head of Marketing at a company. Students are to invent a company and app idea, research the benefits and costs of developing an app, and create a preliminary app plan. The proposal must be in an email format, include an original visual, and cite any outside sources used. It should be addressed to the Head of Marketing and cannot exceed 1200 words. The primary goals are to persuade the Head of Marketing that the company needs an app and to demonstrate some design features or functionality of the proposed app.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Writing 2111F/G

    Assignment #2
    Assignment Value: 25%
    Due: 11:55pm, Sunday, Week 9

    Unsolicited Internal Proposal: Persuasive Message with Visual

    Background
    You are a recent hire in the marketing department of a mid-sized company. You believe your
    company should have an app, and your immediate boss thinks the idea has enough merit to
    prepare a proposal for Belinda O’Leary, your Head of Marketing, whom you have not met but
    who is now expecting your unsolicited internal proposal. This assignment is Rentz, Lentz, and
    Campagna, “Problem-Solving Case” #43, p. 362.

    Assignment
    Invent a company name and what your company sells. Research the benefits and costs of a
    company app. Devise a preliminary plan for the app. Prepare the proposal, which you will send
    to your Head of Marketing. Include a visual (generated by you) that either demonstrates why
    the company needs an app or shows some design or operative features of the app.

    Resources
    Rentz, Lentz, and Campagna, especially Chapters 2 (emails), 4 (visuals), 6 (positive
    relationships), and 10 (persuasive messages and proposals); lecture notes up to and including
    Unit 9

    Primary Audience for Assignment #2


    Belinda O’Leary, Head of Marketing

    Assignment Format
    Email proposal (with embedded visual) addressed to the Head of Marketing at <your
    company>. An unsolicited internal proposal in email format appears on p. 337 of your textbook.
    Remember, though, that the situation here is more formal both in terms of audience and
    research. Cite the sources you use, and include a “Works Cited” at the end of the document.
    Submit as MSWord document (no PDFs).

    Important Note
    In order for this message to be credible and persuasive, you will have to use outside sources.
    Whenever you use any material that is not from the course, you must cite it properly. On the
    proper citation of sources, see Rentz, Lentz, and Campagna, Reference Chapter B. MLA style is
    recommended; for MLA style, see also the sample essay in Appendix B of The Canadian Writer's
    Handbook: Second Essentials Edition.

    Word Count: up to 1200 words

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