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Formats Successful editorial design begins with understanding and selecting the most appropriate format (or formats) for publishing your content. Before the twenty-first century, most periodicals existed in a single medium—content was either printed or published digitally on a blog, as a PDF, or in an email newsletter. Today, it’s just as likely for a publication's material to appear simultaneously in print, on a smartphone, on a tablet, and on a website sized for a desktop monitor. The type of content, publication frequency, and expectations of readers all greatly influence what, where, and how we publish. Just as there isn’t simply one way to print, screens are not one size fits all. While technically infinite in variety, print formats communicate an array of content and often respond to the limitations of printing, distribution, and display. And while screens may become more standardized, differences in physical size, ratio, and screen resolution (pixels per inch) present dozens of possible impressions. From the earliest to the latest innovations in publishing, here are some of the more popular types and formats for distributing editorial information. aE Broadsheet Berliner/Midi 295 « 285 in. 749x597 mm) 124 +185 in. IS « 470 mm) The first broadsheet newspaper, Couranteuyt alien The Berliner format i narrower and shorter than the Duytslend, Sc, was published in Amsterdam in 1618 rie broadsheet but shorter and slightly wide than the to this news was usualy relayed in quarto size similar to tabled format. tis more popular in Europe and Asia todays magazines, and the broadsheet format was used than in North America Le Monde, EIPas, and The for ofcial government notices. The broadsheet retained Gurion ate all printed atthe Berliner sie. its importance and gained popularity after 1772 British newspaper rx that was levies by the page. is now the ‘most popular format for dseminating printed news. Tabloid/Compact 169 T1in, 30» 280 mm) Long favoredby alternative and sensational newspapers, the tabloid adopted its name from pharmaceutical Innovation tha compressed messy powders into Tablet form. "Compact" generally refers to a broacsheet-quaity newspaper printed ina tabloid sie. Many magazines such aseatly Interview and Rolling Stone have published in a tabloid frm. Fashion and luxury magazines such 35 V benefit ram the maximized effec ofthe oversized glossy Journal 69 in C52» 229 mm) Usually 2 dear marker of trary journal orscientific publication, th journalize lend elf to easy readability for tex-heavy conten. Quarterls so tend toward the male journal format, differentiating themselves fm monthly and weekly periodical Magazine 838 «10.8 in (21S = 276 mm) Many large-

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