Formats
Successful editorial design begins with understanding and
selecting the most appropriate format (or formats) for publishing
your content. Before the twenty-first century, most periodicals
existed in a single medium—content was either printed or
published digitally on a blog, as a PDF, or in an email newsletter.
Today, it’s just as likely for a publication's material to appear
simultaneously in print, on a smartphone, on a tablet, and on
a website sized for a desktop monitor. The type of content,
publication frequency, and expectations of readers all greatly
influence what, where, and how we publish. Just as there
isn’t simply one way to print, screens are not one size fits all.
While technically infinite in variety, print formats communicate
an array of content and often respond to the limitations of
printing, distribution, and display. And while screens may
become more standardized, differences in physical size, ratio,
and screen resolution (pixels per inch) present dozens of
possible impressions.
From the earliest to the latest innovations in publishing, here
are some of the more popular types and formats for distributing
editorial information.aE
Broadsheet Berliner/Midi
295 « 285 in. 749x597 mm) 124 +185 in. IS « 470 mm)
The first broadsheet newspaper, Couranteuyt alien The Berliner format i narrower and shorter than the
Duytslend, Sc, was published in Amsterdam in 1618 rie broadsheet but shorter and slightly wide than the
to this news was usualy relayed in quarto size similar to tabled format. tis more popular in Europe and Asia
todays magazines, and the broadsheet format was used than in North America Le Monde, EIPas, and The
for ofcial government notices. The broadsheet retained Gurion ate all printed atthe Berliner sie.
its importance and gained popularity after 1772 British
newspaper rx that was levies by the page. is now the
‘most popular format for dseminating printed news.Tabloid/Compact
169 T1in, 30» 280 mm)
Long favoredby alternative and sensational newspapers,
the tabloid adopted its name from pharmaceutical
Innovation tha compressed messy powders into Tablet
form. "Compact" generally refers to a broacsheet-quaity
newspaper printed ina tabloid sie. Many magazines such
aseatly Interview and Rolling Stone have published in a
tabloid frm. Fashion and luxury magazines such 35 V
benefit ram the maximized effec ofthe oversized glossy
Journal
69 in C52» 229 mm)
Usually 2 dear marker of trary journal orscientific
publication, th journalize lend elf to easy readability
for tex-heavy conten. Quarterls so tend toward the
male journal format, differentiating themselves fm
monthly and weekly periodical
Magazine
838 «10.8 in (21S = 276 mm)
Many large-