Post Graduate Executive Program

in Hospital Management
Why Hospital Management
The Indian healthcare system is a diverse and complex
network of public and private sector that provides a range
of medical service to India’s 1.4 billion inhabitants. Despite
undergoing significant changes over the years, the system
continues to face multiple challenges. These challenges
includes inadequate infrastructure, shortage of healthcare
professional, increasing customer expectations, rising cost
of treatment, changing patient demographics, limited
health insurance coverage and the change in regulatory
environment. The Indian healthcare system is also
witnessing multiple healthcare innovations ranging from
low cost medical devices to innovative healthcare delivery
models. The country’s healthcare regulatory system is
evolving to ensure patient safety, promote high quality
care and control costs. India has emerged as a leading
destination for medical tourism due to the relatively low
cost of medical procedure, availability of skilled doctors
and innovative technology. Despite these challenges, the
continued investment in healthcare and innovation
provides reason to be optimistic about the future of
healthcare in India.
Alongside Healthcare, systems are becoming increasingly
complex, with a multitude of stakeholders, regulations, and
interdependencies. These complexities are leading to all
time high demand for healthcare professionals both in
India and abroad. Hospital management professionals
play a vital role in driving the efficient and effective
management of healthcare organizations. Their skills,
knowledge, and leadership contribute to the delivery of
high-quality patient care, operational excellence, financial
sustainability, and innovation in the healthcare industry,
making them indispensable in India and the global
healthcare landscape.
By joining the PG Executive Program in Hospital
Management program offered by IIM Kashipur and Max
Healthcare Institute Limited, you gain access to a
comprehensive, industry-oriented curriculum, renowned
faculty including but not limited to leading academicians
by IIM Kashipur and Senior Leadership (CXOs) from Max
Healthcare. This Unique course offers you unparalleled
practical learning opportunities, networking avenues, and
a prestigious certification. This program equips you with
the necessary knowledge and skills to excel in hospital
management, making it a significant stepping stone for
your career growth in the healthcare industry.

Who Should Attend:

Healthcare
professionals aiming to
advance their careers in
hospital management.
An individual who wants to
embark on the journey of
being an entrepreneur in
the healthcare ecosystem.
Graduates with a
background in healthcare,
medicine, nursing,
pharmacy, or related fields
seeking specialized
knowledge and skills in
hospital administration.
Professionals from
non-healthcare
backgrounds interested
in transitioning to the
healthcare industry and
acquiring managerial
expertise.

Don’t miss this opportunity to gain a competitive edge in the thriving healthcare sector. Enrol in the Post Graduate Executive
Program in Hospital Management program offered by IIM Kashipur and Max Healthcare Institute Limited to unlock your potential
and make a meaningful impact in the healthcare industry.

9 Months Live Online In Campus Hospital IIM Kashipur

Sessions Immersion Contact Hours Executive Alumni
Status
About Max Healthcare
Max Healthcare is one of India’s leading healthcare
providers. We own and operate 17 healthcare facilities
(3550+ beds) across Delhi NCR, Haryana, Punjab,
Uttarakhand and Maharashtra. We also operate a
homecare business and a pathology business under brand
names Max@Home and Max Lab respectively. Max@Home
provides health and wellness services at home, while Max
Lab offers diagnostic services outside the hospital
network.
We are dedicated in delivering exceptional patient care,
placing the well-being and satisfaction of patients at the
forefront. The team of experienced doctors, nurses, and
support staff work together to create a nurturing and
compassionate environment for our patients.
Equipped with state-of-the-art infrastructure and
cutting-edge medical technology, our hospitals are
designed to provide a comfortable and safe environment
for patients, offering modern amenities and facilities.
Max Healthcare adheres to international standards of
quality and safety. 14 of our hospitals are accredited by
National Accreditation Board for Hospitals (NABH) and 3 of
our hospitals are Joint Commission International (JCI)
accredited. These accreditations affirm our commitment to
maintaining the highest standards of medical practice and
service delivery.

17 3,550+ 4,800+ Trusted by millions of patients from over

Facilities Bed Capacity Clinicians
550 &
180
cities in India countries across
the world

03 02 10 14 07
Hospitals JCI Hospitals AACI Labs NABL NABH Accredited Blood Banks
Accredited Accredited Accredited Hospitals NABH Accredited
About IIM Kashipur
The Indian Institute of Management Kashipur is a
second-generation IIM set up by the Government of India
in 2011. It aspires to achieve excellence in management
education by using innovative teaching methods,
promoting high-quality research, and practicing
sustainable leadership. Celebrating ten years of serving
the education and management sector, IIM Kashipur is
committed to its four core values: collegiality,
transparency, green consciousness, and proactive
engagement with all stakeholders. The institute believes
that as an institution of national importance, it has a larger
role to play in the field of management education and
social transformation. Our strategic goals include the
improvement of the academic ecosystem; synergy
between educational theory, practice, and research;
promotion of innovation, entrepreneurship, and public
service; empowerment of local stakeholders; upliftment of
economically challenged sections of the society; and
gender diversity.
IIM Kashipur boasts a distinguished faculty who excel in
teaching, research, and industry engagement. The faculty
members bring a wealth of knowledge and expertise
across various domains of management. They actively
contribute to research through publications in renowned
national and international journals. With a focus on
practical applicability, the faculty ensures that students
receive a well-rounded education that combines
theoretical concepts with real-world insights.
The institute is bestowed with the stunning beauty of
nature, lending a wholesome experience to academic
rigor. The 200-acre campus, situated just 25 km away from
Jim Corbett National Park, spreads loudness and cheers in
the serene town of Kashipur, nested in the lap of the
Himalayas. The institute is also situated in one of the
densest industrialized districts with more than 180
ventures that have set up their plants in and around the
region. This strategic geographical positioning provides a
vantage point for IIM Kashipur when it comes to ‘Learning
by Doing’ through regular industry interaction and live
projects.
The institute fosters academic excellence in the
following Programs:
• Master of Business Administration (MBA)
• Master of Business Administration in Analytics (MBA
Analytics)
• Executive Master of Business Administration (EMBA)
• Executive Master of Business Administration –
Analytics (EMBAA)
• Fellow Program in Management (FPM – equivalent to
Ph.D.)
• Management Development Programs (MDPs)
• Executive Development Programs - Online Certificate
Programs
• One-year Executive/Post Graduate Certificate
Programs
Post Graduate Executive Program
in Hospital Management
Post Graduate Executive Program in Hospital Management offered by IIM Kashipur and Max Healthcare Institute Limited. This
comprehensive program is designed to equip aspiring healthcare professionals with the knowledge, skills, and managerial
expertise required to excel in the dynamic and challenging field of hospital management. Through a blend of theoretical
concepts, practical case studies, and industry exposure, you will gain a deep understanding of the healthcare industry and
develop the competencies necessary for effective leadership and management roles within hospitals and healthcare
organizations.

Program Highlights:
Industry-Relevant Curriculum
The program is designed in collaboration with industry experts from IIM Kashipur and Max Healthcare
Institute Limited, ensuring that the curriculum reflects the latest trends and practices in hospital management.

Distinguished Faculty
Learn from experienced faculty members who are renowned experts in the field of healthcare management,
combining academic excellence with practical insights.

Comprehensive Skill Development

Enhance your managerial and leadership skills through a range of courses covering areas such as healthcare
operations management, healthcare quality and patient safety, healthcare finance, healthcare marketing,
strategic management, and more.

Case-Based Learning
Analyze real-world case studies that simulate complex managerial situations, enabling you to apply
theoretical concepts to practical challenges faced in healthcare organizations.

Industry Immersion
Benefit from guest lectures, workshops, and industry visits to renowned hospitals and healthcare institutions,
providing you with firsthand exposure to the healthcare industry and its operational dynamics.

Capstone Project
Apply your learning to a practical project in collaboration with Max Healthcare Institute Limited, where you
will have the opportunity to address a real-time challenge in hospital management and present your
recommendations to industry professionals.

Networking Opportunities
Interact with industry professionals, alumni, and peers through various networking events, conferences, and
workshops, fostering valuable connections for your future career in healthcare management.

Certification
On successful completion of the program, you will be awarded a certificate in Post Graduate Executive
Program in Hospital Management jointly by IIM Kashipur and Max Healthcare Institute Limited.

Flexibility
The program is designed to cater to the needs of working professionals, with a blended learning approach
that includes classroom sessions, online modules, and interactive discussions, allowing you to balance your
professional commitments with your education.
Pedagogy
04 Assignments

Case
Discussions 03 05 Panel
Discussion

06 Capstone Project

02
Presentations
by Experts

07 Module based
Examination

01
Live Classes
Online & Offline

Program Curriculum Structure

` Healthcare Economics • Key Metrics for Hospital Health

• Economics and Statistics of Health • Hospital Cost Control Management
• Health Capital and the Demand for Health • Hospital Business Valuation
• Socio-Economic Status and Health
• Health Insurance - Moral Hazard, Adverse `

Sales & Marketing Strategy in Healthcare

Selection, Social Insurance • Marketing Fundamentals
• Behavioral Economics of Health • Key Product Features & Differentiators
• Health from Economic Development Perspective • Product Pricing
• Public Health Externalities • Marketing Campaign Planning
• Technological Innovation in Healthcare • Measuring Marketing Effectiveness
• Building & Maintaining Client Relationships
`
Financial Management in Healthcare • Contemporary Hospital marketing
• Introduction to Financial Management • Customer Value Creation & Building
• Key Financial Ratios Customer-Centric Approach
• Understanding P&L, Balance Sheet & Cash Flow • Healthcare Product Positioning
Statements • Sales Processes, Channels & Techniques for
• Capital Budgeting & Working Capital Healthcare
Management • Hospital Branding and Positioning
• Business Valuation • Digital Marketing in Healthcare
• KPIs for Hospital Financials • Ethical Considerations in Hospital Marketing
Organization Behaviour and Human
Resource Management
• Hospital Manpower Planning
• Clinician Compensation Strategy
• Manpower Analysis & Productivity
• Leadership development and high potential
Employee management
• Managing Human Resources for Enhancing
Performance
• Labour Law Compliances related to Healthcare &
Industrial Relations
• Employee Branding
• Effective communication with internal and
external stakeholders
• Managing negotiations
• Communication in crisis situations
Operation Management and Process
Analysis
• What is Operations
• Aligning Operations and Strategy
• Introduction to Process Metrics & Process
Typology
• Theoretical Flow Time and Critical Path/Activities
• Process Capacity and Bottleneck Resources
• Managing Predictable & Unpredictable
Variability
• Lean Operations
• Process Control
• Patient Care Services - OPD/IPD
• Key Operational Performance Indicators
• Quality Standards & JCI NABH
• Medical Compliances & Infection Control
• Clinical Outcomes & Clinical Processes - Medical
records Management, BMWM, Bio Medical
Engineering
• Nursing Excellence - Manpower Planning &
Deployment
• Nursing Operational Performance Indicator
• Nurse Patient Communication
• Risk Assessment & Facility Management
Supply Chain Management
• Lean Management: Introduction, 5S, MUDA, QFD
• Predictive & Productive Maintenance
• Process Capability, 7 QC Tools
• Six Sigma Metrics & Deployment (DMAIC)
• Inventory Management Processes of essential
items
• Key Processes & Statutory Compliances of
Pharmacy & Stores
• Key Process - Purchase
• Guidelines on High Alert Medications
IT & Digitization
• Predictive analytics and Big Data
• IT for digital transformation
• Digital Efficiency & Health Technologies
• Strategic IT in Hospitals
• Core application in Hospital operations
• Data Center - Data exchange between units
• Cyber Security
Emerging Technologies in Healthcare
• Emerging Technologies in Healthcare
• Relevance of AI in healthcare management
• Mobile technologies
• Digital and social media channels
• Mixed reality technologies and digital twin
• Blockchain and IoT
• Robotics and automation technologies
Medico Legal
• Compliances Overview
• Laws related to Hospital Operations
• Contemporary Laws
• Latest bills in Healthcare Industry
• Medical Compliances
• Medical Records Management
• Biomedical Equipment’s & their Maintenance
• IP in Healthcare/Hospital
Strategic Management
• Introduction to Strategic Management
• Industry Analysis
• Core Competence
• Firm Resource and Performance
• Strategy Execution and Culture
• Creating & Sustaining Competitive Advantage
• Managing growth and diversification
• Mergers & acquisitions
• Managing strategic alliances
• International expansion
• Corporate entrepreneurship
• Assessing Project financial and business risk
• Leadership by project management
• Growth through Diversification
Data Analysis & Decision Making
• Data-driven decision-making
• Using analytics and data visualization to deliver
better value
• Predictive analytics and Big Data
• Problem structuring and analysis
• Dealing with uncertainty
• Revenue management
 Eligibility
• Bachelor's Degree

A bachelor’s degree in any discipline or an equivalent academic pursuit (i.e., 10+2+3), with a
minimum of 50% marks or equivalent CGPA (42% for NC-OBC, EWS 40% marks for SC/ST/DAP)

• Work Experience

Minimum 3 years of work experience after the successful completion of graduation/

post-graduation.

Program Timelines
S.No. Particular Date
1 Application Closure Date 31st January 2024
2 Program Start Date February 2024
3 Program End Date December 2024

Program Fee
Particulars Amount (`)*
Application Fee 3,000/-
Program Fee 3,40,000/-
Alumni Fee 10,000/-

*GST @ 18% will be additional as applicable.

Note:
• Application & Program fee are payable by the applicant/candidate directly to Alps Hospital Limited. The application
fee is non-refundable.
• Alumni Fee is payable by by the student directly to IIM Kashipur.
Admission Process
• Complete the application and include a brief Statement of Purpose (max. 200 words)
• Pay the application fee
• Selection committee shall review the application and Statement of Purpose
• An offer of admission shall be sent to qualified applicants on their registered email id
• Admission to be confirmed on the receipt of program fee

Fee Payment Schedule

S. No. Particular Date Amount (`)*
1 Application Fee On or before 31st January 3,000/-
2 Instalment I Within one week of offer roll out 120,000/-
3 Instalment II 10 April 2024
th
110,000/-
4 Instalment III 10th July 2024 110,000/-
5 Alumni Fee During Convocation 10,000/-

*GST will be charged extra on these components.

Sample Certificate
On successful completion of the program
Courses Offered
IIM Kashipur
The institute fosters academic excellence in the following
Programs:
• Master of Business Administration (MBA)
• Master of Business Administration in Analytics (MBA
Analytics)
• Executive Master of Business Administration (EMBA)
• Executive Master of Business Administration –
Analytics (EMBAA)
• Fellow Program in Management (FPM – equivalent to
Ph.D.)
• Management Development Programs (MDPs)
• Executive Development Programs - Online Certificate
Programs
• One-year Executive/Post Graduate Certificate
Programs
Max Healthcare
Max Healthcare cultivates a culture of academic
excellence across the following programs:
• BSc Dialysis Therapy Technology (BDT)
• BSc Optometry (BOPT)
• BSc Cardiac Care Technology (BCVT)
• BSc Operation Theatre Technology (BOTT)
• BSc Medical Laboratory Technology (BMLT)
• BSc Medical Radiology and Imaging Technology
(BMRIT)
• Post Graduate Program in Internal Medicine JRCPTB -
UK (MRCP)
• Post Graduate Program in Obstetrics and Gynaecology
- UK (MRCOG)
• Master in Emergency Medicine, GWU - USA
• Fellowship in Critical Care Medicine
• International Fellowship in Neurocritical Care Medicine
• Infectious Disease Critical Care Medicine International
Fellowship
• Cardiac Critical Care International Fellowship
• Master in Public Health (MPH)
• MSc in Clinical Research
• PhD in Public Health
• MSc in Healthcare Quality Management
• Basic Life Support (BLS)
• Advanced Cardiovascular Life Support (ACLS)
• Paediatric advanced life support
• Medical Observership & Internship in Allied & Support
Services
• Max Internal fellowship - 31+ Specialities
• Diploma in Dialysis Technician (DDT)
• Diploma in Imaging Technology (DMIT)
• Diploma in Operation Theatre Technology (DOTT)
• Diploma in Medical Laboratory Technology (DMLT)
• Certificate in Front Office & Billing (FO)
For more information
+91-9999 165 959 admission@maxhealthcare.com
www.maxhealthcare.in | www.iimkashipur.ac.in