Final COM 200

Hiba Rafi

Question 1:
The amplification effect refers to how technology magnifies or enhances conditions,
qualities, or behaviors in a specific setting. In schools, recent technology has created a
reverse amplification effect, particularly in areas such as educational inequalities. While
technology has the potential to bridge gaps and offer equal opportunities, it has also
inadvertently amplified existing disparities. Students from disadvantaged backgrounds may
lack access to technology and digital resources, hindering their ability to engage with online
learning platforms and digital tools. This can widen the educational gap between them and
their more privileged peers.

Moreover, the reverse amplification effect can be observed in social interactions within
schools. With the rise of social media and online communication platforms, instances of
cyberbullying have become more prevalent. Technology has amplified the negative impact of
bullying, making it easier for harmful behavior to spread rapidly and reach a larger audience.
The anonymity provided by digital platforms can embolden individuals to engage in
cyberbullying, intensifying its effects on victims and creating a hostile environment within
schools.

In summary, recent technology has created a reverse amplification effect in schools by

exacerbating educational inequalities and intensifying negative social behaviors like
cyberbullying. The limited access to technology and digital resources for disadvantaged
students widens the educational gap, while the prevalence of cyberbullying through digital
platforms magnifies its harmful effects. It is crucial to address these effects proactively to
ensure technology is used as a tool for positive change and equal opportunity in education.

Question 2:
The 1984 Apple Macintosh television ad campaign marketed rebellion against conformity,
the empowerment of individuality, and the innovative Macintosh computer. The ad featured a
dystopian setting disrupted by a vibrant woman with a Macintosh computer, symbolizing
breaking free from the oppressive status quo. It employed techniques such as contrast,
storytelling, and strategic timing during the Super Bowl to engage and captivate the
audience, making it one of the most iconic and influential advertisements ever.

In summary, the 1984 Apple Macintosh ad campaign conveyed a message of rebellion,

individuality, and innovation. It depicted a dystopian society and used a disruptive
protagonist with a Macintosh computer to represent liberation. By employing techniques like
contrast, storytelling, and strategic timing, the ad successfully grabbed and maintained
audience interest, leaving a lasting impact in advertising history.

Question 3:
AI and social media have indeed disrupted several traditional communications tips due to
their pervasive influence in our digital age.

While brevity is still important, social media platforms like Twitter and Instagram often
impose character limits, forcing users to distill their messages into short, concise statements.
This has led to the rise of abbreviations, acronyms, and emojis, which can sometimes result
in miscommunication or loss of nuance.

AI-powered chatbots and voice assistants are increasingly used for customer service
interactions. While they can offer immediate responses, they may not possess true active
listening skills. They rely on predetermined scripts and keyword recognition, which can
hinder their ability to understand complex or nuanced inquiries.

Social media platforms offer opportunities to connect with a vast number of people, but the
nature of online interactions can be superficial and transactional. AI-driven recommendation
systems aim to connect individuals based on shared interests, but these connections may
lack the depth and authenticity of real-life relationships.

The rapid spread of information on social media, coupled with AI's ability to generate realistic
fake content, has made it increasingly challenging to discern between genuine and
fabricated information. AI-powered deepfakes, automated bot networks, and algorithmic
biases can amplify misinformation and disinformation, undermining trust and hindering
effective communication.

Overall, while AI and social media have disrupted these traditional communications tips, they
also offer new opportunities for effective communication and engagement. Understanding
their limitations and leveraging their strengths can help navigate the evolving landscape of
communication in the digital age.

Question 4:
Journalistic writing is concise, accessible, and uses a conversational tone to capture
readers' attention. It presents information quickly and clearly, focusing on the most important
details upfront. Objectivity is emphasized, and sources are mentioned without extensive
citations. Academic and book writing, in contrast, is more formal and in-depth, exploring
complex subjects with thoroughness and providing detailed references. The differences in
writing styles affect how messages are communicated, with journalistic writing aiming for
broad comprehension and academic/book writing allowing for deeper understanding but
potentially limited accessibility.

The differences in writing styles between journalistic, academic, and published book writing
have a significant impact on how messages are communicated.
Journalistic writing aims to capture readers' attention quickly and provide a broad
understanding of a topic. It uses a concise and accessible style, but may oversimplify
complex subjects.
Academic and published book writing prioritize depth and thoroughness, allowing for a more
comprehensive exploration of topics. However, their formal language and specialized
knowledge can limit accessibility to a narrower audience.
Choosing the appropriate writing style is important in effectively communicating messages
based on the target audience, purpose, and subject matter.

Question 5:
Hiba Rafi
Appartement 13 Immeuble H Résidence Abi Horaira
Temara 12010
hibarafi00@gmail.com
0669184629
05-27-2023

Dahan Neal
HR Manager
Company X
123, Boulevard Zerktouni Immeuble Hamza Appartement 19 3e étage
Casablanca 28810

Object: Motivation/cover letter for Company X

Dear Mr. Dahan Neal,

I am thrilled to submit my application for the position at Company X and express my genuine
enthusiasm for joining your esteemed organization as a valuable asset. With a proven track
record of driving results, a passion for excellence, and a diverse skill set, I am confident that
I am the ideal candidate for the position.

Over the course of my career, I have garnered significant experience and achievements in
various roles that have honed my skills and expertise. As a detail-oriented and strategic
professional, I have consistently delivered impactful results in highly competitive
environments. In my previous role as a Deputy Marketing Manager at Les Éditions
HappyLove In France, I successfully developed and executed comprehensive marketing
strategies, resulting in a 25% increase in sales and a 20% increase in Secu rising customer
loyalty and turning prospects into customers.

What sets me apart is my ability to combine analytical thinking with a creative mindset. I
possess a keen understanding of market trends, consumer behavior, and competitive
landscapes, which enables me to develop innovative and tailored marketing campaigns that
resonate with target audiences. Additionally, my strong leadership and communication skills
have allowed me to effectively collaborate with cross-functional teams and stakeholders,
ensuring seamless execution and achieving desired outcomes.

Beyond my professional qualifications, I am highly adaptable and thrive in fast-paced,

dynamic environments. I embrace challenges with enthusiasm and demonstrate a proactive
approach to problem-solving. My passion for continuous learning and staying abreast of
industry trends enables me to bring fresh perspectives and innovative ideas to the table,
fostering a culture of creativity and excellence within the teams I work with.

I would welcome the opportunity to discuss in person how my skills and experiences align
with the goals and vision of Company X. Thank you for considering my application. I am
eager to contribute my expertise to the success of Company X and look forward to the
possibility of joining your team.

Thank you for your time and consideration.

Yours sincerely,

Hiba Rafi.