Skincare and Personal Care Case Studies

Case Study
Increased end funnel metrics for Sugar’s Lipstick SKU by “2X”
Target audience
● Cosmetics/Beauty product shoppers in the age 2x spike in orders

group of 18+ years | PAN India targeting
● Online spenders - Users paying for cosmetics ,
beauty, health and wellness brands on or via
18-35 Most
Paytm payment methods
Interested age group
● Offline Spenders - Users paying at Lifestyle
/Pharmacy / General / Cosmetic stores via Paytm
● User behaviour - movie goers, frequent travellers
7 months
Custom solutions
3x Higher CTR
● Enhanced visibility during Shark Tank showtime to
specific audience base which yielded higher CTR’s
● Leveraged Paytm’s preferred Cashback offerings
to sweeten the deal & entice the users
● Seamless redirection via performing ad assets ~1M Reach
aimed to drive sales
Maximize reach & build Top-Of-Mind recall for Plum’s Personal Care
Range
Target audience
● Beauty and skin conscious users in the age group 2x spike in orders
of 18+ years | PAN India targeting
● Online spenders - Users paying for personal care
products, cosmetics , beauty, health and wellness
18-45 Most
brands on or via Paytm payment methods
● User behaviour - Fine dine, cafe, pub visitors
13 Months
Custom solutions
● Activated transactional levers for sharper 4x Higher CTR

targeting
● Featured icon gave good visibility driving high
intent users.
● Retargeted users who engaged but did not make ~1M Reach
any transactions, that led to significant boost in
sales.
Program to increase engagement and acquire new offline-online
customers for Minimalist
Target audience
28-42 Most
● User behaviour - Fine dine, cafe, pub visitors
4 Months
Custom solutions
● Customized audience based on transactional data 2x Higher CTR

of people having affinity to skin care purchases
using online+offline data resulted in new
acquisitions.
● Discounts & scratch cards offered with quick ~1M Reach
redirection & redemption.
Drive ROI for Mcaffeine amongst its niche audience group
Target audience
18-46 Most
● User behaviour - Coffee lovers, Working group
9 Months
Custom solutions
● Targeted coffee enthusiasts and consumers who 5x Higher CTR

have higher affinity towards coffee product using
online+offline signals.
● Roadblock campaign featuring Alia Bhatt gave
desired results in terms of engagement. ~3M Reach
● Activated banner campaigns to engage users at
different touch points.
Enhance reach & acquire new transactional users for Beardo
Target audience
● Fitness/beauty care conscious users in the age 2x spike in orders

group of 18+ years | PAN India targeting
products, cosmetics, male beauty brands on or
20-36 Most
via Paytm payment methods
● User behaviour - Fitness, Personal/Hair care
4 Months
Custom solutions
● Higher user Engagement with delight courtesy of 2x Higher CTR

gamification & enticing users with Cashback
enhanced user gratification resulting in greater
Brand Recall.
● “50% off on Beard growth kit” product offer ~1M Reach
boosted the sales 2x resulting in new acquisitions
& repeat sales.
Acquire new customers for Mamaearth’s personal care range
Target audience
● Beauty/skin conscious users in the age group of 2x spike in orders

18+ years | PAN India targeting
products, cosmetics, male beauty brands on or
25-42 Most
via Paytm payment methods
● User behaviour - Fitness, Personal/Hair care
9 Months
Custom solutions
● Scratch cards with cashback offerings gave quick 2x Higher CTR

redirection & redemption.
● Digital optimisation using ML audiences boosted
engagements.
● Paytm Ads created user-specific offer ads that ~1M Reach
were visible to users belonging to the
beauty/personal care cohort.
Real Users, Real
Interoperability Open platform Flexibility
data
21
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Skincare and Personal Care Case Studies

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Skincare and Personal Care Case Studies

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Case Study

Increased end funnel metrics for Sugar’s Lipstick SKU by “2X”

● Cosmetics/Beauty product shoppers in the age 2x spike in orders

● Activated transactional levers for sharper 4x Higher CTR

● Customized audience based on transactional data 2x Higher CTR

● Targeted coffee enthusiasts and consumers who 5x Higher CTR

● Fitness/beauty care conscious users in the age 2x spike in orders

● Higher user Engagement with delight courtesy of 2x Higher CTR

● Beauty/skin conscious users in the age group of 2x spike in orders

● Scratch cards with cashback offerings gave quick 2x Higher CTR

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