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Export Date: 06 May 2023

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1) Safeer, A.A., Liu, H.

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer
perceptions paradigm
(2023) Journal of Product and Brand Management, 32 (2), pp. 330-342. Cited 1 time.

1) https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138763556&doi=10.1108%2fJPBM-01-2022-3807&partnerID=40&md5
DOI: 10.1108/JPBM-01-2022-3807

Document Type: Article

Publication Stage: Final
Source: Scopus

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