KINDLY READ THE LAST PAGE!

READ MORE AND SEEK MORE.

DON’T FAMILIARIZE IT.
UNDERSTAND IT.
“The best preparation for
tommorow is doing your best
today.” -wag kana mag wait ng Sunday to
study this kung di mo gustong mag ratol2 hahaha”
PURPOSIVE COMMUNICATION
-Module 1 to 5 (1ST material)-
MODULE 1-
COMMUNICATION PROCESS
AND ITS COMPONENTS
 Linguistics agree that a language can only be called
language if it has a system of rules known as grammar, a
sound system known as phonology and a vocabulary
known as lexicon.
 When humans use language they can understand each
other because they belong to the same speech
community, in which they share the same set of rules in
the language system.
 Language acquires while growing up are known as
mother tongues, which may also be referred to as (First
languages (L1).
 There are other languages that are need for various reason.
These other languages are referred to as second
languages (L2). People learn their L2 in school or on
their own. This is the process of language learning.
-Communication is from Latin word communicare which
means “to share”. It is the act of conveying meanings from
one entity or group to another through the use of mutually
understood signs, symbols, and semiotic rules.
VARIOUS TYPES OF COMMUNICATION ( SUBTYPES)
-upon which linguists and experts agree to describe its nature.
These types can be divided according to mode, context, and
purpose and style.
ACCORDING TO THE MODE
● Verbal communication
- The use of language to transfer information through speaking
or sign language.
● Non-verbal communication
- the use of body languge, gestures and facial expression to
convey information to others. It can be used both in or
unintentionally.
● Visual communication
- is the conveyance of ideas and information that can be seen.
It takes place through picture, graphs and charts, as well as
through signs, signals, and symbols.
ACCORDING TO THE CONTEXT
● Intrapersonal communication
-Intra- means “within or inside”
-communication to oneself. Some label it as self or inner talk,
inner monologue, or inner dialogue.
● Interpersonal communication
Inter - means “ between or among people.
It is a communication between two or more people.
● Extended communication
- communication that involves electronic media.
● Organizational communication
-communication within or outside the organization.
● Intercultural communication
- communication between or among people having different
linguistic, religious, ethnic, social, and professional
background.
ACCORDING TO THE PURPOSE AND STYLE
 Formal communication - the sharing of official information
about the workplace. It is dictated by the established
hierarchical organization of the business. ( example for this
is reportings, discussions in class and more basta formal
gud haha).
 Informal communication does not follow any rules of
predetermined policy that formal does and is the opposite
of formal communication. ( e.g,. Chika2 with marites friends,
casual talkings etc. Understandable na)
General Principles of effective
communication
Since communciation is a two-way process, it is important
that you know the principles to be observed to make it effective.
For both oral and written communication, you should be
able to supply the following principles;
1. Know your purpose in communicating.
2. Know your audience.
3. Know your topic.
4. Adjust your speech or writing to the context of the situation.
5. Work on the feedback given to you.
Principles of Effective Oral Communication
1. Be clear with your purpose- You should know by heart
your objective in communicating.
2. Be complete with the message you deliver- Make sure
that your claims are supported by facts and essential
information.
3. Be concise- You do not need to be verbose or wordy with
your statements. Brevity in speech is a must.
4. Be natural with your delivery- Punctuate important words
with the appropriate gestures and movements. Exude a certain
degree of confidence even if you do not feel confident enough.
5. Be specific and timely with your feedback- Inputs are
most helpful when provided on time.
Principles of Effective WRITTEN Communication (7 Cs)
1. Be clear. Be clear about your message. Always be guided
by your purpose in communicating.
2. Be concise. Always stick to the point and do not beat or run
around the bush. Be brief by ocusing on your main point.
3. Be concrete. Support your claims with enough facts. Your
readers will easily know if you are bluffing or deceiving them
because there is nothing to substantiate your claim.
4. Be correct. It is important that you observe grammatical
correctness in your writing. Always have time to revise and edit
your work. Even simple errors may easily distract your reader.
5. Be coherent. Your writing becomes coherent only when you
convey logical message. The ideas should be connected to
each other and related to the topic. Make sure that you
observe sound structure that will present a smooth flow of your
ideas. Use transitional or cohesive devices so that the ideas
cohere with one another.
6. Be complete. Include all necessary and relevant information
so that the audience will not be left wanting of any information.
Always place yourself in the shoes of the audience, who is
always interested to receive new information.
7. Be courteous. The tone of your writing should be friendly
and appropriate. Avoid any overtone/undertone or insinuation
to eliminate confusion and misinterpretation.
Ethics of Communication
list of ethical communication developed by Lewis, J.
Consider this 10 list of basic ethical communication as
basics as ideals – ideals, in the sense that we all fall short of
meeting these at some times, and yet we can continue to
improve.
One of the goals of belonging to an Ethical Society is to get
support for learning to live more in accord with our ideals!
10 Ethical Communication
1. Seek to “elicit the best” in communications and
interactions with other group members.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience and perspective,
expressing your own thoughts, needs, and feelings.
5. Seek to understand others (rather that to be “right” or
“more ethical that thou”).
6. Avoid speaking for others, for example by characterizing
what others have said without checking your understanding, or
by universalizing your opinions, beliefs, values, and
conclusions, --assuming everyone shares them.
7. Manage your own personal boundaries: share only what
you are comfortable sharing.
8. Respect the personal boundaries of others.
9. Avoid interrupting and side conversations.
10. Make sure that everyone has time to speak, that all
members have relatively equal “air time” if they want it.
COMMUNICATION MODELS
Communication Models explain how the
communication process works. By knowing the
process you will be able to make the communication
effective and successful.
1. Aristotle’s model
• Classical rhetoric dates back to ancient Greece during
the time of great rhetoricians.
• Aristotle emphasized that there are three variables in
the communication process: speaker, speech, and the
audience.
• Linear and inactive model
 Aristotle’s communication model refers to the
communication model with the speaker, speech,
occasion, audience, and effect elements.
 In 300 BC, Aristotle developed a linear
communication model focusing mainly on the
speaker and messages. It is also known as the first
model of communication.
 Aristotle’s communication model consists of five
primary communication elements: speaker, speech,
occasion, audience, and Effect.
 The speaker plays a crucial role in communication
because the speaker sets the message to deliver.
However, the speaker’s speech is a message that
might depend on the occasion. For example, a
political leader (speaker/sender) delivers a speech to
persuade voters to vote for him. The political leader is
the most crucial person who provides the message or
information. The speech is the leader’s message to
influence the voters to vote for him. The election is
the occasion, and the speech or message of the
speaker differs based on the event. Political leaders
might not deliver the same kind of speech before and
after the election. Finally, the effect refers to the level
of motivation of the voters, whether they are
motivated to vote for him or not.
2. Laswell’s model
• 1948
• Similar to Aristotle’s model
• Harold Dwight Laswell begin the model with the
communicator (who) sending out the message (what)
using a medium (which channel) for a receiver (to whom)
experiencing an effect (with what effect) afterwards.
•Linear model
 Political scientist and professor Harold Lasswell
introduced Lasswell’s communication model in 1948.
It is a linear model of communication that also
represents the style of one-way communication or
interaction. Lasswell’s model explains the
communication process by answering the following
questions; who says what, in which channel to whom,
and with what effect?
 For example, the BBC News channel has telecasted
news regarding the negative impact of social media in
spreading fake and misleading information. It also
shows how social media can affect people physically
and mentally. Finally, they recommend some tips on
how to stop spreading fake and disinformation via
social media. Based on the set of questions outlined
by Lasswell’s communication model and the example,
firstly, the answer to “Who” is the news presenter of
the BBC News Channel. Secondly, it Says What
indicates that people use social media to spread fake
and misleading information. Thirdly, the answer to
the “In which Channel” question means the BBC
News Channel. Additionally, “To Whom” refers to the
people watching this channel. Finally, With what
effect shows the awareness have?
3. Shannon Weaver’s model
• 1949
• ‘mother of all communication model”
• Claude Elwood Shannon and Warren Weaver
conceptualized the model, composed of Sender
(Information source), Encoder (Transmitter), Channel,
Decoder (Reception), Receiver (Destination), adding
other components such as noise and feedback.
• Non-Linear model.
 Shannon-Weaver’s model of communication was
established by two American scholars, Shannon and
Weaver, in 1949. The Shannon-Weaver model is
called the mother of all communication models.
Shannon and Weaver did not include feedback;
therefore, it is a linear communication model.
However, Norbert Weiner added feedback to the
model in responding to the criticism. At first, this
model was designed to articulate the technical
communication process. Later, it was used to discuss
all types of communication.
 The Shannon-Weaver model represents six essential
communication elements: information source,
transmitter, channel, receiver, destination, and
noise source. This model does not represent
feedback; therefore, it is a linear communication
model. Later, this model was criticized by many other
 scholars for not having feedback. Feedback is vital in
making the communication process more interactive
and effective. However, Norbert Weiner added the
Feedback element to the model.
4. Berlo’s model
• 1960
• Most well known communication model
• David Berlo was called as SMCR which stands for sender of the
message, sent through a channel or medium to a receiver.
• Each of the major variables involved must meet certain
components to be effective.
• Linear model
 Berlo’s Model of Communication is the SMCR model that
includes the element of Source Message- Channel-Receiver.
 David Berlo developed Source-Message-Channel-Receiver in
1960. It is also known as the David Berlo SMCR model of
communication. However, Berlo invented this model based on
the Shannon-Weaver communication model (1949). The four
elements of David Berlo’s SMCR communication model are the
source, message, channel, and receiver.Berlo focuses on both
verbal and nonverbal communication elements to convey
information.
3 models of communication
 Linear Model- A source will encode a message or taken an idea
and give it meaning through words, and send it to a receiver through
a channel or the medium through which a message is delivered such
as a phone, computer,hand written note, or even f2f. Once the
message is sent it is up to the receiver to decode, or draw meaning
from the message. It also recognizes that both physical and
psychological noise play a large role in how we both encode and
decode messages.
-The linear communication model is a one-way interaction where
feedback is not present.
-Linear is the primary communication model, whereas the transactional
model is formed based on the linear model. The sender communicates
with the receiver without receiving feedback. It also represents the one-
way process of communication.
Many scholars have established linear communication models, such as
Aristotle’s,
Shannon-Weaver’s, Lasswell’s, and Berlo’s SMCR Model of
Communication.
 Interactive Model- The interactive communication model refers to
the two-way method of communication with feedback. However,
feedback is not simultaneous, providing slow and indirect feedback.
Sometimes, the communication can be linear if receivers do not
reply to senders. The interactive model of communication indicates
mediated and internet-based communication.
 Transactional Model - The transitional communication model
seems like a two- way communication process with immediate
feedback. Simultaneous feedback is the essential component of the
transitional models of communication. So, the communication
process will not become transactional without feedback. The
feedback is direct and very fast. The receiver is compelled to
provide instant feedback. The major difference between the
interactive and transactional models is indirect and direct feedback.
 For example, Wilbur Schramm’s model of communication,
Barnlund’s transactional model of communication, Dance’s Helical
model of communication, and Eugene white’s communication
model are transitional communication models .
Importance of Models of Communication
-Communication models are essential tools for understanding
communication processes. It presents detailed information regarding the
communication process and illustrates the flow of information.
Therefore, they have a tremendous positive impact on the research by
introducing many conceptual frameworks of communication processes.
-Additionally, the model introduces the elements of the communication
process. Furthermore, the communication model provides tips on how
communicators can communicate effectively.
-They represent the barrier or noise that obstacles the process of
communication. They also explain the complexities of the
communication system. Finally, the model proposes improving the
communication process to avoid conflict.
MODULE 2.
INTERCULTURAL & GLOBAL
COMMUNICATION
WHAT IS
GLOBALIZATION?
 Globalization is often encountered today. It is the word used
to describe the growing interdependence of the world’s
economies,cultures, and populations brought about by cross-
border trade in goods and services,technology, and flows of
investment, people and information.
 This term is associated with realities outside the territories of
nation-states. Almost all countries are engaged in this
phenomenon.Because of this, we need to understand exactly
what it is, and more importantly how it impacts
communication.
Impacts of Globalization on
Communication
❑ Connecting with people on the other side of the world is now
much easier that it was a few years ago. Satellites, fiber-optic
cables and the internet make it effortless to share information with
those in different time zones and locations.
❑ Global communication is directly affected by the process of
globalization, and helps to increase business opportunities,
remove cultural barriers and develop a global village.Both
globalization and global communication have changed the
environmental, cultural, political and economic elements of the
world.
INCREASED BUSINESS OPPORTUNITIES
(PS: I did not include all examples that's been given by the module as it is
sabotable naman based on the title :)
❑ Thanks to global communications, information itself can be
transferred as a valuable business asset from one country to
another. This has the effect of making everyone’s operations
more modern and efficient,regardless where they are located.
FEWER CULTURAL BARRIERS
❑ Many people perceive culture to be the root of communication
challenges. When people from two different cultures try to
exchange information, the way they speak, their body language
or their mannerisms can be interpreted differently by the other
person. The way people approach problems and how they
participate in communities is all influenced by culture.
❑ Globalization has made it possible, for example, for someone
in Japan to understand how someone in U.S. goes about their
day. With television and movies, cultural barriers are becoming
less prevalent. Being able to communicate effectively and
frequently with colleagues or friends across the planet helps
people understand each other’s culture a little better.

CREATION OF A GLOBAL VILLAGE

❑ “global village,” coined by theorist Marshall McLuhan.

Affected both by globalization and global communication, the
global village is created when distance and isolation no longer
matter because people are connected by technology. Widespread
telephone and internet access have been life-changing for many
people across the world, especially those in developing countries.
Many are now enrolling in universities across the world without
having to leave their desk chair.
- Virtual assistant jobs are becoming commonplace were
employees from developing countries work on different
companies around the world that can be easily conducted over
the phone or via the internet.
CULTURAL SENSITIVITY
- refers to the aim of understanding and taking account of the
MODULE III societal and cultural factors involved in gender-based exclusion
and discrimination in the most diverse spheres of public and
LOCAL & GLOBAL private life.

COMMUNICATION IN GENDER-SENSITVE LANGUAGE

- It is the realization of gender equality in written and spoken
MULTICULTURAL SETTING language. It is attained when women and men and those who do
not conform to the binary gender system are made visible and
addressed in language as persons of equal value, dignity,
integrity, and respect.
A world of diveristy
You live in a world where billions of people exist together and
have the advantage of technology, to be connected and learn
anything you want by the click of a button.The diversity of
religion,race, gender, culture, and etc. are things that are bound
to be different from person to person that you meet.

❑ Our world is not just modern, it is diverse. The diversity that we

have is what makes our relationship with one another unique and
beautiful. We have so much to learn and so much love and
understanding to share with one another. This is what our world
needs. We don’t need everyone to be the exact carbon copy
of one another.

❑ We should instead embrace and celebrate how special and

different we already are. Doing otherwise and not appreciating
how vital diversity is in our life should be a thing of the past. We
should refrain from overgeneralizing people because everyone is
a unique individual, take time to see the diversity of people in
your own life. POLITICAL CORRECTNESS
- It is used to describe language, policies or measures that are
GLOBAL COMMUNITY intended to avoid offense or disadvantage to members of
-Refers to the people or nations of the world, considered as being particular groups in society.
closely connected by modern telecommunications and as being
economically, socially, and politically interdependent. Some words that may be used for political correctness are as
follows:
Examples:  Academic dishonesty ( cheating)
Major offices and some homes  Aesthetically challenged ( ugly)
linked with optical fiber  Colored (negra)
systems (WiFi)
Global multimedia services
Satellite transmissions

CULTURAL AWARENESS AND SENSITIVITY

What is Cultural Awareness?
- It is knowing that there are multiple different cultures based on
religion, ethnicity, nationality, and other factors that have different
attitudes and outlooks.

What is Cultural Sensitivity?

- It involves accepting those differences without insisting your
own culture is better, or that everyone should do it your way
(Sherman, 2018).
COMMUNICATION IN MULTICULTURAL SETTING
- A process of communication by people coming from different
culture with different sets of beliefs and practices.
So, How can we be an effective communicator in multicultural
setting?
- we need to have a global awareness it is a skill in which an
individual must possess.
5 DISTINCT REGISTERS ( NORDQUIST, 2018)
1. FROZEN
- It refers to historic language or communication that is
intended to remain unchanged, like a constitution or a prayer.
E,g., The Holy Bible, The United State Constitution, The
Bhagavad Gita, and Romeo and Juliet.

MODULE IV: VARIETIES AND 2. FORMAL

REGISTERS OF SPOKEN AND
WRITTEN LANGUAGE
The term World Englishes refers to the
differences in the English language that emerge
as it is used in various contexts across the
world. Scholars of World Englishes identify the
varieties of English used in different
sociolinguistic contexts, analyzing their history,
background, function, and influence.
In the Asian context, the concept
introduced by Braj Kachru.
The three concentric circles of english
- is used in professional, academic, or legal settings where
communication is expected to be respectful, uninterrupted, and
restrained. Slang is never used and contractions are rare.
E,g., a TED talk, a business presentation, the Encyclopedia
Brittanica, and Gray’s Anatomy by Henry Gray
3. CONSULTATIVE
- is used in conversation when they are speaking with
someone who has specialized knowledge or who is offering
advice. Tone is often respectful ( use of courtesy titles), but may
be more casual if the relationship is longstanding friendly.
E,g., the local TV news broadcast, an annual physical
examination, a service provider like a plumber.
4. CASUAL
-is used when they are with friends, close acquaintances
was and co-workers, and family.
E,g., a birthday party, a backyard bbq.

5. INTIMATE
- is reserved for special occasions, usually between only
two people and often in private.

E,g., an inside joke between two college friends or a word

whispered in a lover’s ear.

LANGUAGE REGISTERS ARE CLASSIFIED AS:

1. FORMAL LANGUAGE REGISTER

- is more appropriate for professional writing and letters to a
boss or a stranger
- is impersonal, meaning, it is not written for a specific person
and without emotion.

Examples:
A. business letters
B. Letters of complaint
C. Some essays
D. Reports
E. Official speeches
 The Expanding Circle F. Announcements
- Foreign Language G. Professional e-mails

 The Outer Circle 2. INFORMAL LANGUAGE REGISTER

- 2nd Language - is conversational and appropriate when writing to friends and
people you know very well.
 The Inner Circle
- 1st language, they are the native speaker. Examples:
A. Personal e-mails
These varieties have their own grammatical, lexical, and a B. Phone texts
syntactic features and should not be considered as errors. C. Short notes
D. Friendly letters
Intercultural communication plays as important role in E. Most blogs
achieving effective communication. F. Diaries and journals

3. NEUTRAL LANGUAGE REGISTER

WHAT IS A REGISTER? - is not necessarily formal or informal.
According to Nordquist (2018), a register is -is used to deliver facts.
 Defined as the way a speaker uses language differently in
different circumstances. Examples:
 Determined by factors as social occasion, context, purpose, A. Reviews
and audience. B. Articles
 Determine the vocabulary, structure, and some grammar in C. Some letters
one’s writing and even in one’s oral discourse. D. Technical writing
MODULE V
EVALUATING MESSAGES IN
MULTIMODAL TEXTS
Unlike in the past, communicating with others is usually confined
to face-to-face interactions, using a singular means of
communication. The advent of technology though has brought
about far more complex and diverse ways of communicating and
influencing others. Hence, it is important that you are equipped
with the knowledge and skills to efficiently and effectively
understand and communicate your ideas, values and cultures
across ages, races, religion and region.
MULTIMODAL- is the combination of two or more of these
modes to create meaning.
❑A text may be defined as multimodal when it combines two or
more semiotic systems.
▪ Linguistic: vocabulary, structure, grammar of oral/written
language
▪ Visual: color, vectors and viewpoint in still and moving images.
▪ Audio: volume, pitch and rhythm of music and sound effects.
▪ Gestural: movement, facial expression and body language.
▪ Spatial: proximity, direction, position of layout, organization of
objects in space
Each individual modes uses unique semiotic resources to create
meaning (Kress, 2010).
COMMUNICATION & TECHNOLOGY
s of technology
 We now live in a world where communicating to different
kinds of people from different places has become possible in
just a click of button. Technology, specifically your access to
the internet, has allowed you to connect to individuals or
groups who are miles away from you. Technology tools in
communication such as social networking sites, for example,
are used to connect to distant family and relatives or old
friends, to meet new ones, or to share the most trivial to the
most important information or ideas.
 Such power in your hands also entails great responsibility.
You are responsible in understanding and learning more
about the cultural differences between and among cultures in
order for you to communicate effectively to anyone regardless
of his or her culture or social background.
 With the rapid rise and spread of internet connectivity, the old
forms of communication have given way to new ones that
makes communication easier and faster.
MODULE I (2ND MATERIAL)
UNDERSTANDING 21ST
CENTURY COMMUNICATION
LESSON 1 Communication Processes,
Principles, and Ethics
 Communication is inevitable. Our need for self-expression
leads us to communication not only our thoughts but also our
feelings. Communication may be done verbally or non-
verbally. A simple yawn from a member of the audience in a
public speaking engagement is a non-verbal message sent to
the speaker. On the other hand, a phone call inquiring about
a certain product is an example of a verbal message.
 Communication is understood as the process of meaning-
making through a channel or a medium. It comes from the
Latin “communicares”, meaning to share or to make ideas
common. The connection that encompasses interaction
among partakers is at the center of your learning of
communication.
The Components of the
Communication Process
Understanding the communication process may help you become
a better communicator.
1. SOURCE
- The sender carefully crafts the message. The sender may be
anyone: an author of a book, a public speaker in a spatial
occasion or even a traffic enforcer.
2. MESSAGE
- The message is the reason behind any interaction. It is the
meaning shared between the sender and the receiver. Messages
take any forms. They could mean poems, songs, essays, news
articles, road signs and even symbols.
3. CHANNEL
- The channel is the means by which a message is conveyed.
When we answer a phone call, the phone is the channel. On the
other hand, when your parents receive a notification of your
absences from school, the channel is a letter. It is the
responsibility of both the sender and the receiver to choose the
best channel for the interaction.
4. RECEIVER
- The receiver is the person who receives the transmitted
message. The receiver may be a part of an audience in a public
speaking event, a reader of a letter or a driver who reads road
signs. The receiver is expected to listen or read carefully, to be
aware of different kinds of sender to jot down information when
needed, to provide response and to ask questions for clarification.
5.FEEDBACK
• In any communication scenario, a feedback is
essential to confirm recipient understanding. Feedback,
like messages, are expressed in varied forms. A simple
nod for a question of verification is considered a
feedback. Thus, feedbacks may be written, spoken or
acted out.
6. ENVIRONMENT
• The place, the feeling, the mood, the mindset and the
condition of both sender and receiver are called the
environment. The environment may involve the physical
set-up of a location where communication takes place,
the space occupied by both the sender and the receiver,
including the objects surrounding the sender and
receiver.
7.CONTEXTEnvironment
• Context involves the expectations of the sender and
the receiver and the common or shared understanding
through the environmental signals
8.INTERFERENCExt
• Interference is also known as barrier or block that
prevents effective communication to take place.
4 Kinds of Interference
a. Psychological barriers are thoughts that hamper the
message to be interpreted correctly by the receiver.

b. Physical barriers include competing stimulus, weather and

climate, health and ignorance of the medium.

c. Linguistic and cultural barriers pertain to the language and

its cultural environment. Words may mean another in different
cultures.

d. Mechanical barriers are those raised by the channels

employed for interpersonal, group or mass communication.
These include cellphones, laptops and other gadgets used in
communication.

The Nine Principles of Effective

Communication
Michael Osborn (2009) claims that communication must meet
certain standards for effective communication to take place.
1. Clarity
Clarity makes speeches understandable. Fuzzy language is
absolutely forbidden, as are jargons, cliché expressions,
euphemisms and doublespeak language.

2. Concreteness
Concreteness reduces misunderstandings. Messages must be
supported by facts such as research data, statistics or figures.
To achieve concreteness, abstract words must be avoided.

3. Courtesy
Courtesy builds goodwill. It involves being polite in terms of
approach and manner of addressing an individual.

4. Correctness
Glaring mistakes in grammar obscures the meaning of a
sentence. Also, the misuse of language can damage your
credibility.

5. Consideration
Messages must be geared towards the audience. The sender of a
message must consider the recipient’s profession, level of
education, race, ethnicity, hobbies, interests, passions,
advocacies and age when drafting or delivering a message.

6. Creativity
Creativity in communication means having the ability to craft
interesting messages in terms of sentence structure and word
choice.

7. Conciseness
Simplicity and directness help you to be concise. Avoid using
lengthy expressions and words that may confuse the recipient.

8. Cultural Sensitivity
Today, with the increasing emphasis on empowering diverse
cultures, lifestyles, and races and the pursuit for gender equality,
cultural sensitivity becomes an important standard for effective
communication.

9. Captivating
You must strive to make messages interesting to command more
attention and better responses.
( THIS IS JUST A COMPILATION. AS WHAT MAAM FAIDAH SAID NA
BASAHON ANG SECOND MATERIAL WHICH IS KANING MGA COPIED
PICTURES, IT IS READABLE NAMAN AND ALMOST THE SAME TOPIC
LANG SILA SA FIRST MATERIAL BUT NAA GIHAPOY KALAHIAN GAMAY
OR I THINK MORE INFORMATION ABOUT THE SAID TOPICS.)

TO ADD, I DID NOT INCLUDE HERE THE MODULE 2 AND 3 OF THE 2ND
MATERIAL KAY DIKO SURE OG ASAY APIL ATO PERO BASAHA NALANG
TO ARON SURE.. JUST DOWNLOAD THOSE 2 REMAINING TOPICS AND IF
DI MAKLARO ANG COPIED PICTURES DIRI, AW E DOWNLOAD NALANG
SAD ANG MOD 1. KAPOY BITAWG TYPE HAHAHA)
READ,READ,READ,READ. TANAAAN

GOODLUCK!