Sl no -CONTENTS-

1 Classified Advertisement
2 Display Advertisement
3 Public Service Advertisement
4 Press Release
5 Brochure
Classified Advertisement

PRACTICAL COMPONENT 1
 CLASSIFIED ADVERTISEMENT

Classified ads have been a staple of advertising for decades, serving as a valuable tool for
businesses, individuals, and organizations to promote their products, services, or events. In this
comprehensive guide, we will delve into the world of classified ads, exploring their definition,
purpose, benefits, and how to effectively create and utilize them to maximize results.

1. Definition and Purpose of Classified Ads: Classified ads are concise, text-based
advertisements that are typically organized into categories and published in newspapers,
magazines, online platforms, and other media outlets. They aim to provide information to
potential buyers, sellers, or interested parties about a wide range of offerings, such as job
vacancies, real estate properties, used cars, services, and community events.

2. Benefits of Classified Ads: a) Cost-Effectiveness: Classified ads offer an affordable

advertising option compared to other forms of marketing. They provide a high return on
investment (ROI) by targeting specific audiences interested in the advertised category. b)
Targeted Reach: By placing classified ads in relevant publications or online platforms,
businesses can target specific demographics or geographic areas, ensuring their message
reaches the most interested audience. c) Quick and Easy: Classified ads are relatively
easy to create and publish, often requiring minimal design or technical expertise. They
offer a streamlined process for advertisers to showcase their offerings and generate leads.
d) High Readership: Newspapers, magazines, and online platforms hosting classified ads
have a wide readership, increasing the chances of reaching potential customers actively
searching for specific products or services.

3. Types of Classified Ads: Classified ads can be categorized into various types based on
their purpose and format. Some common types include: a) Job Classifieds: These ads
focus on recruitment, featuring job vacancies, employment opportunities, and career-
related information. b) Real Estate Classifieds: These ads promote properties for sale,
rent, or lease, providing details about location, size, amenities, and contact information.
c) Automotive Classifieds: These ads advertise used cars, trucks, motorcycles, and other
vehicles for sale, highlighting specifications, pricing, and seller contact details. d)
Services Classifieds: These ads showcase various services, such as plumbing, catering,
tutoring, and more, offering contact information for interested customers. e) Events
Classifieds: These ads inform the public about upcoming events, such as concerts,
exhibitions, workshops, and fundraisers, providing details on date, time, location, and
ticketing.
Classified Advertisement 1

MATRIMONY
Looking for a bride for our son. He is 30 years
old, working as software engineer in India. He is
smart, kindhearted and responsible. He is ready to
be a home maker as well

Classified Advertisement 2

CHANGE OF NAME
I Rangayya, have changed my name to Ranganna
as per the Gazette notification number 123 dated
25/04/21. I am hereby notifying all concerned that
I shall be known by my new name henceforth.

Classified Advertisement 3

HOUSE FOR RENT

Spacious 2-BHK house for rent in downtown
area, Bengaluru. The house is fully furnished
Contact: @nmsenterprises
8539752318
Classified Advertisement 4

RECRUITMENT
Christ College Mysuru is recruiting Sociology
teacher who have completed their complete
education in English Medium with 7 years of
experience.
Contact: @nmsenterprises
8539752318

Classified Advertisement 5

HOUSE FOR SALE!!

Your dream house awaits: NMS realty presents
luxurious apartments in premium locations.
Spacious layouts, modern amenities and
breathtaking views. Special limited time offer
availabe
Contact: @nmsenterprises
8539752318

Classified Advertisement 6
 FOR SALE!!
Upgrade your home with a chic armchair. With its
modern design and plush conditioning. It offers
comfort and stylish in one. Ideal for cozy reading
corners or lounging areas.
Contact: @nmsenterprises
8539752318

Classified Advertisement 7

RECRUITMENT
Upgrade your home with a chic armchair. With its
modern design and plush conditioning. It offers
comfort and stylish in one. Ideal for cozy reading
corners or lounging areas.
Contact: @nmsenterprises
8539752318

Classified Advertisement 8
 LOST AND FOUND
LOST: I have lost my LIC policy document
(Policy number – 6162XXXX) if found contact
Rajesh @9886065891

FOUND: Gold chain with shimmering silver

chain found near Chaluvamba park
Contact: @nmsenterprises
8539752318
Display Advertisement

PRACTICAL COMPONENT 2
 DISPLAY ADVERTISEMENT

Display advertising has revolutionized the way businesses promote their products and services,
providing an interactive and visually appealing medium to capture the attention of target
audiences.

1. Definition and Purpose of Display Advertising: Display advertising refers to the use of
visual elements, such as images, videos, animations, and rich media, to convey
promotional messages to potential customers. These ads are typically placed on websites,
social media platforms, mobile apps, or digital billboards, aiming to create brand
awareness, drive traffic, and generate leads or conversions.

2. Benefits of Display Advertising: a) Brand Visibility: Display ads help increase brand
recognition by showcasing visually appealing content to a wide audience, enhancing
brand visibility and recall. b) Targeted Reach: Display ads allow businesses to target
specific demographics, interests, or geographic locations, ensuring their message reaches
the most relevant audience. c) Creative Freedom: Display advertising offers a canvas for
creativity, allowing businesses to experiment with visually captivating designs,
interactive elements, and engaging storytelling. d) Measurable Results: Digital display
advertising provides robust tracking and analytics tools, enabling businesses to measure
the effectiveness of their campaigns, track conversions, and make data-driven
optimizations. e) Retargeting Capabilities: Display ads can be used for retargeting,
allowing businesses to reach users who have previously interacted with their website or
shown interest in their products or services.

3. Formats of Display Advertising: Display ads come in various formats, including: a)

Banner Ads: These are rectangular or square ads typically placed at the top, bottom, or
sides of a webpage, featuring static or animated images, text, or a combination. b) Video
Ads: Video-based ads that play before, during, or after online video content, engaging
viewers with audiovisual storytelling. c) Native Ads: Ads that seamlessly blend into the
surrounding content, matching the style and format of the website or platform they appear
on. d) Pop-up and Pop-under Ads: Ads that appear in separate windows or tabs, either on
top of or behind the main browser window, respectively. e) Interactive Ads: Ads that
 allow users to interact with the content, such as quizzes, games, or product demos,
increasing engagement and user participation.

Display Advertisement (Product Ad) 1

Display Advertisement (Product Ad) 2
Display Advertisement (Product Ad) 3
Display Advertisement (Product Ad) 4
Display Advertisement (Product Ad) 5
Display Advertisement (Service Ad) 6
Display Advertisement (Service Ad) 7
Public Service Advertisement

PRACTICAL COMPONENT 3
 PUBLIC SERVICE ADVERTISEMENT

Public service advertising plays a vital role in raising awareness, fostering behavioral change,
and promoting social good. These impactful campaigns leverage advertising techniques and
platforms to address critical issues, such as public health, safety, education, and social causes.

1. Definition and Purpose of Public Service Advertising: Public service advertising, also
known as PSA or social advertising, refers to advertising campaigns designed to inform,
educate, or raise awareness about issues that serve the public interest. These campaigns
are typically created and disseminated by governments, non-profit organizations, or
socially responsible businesses to promote behavioral change, support initiatives, and
address societal challenges.

2. Benefits of Public Service Advertising: a) Social Impact: Public service advertising aims
to create positive societal change by addressing important issues, raising awareness, and
fostering behavioral change among the target audience. b) Public Education: These
campaigns provide valuable information and educate the public on critical topics, such as
health risks, environmental conservation, social justice, and community services. c)
Advocacy and Support: Public service advertising helps advocate for causes, support
marginalized communities, and encourage public involvement in charitable initiatives or
volunteer work. d) Platform for Collaboration: These campaigns often bring together
government agencies, non-profit organizations, businesses, and media outlets, fostering
collaboration and collective efforts to tackle social issues. e) Positive Brand Image: For
socially responsible businesses, public service advertising showcases their commitment
to the community and can enhance their brand reputation and consumer loyalty.

3. Strategies for Creating Effective Public Service Advertising Campaigns: a) Define the
Objective: Clearly identify the specific social issue or cause your campaign aims to
address. Set measurable goals, such as increasing awareness, changing behavior, or
driving action, to guide your strategy. b) Target Audience Analysis: Understand the
demographics, attitudes, and behaviors of your target audience. Tailor your messaging
and creative elements to resonate with their interests and motivations. c) Emotional
Appeal: Develop compelling narratives that evoke emotions, such as empathy,
 compassion, or hope, to engage and motivate the audience to take action. d) Clear Call-
to-Action: Provide a specific and actionable call-to-action that encourages the audience to
support the cause, seek further information, donate, volunteer, or participate in relevant
initiatives. e) Multi-Channel Approach: Utilize diverse media channels, such as
television, radio, print, online platforms, and social media, to maximize the reach and
impact of your campaign. Each channel should be strategically selected based on your
target audience's media consumption habits. f) Collaborations and Partnerships: Seek
partnerships with relevant stakeholders, including government agencies, non-profit
organizations, media outlets, influencers, and community leaders, to amplify the reach
and effectiveness of your message. g) Evaluation and Measurement: Establish metrics to
measure the success of your campaign, such as reach, engagement, behavior change, or
policy impact. Regularly evaluate and analyze the results to make data-driven
optimizations for future campaigns

Public Service Advertisement 1

Public Service Advertisement 2
Public Service Advertisement 3
Public Service Advertisement 4
Public Service Advertisement 5
Press Release

PRACTICAL COMPONENT 4
 PRESS RELEASE

A press release is a concise and structured format used in journalism to disseminate news and
information to the public. It serves as an official statement from an organization or individual,
announcing newsworthy events such as product launches, corporate milestones, industry updates,
or public statements. Press releases provide journalists with important details and key messaging
to craft accurate news stories. They follow a specific format, beginning with a compelling
headline and an introductory paragraph that answers the key questions of who, what, when,
where, why, and how. Subsequent paragraphs provide additional context, quotes, and supporting
details in a clear and objective tone.

For journalists, press releases are valuable resources for gathering news stories and staying
updated. They receive press releases directly from organizations or their PR representatives,
gaining access to timely information without extensive research. Press releases often include
contact information for media inquiries, allowing journalists to reach out for more details or
interviews. Additionally, press releases may contain multimedia elements like images and
videos, providing visual assets to enhance reporting. However, journalists must exercise critical
thinking and fact-checking, verifying information through independent sources and striving for
balanced reporting.

In the digital age, press releases have evolved beyond traditional distribution methods.
Organizations now use online platforms, social media, and email lists to reach a wider audience.
Journalists can subscribe to press release distribution services or follow specific organizations for
direct access. Organizations may also host press releases on their websites, creating an easily
accessible news archive for journalists and the public. Press releases play a crucial role in the
news ecosystem, providing journalists with a steady flow of relevant and timely information.
They serve as a bridge between organizations and the media, facilitating the flow of news and
fostering transparency in communication.

Press Release 1
Press Release 2
Press Release 3
Press Release 4
Press Release 5
 Brochure

Practical Component 5
 BROCHURE

A brochure is a visually appealing and informative medium used in journalism to convey

information to a targeted audience. In the field of journalism, brochures serve as a powerful tool
for media organizations, publishers, and journalists to showcase their publications, news outlets,
or specific journalistic projects. They are designed with careful consideration of aesthetics and
content structure to captivate readers' attention and effectively communicate key messages.

Brochures in journalism typically consist of multiple panels or pages, featuring sections such as
organization introductions, featured articles or stories, journalist profiles, and contact
information. The design and layout align with the media outlet's branding, reinforcing
recognition and trust. They utilize eye-catching images, compelling headlines, and concise yet
impactful text to engage readers and convey the value and relevance of journalistic content.

In the digital age, brochures have transitioned to online formats, known as e-brochures or digital
brochures. These digital versions can be easily distributed through websites, email campaigns,
and social media platforms. Online brochures offer additional benefits, such as the ability to
embed multimedia elements, interactive features, and options for sharing and downloading. They
provide a more immersive experience for readers to engage with the content and the media
organization on multiple levels.

Brochures in journalism serve a dual purpose. They not only promote the media outlet or
publication but also showcase its journalistic mission, values, and expertise. A well-designed and
informative brochure effectively communicates the unique selling points of a media outlet, its
commitment to quality journalism, and establishes credibility within the industry. Additionally,
brochures can be used as marketing collateral to attract advertisers, sponsors, or subscribers. By
presenting an overview of the publication's reach, audience demographics, and advertising
opportunities, brochures generate interest and support from potential partners, contributing to the
sustainability and growth of the journalistic enterprise.
Brochure 1
Brochure 2
Brochure 3