Individual Assignment MKTG8018048

Odd 23-24 P2

Each student will need to provide an essay of 600-700 words on one best practice of an implementation of a new
marketing strategy that is supported by digital technology of a real company of a global/international brand
either from B2B or B2C company that has commercial activities in Indonesia. Students need to write a critical
analysis of the 4R components done by the company, to leverage their competitiveness in the industry.
Implications toward the business has to be provided in the form of marketing metrics and/or financial metrics.
Note:
Students should provide the Turnitin results to avoid plagiarism. The Turnitin ID will be informed later on to
students.