Digital Transformation for Business

Digital Transformation needs a Cultural Change

Groundswell: people can change things without the help of companies.

- People: multitasks, always connected, we trust more on people than brands,
communication power, excessive access to information, everyone can generate
information, professional profile change, Car Sharing,

- Business: collaborative economy, disruptive models,

- Nowadays, the top companies are the ones which satisfy Recognition
or Satisfaction, according to Maslow’s Pyramid.

- Technology: smartphone (2007, with Iphone), Fiber, Cloud, Innovation,

Exponential improvements, Smart Cars, Drones, AI, IOT, 3D Printing, 3D scanning,

- Transaction Costs: E-Commerce reduced drastically some significant

costs such: search and research, decision, delivery, displacement

- Net Effects: the value of a net/web is proportional to the number of

members2. (Bob Metcalf) - DOESN’T IT CONSIDER THE CONVERSIONS?
QUALITY OR RELEVANCE? JUST NUMBERS?

- Asymmetric Models: 2 sided markets. Businesses that joint 2 platforms

through Net Effects

Access x Property

80% of the products we have at home, we only use it once a month.

- we don’t have to buy Books, Movies, Songs, even cars and Bikes anymore
- streaming, rent, renting per hour (electric cars), etc.

3D Maps
1) Design and Customer Experience
2) Analytics and Big Data
3) Technology (tools and systems)
4) People | Companies | Business

WEB and Mobile

PHP
Java
Javascript
IOs (Swift)
Android (Java)
Ai