Tangibles:

Segment 1: High-end client

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 4 5 4,77 ,430
their service delivery that
match your segment.
BIAT’s physical facilities are
30 4 5 4,77 ,430
visually appealing
The employees of BIAT are
well dressed and neat in 30 4 5 4,77 ,430
appearance.
Mean1 30 4,00 5,00 4,7667 ,43018
Valid N (listwise) 30

Segment 2: Middle class

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 3 4 3,87 ,346
their service delivery that
match your segment.
BIAT’s physical facilities are
30 3 4 3,87 ,346
visually appealing
The employees of BIAT are
well dressed and neat in 30 3 4 3,83 ,379
appearance.
Mean1 30 3,00 4,00 3,8556 ,29921
Valid N (listwise) 30

Segment 3: General Public

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 3 4 3,93 ,254
their service delivery that
match your segment.
BIAT’s physical facilities are
30 3 4 3,90 ,305
visually appealing
The employees of BIAT are
well dressed and neat in 30 3 4 3,87 ,346
appearance.
Mean1 30 3,33 4,00 3,9000 ,17833
Valid N (listwise) 30

Segment 4: Young people

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 4 5 4,17 ,379
their service delivery that
match your segment.
BIAT’s physical facilities are
30 4 5 4,23 ,430
visually appealing
The employees of BIAT are
well dressed and neat in 30 3 5 4,07 ,640
appearance.
Mean1 30 3,67 5,00 4,1556 ,44406
Valid N (listwise) 30

Segment 5: Very small company

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 4 5 4,33 ,479
their service delivery that
match your segment.
BIAT’s physical facilities are
30 4 5 4,30 ,466
visually appealing
The employees of BIAT are
well dressed and neat in 30 3 5 4,07 ,740
appearance.
Mean1 30 3,67 5,00 4,2333 ,52632
Valid N (listwise) 30

Segment 6: Small and medium company

 Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 4 4 4,00 ,000
their service delivery that
match your segment.
BIAT’s physical facilities are
30 4 4 4,00 ,000
visually appealing
The employees of BIAT are
well dressed and neat in 30 4 4 4,00 ,000
appearance.
Mean1 30 4,00 4,00 4,0000 ,00000
Valid N (listwise) 30

Segment 7: Tunisians living abroad

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 1 5 4,43 ,817
their service delivery that
match your segment.
BIAT’s physical facilities are
30 4 5 4,53 ,507
visually appealing
The employees of BIAT are
well dressed and neat in 30 1 5 4,43 ,817
appearance.
Mean1 30 2,00 5,00 4,4667 ,68145
Valid N (listwise) 30

Segment 8: Non- residents in Tunisia

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

BIAT uses state of the art

technology and equipment in
30 2 4 3,00 ,983
their service delivery that
match your segment.
BIAT’s physical facilities are
30 4 4 4,00 ,000
visually appealing
The employees of BIAT are
well dressed and neat in 30 1 4 3,27 1,172
appearance.
Mean1 30 2,33 4,00 3,4222 ,61857
Valid N (listwise) 30