5 high-converting Funnel

Blueprints
Your secret weapon for sales domination

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 Lead Magnet
2-Step Optin Box 2 Email Offer
Landing page
Traffic from Ads Expiring Soon

Lead Magnet Thank You +

Inbound Traffic Lead Magnet
Landing page Tripwire Offer Retargeting Ads
Landing
Browsepage
Site Pop-up /
Content Upgrade

Upsell A Tripwire 2 Yes

(start separate Up-Down sequence)

Checklist: No
● Foundation
Yes
○ Lead Magnet LP
○ 2-step Optin Box Upsell B Downsell B
○ Website Pages
○ Content Upgrade/Pop-up
○ TY + Tripwire Page
○
○
Upsell LPs (5)
Downsell LPs (4)
$ Upsell C Downsell C
○ Tripwire Page
○ TY Buy Page
● Follow-up
○ 2 Offer Expiring Emails Upsell D Downsell D
○ RT Ads
● Fuel
○ Traffic Ads
○ Inbound Traffic
Upsell E Downsell E
RT = Retargeting $
TY = Thank You
LP = Landing Page Thank You Page
Advanced: Instant “Up-Down” Long Funnel
 Lead Magnet Thank You + 2 Question Survey Form
Inbound Traffic Opt-in Landing page
Landing page (Who are you + Biggest Challenge)

Opt-in Landing page

Relevant Tripwire Retargeting Ads
Content Upgrade
Offer Landing Page
Browse Site Yes
No
Pop-up or Sidebar $
Opt-in widget
5 Email Seq: Address
Advanced: The AutoGrow.co Survey Funnel Relevant Upsell #1
Specific Challenge +
Checklist: Prime for Upsell Offer #1
● Foundation No
Yes
○ Website Pages
○ Lead Magnet LP $
○ Content Upgrade
○ Opt-in Pop-up or Side Bar 5 Email Seq: Address Relevant Upsell #2
Widget Current Challenge +
○ TY + Survey Form Page
○ Tripwire LP Prime for Upsell Offer #2 No
○ Upsell LPs (3) Yes
●
○ TY Buy Page
Follow-up
$
○ 5 Address Specific
Challenge Emails (3)
5 Email Seq: Address Relevant Upsell #3
○ Re-engagement Email Specific Challenge +
○ RT Ads Prime for Upsell Offer #3
● Fuel No Yes
○ Inbound Traffic
$
RT = Retargeting
TY = Thank You Re-engagement Thank You Page
LP = Landing Page
Sequence
 z

General Lead Magnet $ $

Traffic from Ads After other
Landing page X% become Y% become
kinds of
email Customers Affiliates
Pop-up, content follow-up...
Inbound Traffic
upgrade, other...

Offer is shared.
People view and
Affiliate info 2 Emails on benefits click on social
landing page of becoming an media, email list
affiliate grows...
Checklist:
● Foundation
○ Lead Magnet LP
○ Content Upgrade/Pop-up
○ Affiliate Info LP CTA for sign-up form
○ Sign-up Form Page
○ Confirmation Page
○ Link Social Media
Accounts Page
○ TY Page
● Follow-up
○ 2 Benefit Emails Confirmed sign-up 5 Emails training on Thank You for sharing
○ 5 Training Emails page being effective
○ Notification Email
● Fuel
affiliate
○ Traffic Ads
○ Inbound Traffic

RT = Retargeting Promote new Share CTA

TY = Thank You Link social media
content / within an Email
LP = Landing Page accounts Notification
affiliate offer?
 Ecommerce: The Skincare Free Sample Funnel

Traffic from Ads Lead Magnet Thank You + Free Sample

Pop-up 2-step optin Retargeting Ads
Landing page Landing Page

Traffic from Email

Pop-up Lead On-page Exit Free Sample 3 Email Offer Follow-up
Magnet offer Pop-up w/ Opt-in Landing Page Sequence
Inbound Traffic for Free Sample
Offer

Checkout Page +
Checklist:
● Foundation Order Bump (optional)
○ Lead Magnet LP
○ 2-step Optin Box
○ TY + Free Sample Page
○ Pop-up Lead Magnet offer
Thank You + Retargeting Ads
○ Free Sample LP $ CTA for full skin kit
○ Checkout Pages (2)
○ Offer Sales Page
○ TY Buy Pages (2)
● Follow-up
○ 3 Follow-up Emails 3 Email Limited Time
○ 3 Limited time Offer Full skin kit / offer sales Offer Sequence
Emails
○ RT Ads (2)
page (discount OR value
● Fuel add-on)
○ Traffic Ads
○
○
Inbound Traffic
Email Traffic
$
RT = Retargeting
Thank You Page Checkout + Order Bump
TY = Thank You w/ CTA to Share (optional)
LP = Landing Page
 Evergreen Video Launch Sequence Funnel

Traffic from Ads Opt-in Landing page 2-Step Optin Box

Confirmation page + next step
Video 1
(The Opportunity)
Pop-up or Sidebar
Inbound Traffic Opt-in widget Single Click Opt-in
2 Email Reminder to
(in Email)
watch + transcript

Traffic from Email 2 emails inviting Video 2

subscribers to receive (The First Step in X
the free training coming minutes)
Checklist:
2 Email Reminder to
up
● Foundation watch + transcript
○ Opt-in LP
○ 2-step Optin Box
○ Pop-up or Sidebar Opt-in
Retargeting Ads
Widget Video 3
○ Single Click Opt-in (The tools you need
○ Confirmation Page 2 Email Reminder to and common Q’s..
○ Video LPs (4)
○ Checkout Page
watch + transcript “How do you do it?”)
○ TY Buy Page 3 Email Offer
● Follow-up Expiring Soon
○ 2 Invitation Emails
○ 2 Offer Exp. Emails
○ 2 Reminder Emails (4)
○ RT Ads 2 Email Reminder to
● Fuel watch + offer reminder Video 4
○ Traffic Ads € The solution to doing
○ Inbound Traffic
○ Email Traffic Thank You Page it, funnel demo and
Checkout Page product benefit
RT = Retargeting w/ CTA to Share
TY = Thank You breakdown
LP = Landing Page
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