BUSN 198 Business Idea & Feasibility Assignment

Value 15% GROUP ASSIGNMENT (All GROUP MEMBERS WILL RECEIVE THE SAME MARK .

Due: Midnight Sunday February 4h GROUP ASSIGNMENT... PLEASE NOTE: The submission to the drobox shall be done by ONE member

of the group listing the names of all group members on the submission.

This group assignment is intended to move you along in the process of creating a business plan.

Choose a product or service relevant to recreation and leisure or fitness and health or
something that interests you. The following are critical thinking questions,

1. What is your differentiator product and/or service in your business?

2. What is your business proposition?
3. What does your business landscape look like? Competition? Pricing? Marketing?
4. How do you feel about starting a business: excitement, nervous, afraid?

Name this new venture and answer the following questions. Please reference our class work
and/or the textbook in formulating your answers.

1) Will your business be organized as a sole proprietorship, partnership

or a corporation? Provide reasons for your choice. 3 marks

2) Explain the consumer want or need that your product or service

will fulfill 3 marks

3) What level of innovation does your offering represent? Explain. 3 marks

4) What channels of distribution will your product or service utilize? 3 marks

5) Detail how you will differentiate your product or service from

similar products and services offered by the competition. 3 marks