Situation Analysis

Current Scenario

FAO promoting food

security action to For this year PRAN has chosen
combat hunger and a theme of water for World
malnutrition. Food Day as food security and
nutrition.

Increase of the water footprint

in daily life.
 Problem Identification

Bangladesh faces significant 38.3% of Bangladeshis Waterborne infections

challenges in providing safe
and reliable water supply
and sanitation services.
consume unsafe water due
to groundwater salinity,
while 84% of the
population living in the
coastal portion of the
nation are illiterate of this.
contribute to 38.7% of all
disease cases and
are responsible for 8.5% of
the total deaths in
Bangladesh.
 Mission
Vision
“Make people aware from
“Decrease the waterborne illness death.” unsafe and arsenic in groundwater.”
 TARGETING

 General Public in Bangladesh  Rural and Urban Areas

(Focusing on Young People and Families)
 BIG IDEA

AquaRise Bangladesh
Sustainable Water Management for All
 Campaign Ambassador
“TAMIM IQBAL” as our campaign ambassador

 Promoting Campaign messages,

goals and Objectives.
 Increase Awareness.
 Educate people about
water footprint.
 BIG IDEA PHASES
C A p
Collaboration Awareness Promotion

• School-College
• Influencers Event • Mascot
• Local NGOs • Rainwater • Magazine &
• Educational Harvesting Newspaper
Platforms • Empower Local • Billboards
Communities
• Water-Efficient
Agriculture
 Plan of Action 01:Collaboration
Collaboration with Tahsan Khan

“Tahsan Khan” will come live and tell people

to give random people free “PRAN Drinking
Water” in this hot weather and uploads the
photos on social media with the hashtags of:

#WorldFoodDay
#PRANForTheFuture

20 Lucky Winners will get a chance to meet

greet with Tahsan Khan
 Plan of Action 02 :Collaboration
Collaboration with Local NGOs

Collaboration with Local NGOs in

rural areas, we will conduct household
visits to assess the quality of drinking
water sources and we will make sure
that they will have Safe Water.
 Plan of Action 03 :Collaboration
Collaboration with Educational Platforms:

To Educate people about Arsenic

Water and Drink Safe Water.
 Plan of Action 01 :Awareness
Conduct a seminar in school and college to
aware students about water footprints.

Rain Water
Surface &
Ground Water We plan to attract students with
a fun game called "Kutkut" that
Polluted
Water focuses on three key components
of water footprints.
 Plan of Action 02 :Awareness
Rainwater Harvesting:

Rainwater harvesting at the household to

reduce dependence on groundwater and
surface water.
 Plan of Action 03 :Awareness
Empower Local Communities:
We aim to aware local
communities with the
knowledge and tools to
manage their water resources
effectively. We will also
promote the establishment of
water management
committees and offer training
in sustainable water practices.
 Plan of Action 04 :Awareness
Water-Efficient Agriculture

Our aim is to aware farmers and educate

about water footprints of their crops .
In order to reduce the water wastage in
farming land.
 Plan of Action 01 :Promotion
Mascot:

Here is our mascot "AquaDrop"

to promote "Water is Life, Water
is Food. Leave No One Behind.”

“AquaDrop”
 Plan of Action 02 :Promotion
Magazine & Newspaper:

We are promoting
our theme "Water
is Life, Water is
Food. Leave
No One Behind.”
through magazine
and news paper.
“Water is Life,
Water is Food .
Leave No One
Behind.”

Water is Life, Water is Food .Leave No One Behind.

 Plan of Action 03 :Promotion
Billboards:

Promoting our
Water is Life, Water is Food .Leave No One Behind. Campaign theme
through billboard
in busy roads.
Our Digital Marketing Banner

Water is Life, Water is Food. Leave No One Behind.

 Social Media Strategy

 Google AdSense and Facebook pixel for monitoring

 Official Instagram page- Sponsored Ads
 Official Facebook page- (Banner Ads, Interactive Ad,
Sponsored Ads, Carousel ads, Display ads, Bumper
ads)
 YouTube Non-skippable 5 sec ads.
 Bird’s eye view of marketing timeline

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Influencers
Local NGOs
Educational Platform (4 Platforms , 2 months each)
School ,College Events School ,College Events
Rain Water Harvesting
Empower Local Communities
Water-Efficient Agriculture
Digital Marketing
Magazine & Newspaper
Billboard Billboard
 Financial Analysis
Campaign Name Particulars Cost Total Cost Reach

CampaignAmbassador 10,00,000 10,00,000

(Tamim Iqbal)
Collaboration With Tahsan Khan 8,00,000 8,00,000 2,50,000
Collaboration With Local NGOs 1,00,000 6,00,000 20,00,000
(6 Month)
Collaboratin 5,50,000
Awareness 10MS
With
Educational Roots 1,25,000
Platforms Sikho 10,50,000 14,00,000
3,00,000
Amar 75,000
Pathshla
Prothom Alo News Paper (52 30,000 15,60,000 50,00,000
Weeks)

Kishor Alo Magazine (12 20,000 2,40,000 12,50,000

Months)
Billboards (7 Months) 2,40,000 16,80,000 8,50,000
Promotion
Digital Marketing (104 Ad) 1200 1,24,800 7,20,000

Other Cost Campaign Purpose (Water 45,000 5,40,000

Harvesting + School, college
Event)
Total Cost 75,94,800 1,14,70,000
 Financial Breakdown

Total Cost
Cost Per Reach =Total Reach
=75,94,800/1,14,70,000
=0.662 BDT
THANK

YOU