Professional Documents
Culture Documents
ProNails - SS22 ProNails Naily News en 2
ProNails - SS22 ProNails Naily News en 2
18
Tel.: +32 3 669 61 67
info@pronails.com
CREATIVE TEAM:
Michael Van de put, Birgit Serruys
SUPERCHARGED COLLECTION
Audrey Heselmans, Jennifer Kolomoni Bambi
New Colours - p. 4 - 9
NAIL STYLISTS: New Nail Art - p. 13 - 15
Sandrine Roelants, Agnieska Kórnas, Dear beauty professional, Get the Look - p. 16 - 17
Salon Marketing Tools - p. 38 - 39
Patricia Lima, Kirsten Mutsaerts
Earning more by working less hard, does this appeal
PHOTOGRAPHY: to you?
10
Tom De Roeck, Francesco Scotti
Kathelijne Seeldraeyers As a beauty entrepreneur, you all too often say yes to
BFLEX GEL INNOVATION
that extra customer who wants to come outside opening
STYLING: hours, or no to that well-deserved price increase. The
Bflex - p. 18 - 25
Audrey Heselmans, Jennifer Kolomoni Bambi fear of losing customers is deeply rooted, partly due to
the pandemic and the mandatory closures for high-
LAYOUT: contact services, which are now, let's hope, behind us.
Android
The art is to continue to believe in your own strength by
COPYWRITING: working smarter, rather than harder. At ProNails we want BOX GELLAK & SOPOLISH
Michael Van de put, Laura van Bergen to support driven beauty entrepreneurs like you for the
long term. With exceptional beauty expertise, profitable Collection Box SS22 - p. 10 - 11
TRANSLATIONS: salon services and a strong salon image you can make
Biljana Simišić, Ksenija Melentić, Valy Mihai, the difference, and we want to strengthen you in this
36
Elena Tsakalos, Laura Dominguez, journey. Now and in the future.
Lena Dulaurent, Beatriz Pedrosa, Marta Codato,
Brigitte De Ruysscher, Plamena Georgieva, I am sure that the new BFLEX will become your 'Best
Martina Manolcheva, Daniel Stojanovic Friend' and of your customers: with these LED gels
26
you can quickly and easily achieve a natural look with
Copyright © February 2022 an unprecedented perfection! In addition, you will
undoubtedly be able to make a difference with our new
Professionails NV spring and summer colors: like no other you will give NEW PRODUCTS
All rights reserved. Nothing from this issue may be your customers a confidence boost this season with
reproduced without the prior consent of the publisher. these energetic and refreshing nail colors. It's time to TAKE ME THERE COLLECTION Rose Shimmer Top Coat - p. 12
supercharge your salon! Green Sanders - p. 36
New Foot Files - p. 37
www.pronails.com New Colours - p. 26 - 31
Birgit Serruys Get the Look - p. 32 - 33
Salon Marketing Tools - p. 38 - 39
Product Development Director
B AT T T E R Y L O A D I N G … B O O S T Y O U R E N E R G Y L E V E L W I T H V I V I D C O L O U R S
This summer we want nothing more but hyper-saturated nails. The power of
SUPERCHARGED
these bright colours lies in its fun factor! These mood boosters give you an
instant kick. You only look at the positives, not the negatives.
The 6 new Supercharged colours recharge you just the way the sun, vitamins and
happy vibes do. These bright hues make you feel alive. The higher the saturation,
the better. Because you never get saturated.
Everything is so bright, juicy and intense. You are going for an explosion of colour
and energy this summer!
With this quirky, sexy collection, we want to be anything but subtle as a colourist.
We're opening a path to bold summer nails. It's a fresh range that inspires and
transforms. We’re sure it will charge each of us with happiness.
SUPERCHARGED
SUNSHINE
VITAMINS
LOVE
EXPERIENCES
FUN
NAIL COLOURS
6 PRONAILS NAILY NEWS 2022 7 PRONAILS
ELECTRIC BLUE
WITH SHOCK
E-SHOCK
EFFECT
SUPERSONIC
SUPERCHARGED
T H I R S T- Q U E N C H I N G P I N K
DRINK PINK
A happy pink we want
to drown ourselves in!
A sweet mocktail of life?
Or a bitter mix of
everything you stand
for? Another virgin
Cosmopolitan, please!
MELON SLUSH
fun, with ProNails. This juicy FRESH FRUITY
colour also works great on A N D D E L I C I O U S LY
your toenails! Especially in
combination with a tanned or
SUMMERY
orange skin!
Love your body!
SPRITZ-IT
CHERRY BOMB
CHERRY ON TOP
YOU ARE THE
An intense cherry red with a juicy, sugary
shimmer in it. Unleash this colour bomb on
your summer nails – so sexy! The cherry on
top of this Supercharged collection!
LongWear n° 303 - 10 ml - Ref. 29866
Sopolish n° 303 - 8 ml - Ref. 29841
COLLECTION
LIMITED
EDITION SS22
COLLECTION
BOX GELLAK BOX
& SOPOLISH
WOULD YOU RATHER HAVE ALL OF 22'S SPRING/
SUMMER COLOURS TOGETHER IN 1 ICONIC,
ECONOMICAL SS22 COLLECTION BOX?
This will be available in a Gell polish and Sopolish edition, each with
the 12 new Supercharged and Take Me There collection colours!
EXCL
US I
I N TH VE
IS
COLLECTION BOX
C O LL
EC T I
ON B
W ill n OX
o
avail t be
se pa able
r a t e ly
!
Each box will include a FREE DOTS ON TOP WHITE MATT TOP
COAT, which won’t be available separately or elsewhere!
G
UD I N
INCLREE
F C oat
Top
W hi t e
Shop the Shop the
M at t
t s O n Top
Do
Gellak Sopolish
Collection Box Collection Box
12 PRONAILS NAILY NEWS 2022 13 PRONAILS
NOW AVAILABLE
S E P A R AT E LY !
S H I M M E R S F I R E F L A K E S T O P C O AT
ROSE
This set of transparent Top Coats is a must-have for every nail stylist. The
ultra-thin brilliant Fire Flakes in this gel with a broken glass effect will add
a beautiful finish to your nail look. Each aurora gel has a different colour
effect: gold-like, orange-red or purple.
Another advantage? You don't have to put another gloss on top of it!
You can use them for both Gellak and Sopolish manicures.
This Sopolish and Sapphire Gloss Rose Shimmer was You simply loved this Rose Shimmer so very much! You asked
an exclusive gift with the previous collection boxes. us many times whether this top product would become TIP FROM THE NAIL STYLIST
Both Top Coats have a similar rose gold sparkle, giving available separately... So here you go!
a beautiful warm shimmer effect on both dark and light Dare to combine these flakes with non-obvious contrasting colours.
colours. You don't have to stick to similar shades. The orange-red flakes on
top of a mint green or dark blue nail colour create a very surprising
Sapphire Rose Shimmer Sopolish Rose Shimmer special effect.
14 ml 8 ml
Ref. 29787 Ref. 29789 These gels are also great as a top coat on nude colours or
Babyboom look!
14 PRONAILS NAILY NEWS 2022 15 PRONAILS
by Agnieska Kórnas
These Neon Led Gel bottles have a built-in long, ultra-fine brush
that allows you to easily apply Nail Art. Let your creative juices
flow using fine lines, drawings, swirls or a coloured French.
The White and Black Laser Gels replace the stiffer Gel Paints.
With the brush you can apply the finest lines and drawings.
White Laser Gel Black Laser Gel Neon Laser Gels 5pcs
GET THE LOOK 8ml - Ref. 29893 8ml - Ref. 29894 Ref. 29888
LASER LINERS
by Sandrine Roelants
16 PRONAILS NAILY NEWS 2022 17 PRONAILS
Get look!
the
NEW
BFLEX
NATURAL NAIL TREATMENT
VEGAN ACID FREE
This brand new all-in-one ultra flexible Base, Builder, Tone and Shine Gel will
be your new BF in your salon! Because Best Friends make your life easier, bring
out the best in you and are flexible. No fuss, simple and to the point!
With BFLEX, you as a nail technician have the answer to what women want: to
bring out the best in their natural nails, thanks to a Nail Therapy Treatment with
all the bells and whistles!
20 PRONAILS NAILY NEWS 2022 21 PRONAILS
FLEXIBLE
MILKY
4 IN 1
BASE
WHAT
BUILDER
TONE & SHINE
IN A BOTTLE
IS BFLEX? "SAVING MORE TIME MEANS MORE
TREATMENTS AND MORE REVENUE.
SIMPLY DO THE MATH!"
This innovative Gel in a Bottle is super flexible and ideal for those who like short
or medium length natural nails with an extremely thin and natural look.
This Gel can be applied to all nail types. Whether the nails are flexible, thin,
normal, healthy, hard, dry or damaged. So you can even help nail biters with this!
R EVO L U TIONARY
Thanks to the simple drop technique, the Gel will spread super-fast and evenly
on the nail surface. This awesome product does all the work for you!
BFlex LED Gel Clear - 14 ml - Ref. 29909
You obtain the fastest and most efficient result using the Smart Light LED lamp. In
only 30 seconds SOFT you cure each nail and you don't have to file into shape. On TR E NDY
top of that, the Smart Light also guarantees a beautiful shine.
FAST
Saving more time means more treatments and more revenue. Do the math
yourself! This new BFLEX is definitely suitable for toenails as well. With the
pedicure season coming up this is a must-have in your list of services.
These bottles come in a luxurious set with 6 nude shades, which go with all E ASY
possible skin tones. In addition, you can combine the Clear with any ProNails
colour Gel.
P R OFITAB LE
T I ME SAV ING
YUMMY
NATUR AL
L AT T E
THIN
V E GAN
ACID FR E E
BEAUTIFULLY 22 PRONAILS NAILY NEWS 2022 23 PRONAILS
PACKAGED!
6 B O TTLE S I N A LU XU RY BO X
Discover all 6 BFLEX nudies in a beautiful box, a must-have item for every successful nail stylist who
wants to expand her offer of Gel services - and especially her clientele - and offer her customers what
they want: nails with a natural look! VEGAN ACID FREE
And all this in a fast, simple, and price-conscious way.
DREAMY
BFlex LED Gel set 6 pcs
Ref. 29911
Contains
BFLEX LED Gel Latte - 14ml / BFLEX LED Gel Yummy - 14ml
BFLEX LED Gel Baby - 14ml / BFLEX LED Gel Dreamy - 14ml
BFLEX LED Gel Candy - 14ml / BFLEX LED Gel Milky - 14ml
CANDY
24 PRONAILS NAILY NEWS 2022 25 PRONAILS
BE HAPPY,
HOW DO YOU USE THIS GEL?
BE YOU,
BFLEX ! Among your customers you’ll have Gel lovers, nail polish users Very quick, easy and efficient! ProNails Head Educator Sandrine explains
and semi-permanent Gel Polish fans. So you won’t have to all the steps clearly and concisely. Watch the clip on our website.
EMBRACE YOUR NATURAL NAIL introduce this Gel to all your customers, because some of them
like long Gel nails with extensions, which is not possible with
this one.
Who is this Gel Service ideal for?
For anyone who wants a natural, healthy look. For ladies who You can really see this as a completely new Gel nail service,
prefer to keep their nails shorter and very natural, at natural a trendy and much sought-after service where you don’t just LEARN HOW TO WORK
WITH BFLEX!
length. It is the ideal way to get Sopolish customers to find their create the nails, but also safely trim and pamper the cuticles.
way to Gel, so that in time they become regular customers who This natural look that so many women long for is the way to
return monthly. make a justified price increase for your expertise, because they
are quite willing to pay for it. Each new product requires a specific training. This can be digital at your own
But you will attract completely new customers too who did pace or in a group on location. Discover our brand-new E-learning or register for a
not know that such a gel service was possible, because they Of course you want your clients to enjoy the beauty of their workshop at a Training Center near you. MORE INFORMATION?
themselves will look for salons that offer a very natural nail Natural Nail Therapy pampering moment even longer at home.
treatment! As a BFLEX Expert you can also appear in our Salon And you can help them by offering cuticle oil and hand cream, What you will learn: On our website you will find more detailed
Store Locator on the ProNails website. which will also increase your turnover. • How this Gel can be successful for your salon information about this new great product.
• How to work with BFLEX
• Apply different looks: colour, natural, French and Babyboom
• Practise the technique on a hand model
BABY
WITH THE SMART LIGHT, YOU
GET THE MOST BEAUTIFUL
SHINE!
The Smart Light led lamp
40 Years Limited Edition Do you want to be sure of a beautiful high gloss finish? Always cure these
Ref. 29671 BFLEX Gels in the Smart Light LED lamp in just 30 seconds SOFT! Because
smart gels deserve a fast cure with heat control. No other curing lamp lets
the BFLEX Gels shine like the Smart Light!
Shop the
• Smarter & faster curing
• 4 individual timer buttons with built-in smart LED intelligence
• The timer buttons come in 30 and 60 second versions, either in
Smart the FULL Start or SOFT Start function
Light • The SOFT function allows you to slow down the curing process
for customers who are highly sensitive to heat spikes
26 PRONAILS NAILY NEWS 2022 27 PRONAILS
TA K E
ME
TH ER E
You want fresh air, you love space around you and you
need to discover new places. These colours will take you
wherever you want to go. Earthly elements are alive in each
of these swirling hues. Sand, sky, rocks, nature. This is a
collection that does not transform you, it transports you.
Away from it all, carried along by the wind.
These new nail colours will take your clients on a relaxing me-
time trip and bring a breath of fresh air to your salon. Your great
SUPERCHARGED
service and nail expertise give your clients the freedom to look
their best for weeks, wherever they are.
28 PRONAILS NAILY NEWS 2022
SEA
sky blue trend colour matches
perfectly with nudes and earth tones.
S AG E
A natural, soft sage green.
This elegant shade wears
BR E AT H E
Sopolish n° 308 - 8 ml - Ref. 29846
more or less like a nude. LongWear n° 308 - 10 ml - Ref. 29872
Gellak n° 344 - 10 ml - Ref. 29858
A N T I L OPE
R ED DE W
Gorgeous, like dew sparkling in the desert.
KITE
You'll feel the morning sun rise like a warm
glow within you. This beige sand colour
with rich glitter will make you the Queen
of the Desert!
LongWear n° 312 - 10 ml - Ref. 29876
Sopolish n° 312 - 8 ml - Ref. 29850
Get look!
the
SILVER SAGE
by Agnieska Kórnas
L E T Y O U R F E E T B R E AT H E !
#FREEYOURFEET
WIL L YOU B E OU R N E X T
PREMIUM PARTNER?
Your feet need freedom and fresh air too! In summer, you can finally show them
again: on the beach or at the swimming pool, or in that beautiful pair of sandals!
Why professionals choose a Premium partnership: Of course, you want them to shine: well-groomed feet with freshly polished
toenails are an absolute must, all summer long!
• You will become a professional ProNails partner:
You will be the first to see the latest product innovations During summer, foot care is a luxury you cannot live without. ProNails makes it
and techniques, and receive business tips and personal easy for everyone to get through summer easily and carefree thanks to:
support. • A professional foot care line for an efficient and delightfully refreshing
salon pedicure
• Image support thanks to our strong brand: • Matching care products for a daily care routine at home
your salon image is reinforced by an internationally • The trendiest summer colours to have your feet ready for any occasion
recognised and popular brand.
request form The Cracked Heal Foam is the ultimate solution to repair and protect
extremely dry and cracked skin.
Do you often suffer from calluses and/or dry skin, despite regular pedicures in
the salon? Spray some Callus Off on your feet before filing and let it soak in for
a while before filing. This wonder marvellous product will soften your callus so
you can remove it effortlessly!
36 PRONAILS NAILY NEWS 2022 37 PRONAILS
2 NEW
FOOT FILES
NEW!
COMING SOON
The new Green Sanders Medium and Fine replace the White Quartz Sanders. They are always used in
combination with the rubber nail tip and are available per 50 pieces.
These Green Sanders are of high quality and have a higher efficiency. Thanks to the premium paper
quality used, these Sanders are more resistant and have excellent heat dissipation without clogging. Professional double-sided sterilizable foot file:
Thanks to the use of recycled materials and an increased energy efficientt production process, these ✓ Fine & coarse side
Sanders are also more environmentally friendly. ✓ Ergonomic grip, lightweight
✓ Safe, injury-free design with rounded edges
Not only you, but also your customer will notice the difference! The special green material is very ✓ Suitable for all skin types
comfortable to use, feels soft on the nails and offers the desired sharpening power, depending on the ✓ Easy to clean, suitable for autoclave and ultrasonic
coarseness you choose. bath sterilisation
✓ Durable quality in stainless steel
Check the
out website
TIP!
Use the straight side to file
toenails straight and the round
side to file toenail corners
38 PRONAILS NAILY NEWS 2022 39 PRONAILS
MARKE T I N G TOOLS
BANNERS SS22
DISPLAYS POSTERS & 65 x 170 cm
PICTURE
With these new salon marketing tools you can proudly show every Breathe - Ref. 29899
client that behind every pot, every colour and every treatment
BANNERS Cherry Bomb - Ref. 29898
in your salon there is 40 years of Belgian expertise, quality and Sea Sage - Ref. 29901
innovation, which you can feel and see during each visit!
Show off your new collections and literally put your LongWear
colours on a pedestal on our stylish solid wood display with milled
logo and cutouts for LongWear colours, Start & Finish. You get this
display completely FREE with the purchase of the SS22 LongWear
Display Pack!
ProNails thinks about the planet. Did you know that POSTERS SS22
all our displays are reusable? 50 x 70 cm
With each new collection we provide new collection
cards that you can replace. This way you can show the Spritz-it - Ref. 29913
most recent trend colours using the same display over Red Kite - Ref. 29914
and over again. Breathe - Ref. 29915