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Essential Graphic Design Solutions 5th Edition Robin Landa Solutions Manual Full Chapter PDF
Essential Graphic Design Solutions 5th Edition Robin Landa Solutions Manual Full Chapter PDF
Learning Objectives
01 understand how visuals are classified
02 learn about signs and symbols
03 study the basics of designing icons
04 become familiar with media, methods, and visualization
05 learn about image creation, selection, and manipulation
06 grasp visualizing form
07 acquaint yourself with drawing for designers and graphic interpretations
08 begin to learn about designing with color
09 apprehend storytelling through visualization
Overview
Draw attention to the two main roles of visualization in graphic design: 1)
visualization as visual thinking for conception, and 2) visualizing images for use in
design solutions.
Students tend to favor two visualization avenues: 1) methods they are comfortable
with and have been using all their lives, and 2) finding readymade images online.
Focus on getting students to explore new ways to visualize and to determine which
method best suits a specific design concept. Explore visualization methods together
through experimentation, alternating between using software and traditional tools
and materials, such as ink and brush on paper or cut paper. The more you do this,
the more comfortable students will become with experimentation (expect some
resistance at first).
Discourage using stock images. Encourage students to make their own using
traditional media, such as photography, drawing, model making, and more. Talk
Graphic Design Solutions, 5e | Landa 2
Instructor’s Manual
Point out that designers often do not follow a linear process when composing and
visualizing.
Point out that grasping the classifications and depiction categories will increase their
understanding of how images communicate as well as augment their range of
visualization approaches.
Part I
▪ Explore the classifications of visuals:
➢ Show Dia. 6-1 /// Classification of images
>>Notation: a linear, reductive visual that captures the essence of its subject,
characterized by its minimalism.
>> Pictograph: an elemental, universal picture denoting an object, activity, place,
or person captured through shape. (For example, show the images denoting
gender on restroom doors.)
>> Silhouette: the articulated shape of an object or subject taking its specificity
into account (as opposed to the more elemental form of a pictograph).
>> Linear: a shape or form described predominantly by use of line.
>> Contour: a shape or form depicted through the linear outline of an object’s or
subject’s boundaries.
>> Light and Shadow: using light and shadow to describe form and the illusion of
three-dimensional space.
Graphic Design Solutions, 5e | Landa 3
Instructor’s Manual
Presentation
Present all the depictions in black and white only.
▪ Focus on the role of icons in graphic design—from desktop icons to mobile apps
to wayfinding symbols.
▪ Students should understand:
>>Who is the audience?
>> At what size will the icons be seen?
>>What is the context and where will the icons be seen—on screen, close-up,
lighted, from a distance, in print? At which perspective or angle?
>>What are the communication goals? What do the icons represent—actions,
figures, places, objects, creatures?
>>How reductive or elemental do they need to be to work? Totally no-frills?
>> Are these icons part of a system?
>>Which style will work across the system and is appropriate for the entire design
project?
➢ Show Fig. 6-4 /// Icons and Preliminary Sketches
➢ Show Case Study: Glasgow 2014 Commonwealth Games Pictograms by
Tangent Graphic
▪ Make clear:
>>Designing a system requires a clear design concept and a consistent use of
scale, perspective, shapes, and formal elements, such as line, color, and
texture.
>>The signs or icons in a system must look as if they belong to the same
family.
>> Accurately depict the shape of the object to allow users to recognize and
decipher the icon at a glance.
>> Aim for elemental form. (Stress this.)
>> Represent an image from its most characteristic angle.
>> Select commonly recognizable images that people around the world will be
able to understand.
>> Select color and/or values for impact, legibility, meaning, brand storytelling,
and context.
>> Treat all icons in a system consistently in terms of style of visualization,
perspective, and near and far.
>> Use a consistent single light source on all icon objects, if using light and
shadow to depict form.
>> Visualize icons to work well on both white and black backgrounds.
>> Scale the icon for different sizes.
This assignment is based on advice from Alice E. Drueding, Professor and Graphic
and Interactive Design Area Head at Tyler School of Art, Temple University.
1. Choose one image, such as a cat, dragon, tree, or crab. It is important to pick
2. Render the image fifty ways, utilizing different rendering techniques and
example, did you know that you can paint with black coffee? Did you know
that you can paint with rubber cement to mask white areas of paper, then
paint over it, and remove the cement to reveal a white silhouette? Also, feel
Presentation
II
I do not wish to make a third with Pontius Pilate and Mr.
Chadband in raising the question, “What is Truth?” but merely to
suggest here that, as soon as ever you raise it over poetry or over
prose fiction, it becomes—as Aristotle did not miss to discover—
highly philosophical and ticklish. To begin at plumb bottom with your
mere matter-of-fact man, you will be asked to explain how in the
world there can be “truth” in “fiction,” the two being opponent and
mutually exclusive terms; and such a man will tell you that larkspurs
don’t listen, lilies don’t whisper, and no spray blossoms with pleasure
because a bird has clung to it; wherefore, what is the use of
pretending any such lies? Ascending a little higher in the scale of
creation, we come to another bottom, a false bottom, a Bully Bottom,
who enjoys make-believe, but feels it will never do “to bring in (God
shield us!) a lion among ladies.” Still ascending past much timber, we
emerge on the decks of argosies—
Like signiors and rich burghers on the flood,
portlily negligent of all this bottom-business on which they ride,
carrying piled canvas over the foam of perilous seas. In short, the
man who hasn’t it in his soul that there is a truth of emotion and a
truth of imagination just as solid for a keelson as any truth of fact,
merely does not know what literature is about. As Heine once said of
a fat opponent, “it is easier for a camel to enter the Kingdom of
Heaven than for that fellow to pass through the eye of a needle.”
Now Trollope, if we look at him in one way, and consider him as an
entirely honest Bottom, simply saw Micawber as a grotesque
creation and Victor Hugo as a writer extravagantly untrue to nature.
He merely could not understand what Hugo would be aiming at (say)
in Gastibelza or in the divine serenade:
Here Trollope asserts less than one-half of his true claim. He not
only carried all Barsetshire in his brain as a map, with every cross-
road, by-lane, and footpath noted—Trollope was great at cross-
roads, having as an official reorganised, simplified, and speeded-up
the postal service over a great part of rural England—but knew all
the country-houses, small or great, of that shire, with their families,
pedigrees, intermarriages, political interests, monetary anxieties, the
rise and fall of interdependent squires, parsons, tenants; how a
mortgage, for example, will influence a character, a bank-book set
going a matrimonial intrigue, a transferred bill operate on a man’s
sense of honour. You seem to see him moving about the Cathedral
Close in “very serviceable suit of black,” or passing the gates and
lodge of a grand house in old hunting-pink like a very wise solicitor
on a holiday: garrulous, to be sure, but to be trusted with any secret
—to be trusted most of all, perhaps, with that secret of a maiden’s
love which as yet she hardly dares to avow to herself. Here let us
listen to the late Frederic Harrison, who puts it exactly:
8
I should prefer to say that it grew.—Q.