GTM – We

transform your
business

(Linkedin)
Sunil Duggal (Sales Director)
 Go to market ( Our approach)

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‍✔ Segmentation and best target audience (potential early customers) identification.
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‍✔ Ideal customer profile definition (icp or persona): pain points, jobs-to-be-done, desired outcomes, and
buyer's journey.
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✔ Intangible product attributes roadmap, based on The Brand Differentiation Wheel™ framework.

✔ Unique value proposition differentiated from competitive solutions and positioning framework, including
key messages.

‍✔ Distribution channels plan that includes sales and marketing and partner identification.
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✔ Product validation and launch sequence: market research, demand validation, pricing testing, beta testing
program, and marketing plan for general availability.

✔ Market ecosystem identification to get the support of the top 10% influencing players in your target market
for your launch.

✔ Business model impact: how your new product aligns with your current business strategy and how it
impacts your competitive advantage.
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✔ Execution roadmap.
 What to expect
Remove strategic unknowns
By asking the right questions, your team will
discover insights about your market you did
not even know.
From clarifying jobs-to-be-done, pain points,
and outcomes your product solves to reveal
your strengths and differentiators.
Drive team alignment
• Align your product, marketing, product
marketing, and sales team.
Create a shared vision and strategic
direction on who to target, what to launch,
how to compete, communicate, distribute,
drive revenue, and go-to-market KPIs.
Drive team alignment
• Align your product, marketing,
product marketing, and sales team.
Create a shared vision and strategic
direction on who to target, what to
launch, how to compete,
communicate, distribute, drive
revenue, and go-to-market KPIs.
We can help

üGain speed and momentum

üDesign a strategy that would otherwise take months with traditional go-to-
market methods.
üDrive momentum with resources to accelerate your journey from a product
idea to a new revenue stream.
üDiscover, decide, and sell fast.