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International Marketing An Asia Pacific Perspective Australian 6Th Edition Fletcher Test Bank Full Chapter PDF
International Marketing An Asia Pacific Perspective Australian 6Th Edition Fletcher Test Bank Full Chapter PDF
Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1
4) ________ and ________ are examples of sequential approaches to internationalisation. 4)
A) Contingency; stages
B) Linear; stages
C) Learning; stages
D) Linear; contingency
E) Learning; contingency
Answer: C
Explanation: A)
B)
C)
D)
E)
2
7) Which of the approaches to internationalisation argues that 'the firm evaluates and responds to an 7)
opportunity as it occurs, regardless of whether the market is close in psychic distance terms or
whether an advanced mode of entry is required'?
A) Contingency approach
B) Learning approach
C) Stages approach
D) Concurrent approach
E) Network approach
Answer: A
Explanation: A)
B)
C)
D)
E)
8) A key reason for building international networks is to create the necessary infrastructure for: 8)
A) Consistent international branding
B) Influencing international trade policy
C) Accessing international resources
D) Achieving economies of scale
E) Effective competition in international markets
Answer: E
Explanation: A)
B)
C)
D)
E)
3
10) The common element of relationship marketing and neo-relationship marketing is: 10)
A) Integration
B) Co-production
C) Interdependency
D) Co-location
E) Intercommunication
Answer: C
Explanation: A)
B)
C)
D)
E)
4
14) A key strategic element in a typical relationship marketing approach is to: 14)
A) Leverage off new technologies to analyse customer behaviour
B) Redefine the business as a service business and the key competitive element as service
competition
C) Engage in continuous customer contact
D) Create loyalty based incentives for customers based on frequency and regularity of purchases
E) Create large databases of customer needs
Answer: B
Explanation: A)
B)
C)
D)
E)
5
18) Which of the following is an inward form of entry into international markets? 18)
A) Export agent
B) Strategic alliance
C) Franchisor overseas
D) Co-operative manufacturing
E) Buying agent
Answer: E
Explanation: A)
B)
C)
D)
E)
19) Which of the following is an example of a network approach to: internationalisation? 19)
A) International extension
B) International penetration
C) International integration
D) All of the above
E) Options A and B only
Answer: D
Explanation: A)
B)
C)
D)
E)
20) Exchanges in a relationship approach are based on ________ rather than ________. 20)
A) Co-existence; co-operation
B) Co-operation; collaboration
C) Co-operation; competition
D) Collaboration; conformity
E) Co-operation; collaboration Collaboration; competition
Answer: E
Explanation: A)
B)
C)
D)
E)
6
22) The home country market factors that can influence a firm's decision to internationalise include: 22)
A) Management interest, openness, niches
B) Niches, location, experiences
C) Large size, openness, niches
D) Openness, location, small size
E) Small size, location, management interest
Answer: D
Explanation: A)
B)
C)
D)
E)
23) There has been a growing interest in sustainability because of: 23)
A) The increasing importance of citizen-based activities
B) Greater social awareness among customers
C) Increased competition among firms causing some to use CSR as a market positioning strategy
D) Globalisation and advances in information technology
E) All of the above
Answer: E
Explanation: A)
B)
C)
D)
E)
24) Which of the following is a reason for the increased popularity of strategic alliances in international 24)
marketing?
A) Reduced R & D costs
B) Ability to overcome protectionism
C) Economies of scale
D) All of the above
E) Options A and B only
Answer: D
Explanation: A)
B)
C)
D)
E)
7
26) In the international marketing context, competition usually occurs between: 26)
A) Conglomerates
B) Companies
C) Brands
D) Actors
E) Networks
Answer: E
Explanation: A)
B)
C)
D)
E)
27) Which of the following is a key tactical element of a relationship strategy? 27)
A) Seeking direct contacts with customers are other stakeholders
B) Developing a customer oriented service system
C) Building up a database covering necessary information about customers and others
D) All of the above
E) Options A and B only
Answer: D
Explanation: A)
B)
C)
D)
E)
29) Fletcher's model of international behaviour consists of which three modes of entry into 29)
international markets?
A) Outward forms, relationship forms, inward forms
B) Outward forms, combined forms, inward forms
C) Outward forms, linked forms, inward forms
D) Outward forms, central forms, inward forms
E) Outward forms, consolidated forms, inward forms
Answer: C
Explanation: A)
B)
C)
D)
E)
8
30) The ________ approach to internationalisation is the only one with the capacity to cater for more 30)
advanced forms of international market entry
A) Learning
B) Network
C) Stages
D) Contingency
E) All are able to cater for advanced forms of international entry
Answer: B
Explanation: A)
B)
C)
D)
E)
TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.
32) Reciprocity in relationship marketing refers to the fact that each party is knowledgeable about the 32)
other and draws on this information when solving problems.
Answer: True False
Explanation:
34) A 'late starter' firm is one which has a considerable amount of international expertise and is 34)
therefore likely to experience little difficulty in entering a country's networks.
Answer: True False
Explanation:
35) A key difference between relationship marketing and neo relationship marketing is that neo 35)
relationship marketing is based on dyadic relationships.
Answer: True False
Explanation:
36) In the learning approach to internationalisation firms evaluate and respond to opportunities as they 36)
occur regardless of psychic distance.
Answer: True False
Explanation:
37) The stages and learning approaches to internationalisation are both examples of a sequential 37)
approach to entering an international market.
Answer: True False
Explanation:
9
38) Horizontal networks comprise of firms that contribute different expertise to a collaborative 38)
venture.
Answer: True False
Explanation:
39) Host country market factors that encourage internationalisation include the large size of the 39)
market, niche opportunities and openness.
Answer: True False
Explanation:
40) Customer relationship management is important for international firms because they are located 40)
close to their customers.
Answer: True False
Explanation:
41) International corporate social responsibility is based on the notion that all firms must comply with 41)
the environmental laws of their international partner countries.
Answer: True False
Explanation:
42) The virtual organisation is a special case of the network approach to internationalisation. 42)
Answer: True False
Explanation:
43) The common element in the linkage between relationship marketing and networks is the 43)
interdependence of relationships.
Answer: True False
Explanation:
44) 'Actors' is NOT one of the components of the network model. 44)
Answer: True False
Explanation:
45) Firms often use international corporate social responsibility as a marketing tool to differentiate 45)
themselves in the market.
Answer: True False
Explanation:
46) The network paradigm emphasises the role of linkages and relationships in the international 46)
process.
Answer: True False
Explanation:
47) The three components of the network model are actors, activities and resources. 47)
Answer: True False
Explanation:
48) Having a buying agent is an example of an outward mode of market entry. 48)
Answer: True False
Explanation:
10
49) In the international marketing domain, CRM is a company-wide process that affects decisions 49)
relating to pricing, product development, communications, resource allocation and customer
support services.
Answer: True False
Explanation:
50) Three modes of entry based on the firm's established position in international networks are 50)
international extension, international penetration and international integration.
Answer: True False
Explanation:
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
51) What are the advantages of adopting a network approach to internationalisation? What types of firms are most
likely to succeed using this model?
Answer:
52) Discuss how the growth in networks in B2C contexts is impacting on a firms approach to international customer
relationship management?
Answer:
53) Explain what is meant by the terms outward, inward and linked modes of market entry. How do these different
modes interact in practice?
Answer:
54) Discuss the different bonds or ties that create the interdependence between the different actors of the network
model.
Answer:
55) Relationship marketing and networks are particularly important when dealing with Asian trade partners. How
does relationship marketing link in with relationships?
Answer:
56) Why do firms internationalise? Discuss with reference to a firms internal factors, global factors, host country
factors and home country factors.
Answer:
57) In your opinion, is the sequential or non-sequential approach to internationalisation more effective? Justify
your answer and give examples of companies that have succeeded using either or both approaches.
Answer:
58) Outline the four key approaches to internationalisation. Give examples of each approach in action.
Answer:
59) Explain how a firm's international corporate social responsibility is influenced by its international networks.
Answer:
60) Explain the concept of guanxi and why it is important for the development of international marketing relations.
Answer:
11
Answer Key
Testname: C10
1) A
2) E
3) D
4) C
5) E
6) D
7) A
8) E
9) D
10) C
11) B
12) E
13) C
14) B
15) B
16) E
17) E
18) E
19) D
20) E
21) B
22) D
23) E
24) D
25) D
26) E
27) D
28) C
29) C
30) B
31) TRUE
32) FALSE
33) FALSE
34) FALSE
35) FALSE
36) FALSE
37) TRUE
38) FALSE
39) TRUE
40) FALSE
41) FALSE
42) TRUE
43) TRUE
44) FALSE
45) TRUE
46) TRUE
47) TRUE
48) FALSE
49) TRUE
50) TRUE
12
Answer Key
Testname: C10
51)
52)
53)
54)
55)
56)
57)
58)
59)
60)
13
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When the last note died away, he moved towards the hall door: he had
made up his mind that the artist must be warned.
Karne received him in the smoke-room, expecting that he had been
deputed to bring him the written apology he claimed. He was disappointed
to learn that such was not the case; but although he had no desire to remain
at enmity with Mendel’s people, he fully meant to stand his ground.
The foreman explained that he had not come on behalf of the people, but
merely to acquaint the artist privately of the strong ill-feeling that existed
against him, and to advise him to take measures towards self-protection.
The situation was graver than he knew.
“It is an absurd affair altogether,” Karne said impatiently. “What your
grievance really is, I haven’t the faintest idea. I wish you would tell me in
what I have offended your people so deeply.”
Blatz spread his hands deprecatingly, as much as to say that it was no
fault of his.
“It’s mostly on account of Miss Celia, sir,” he began with hesitation.
“They think you ought to have adopted severer measures in connection with
her conversion. And because you have painted religious pictures, and are so
friendly with the Rev. Mr. Milnes, they think that you yourself are going the
wrong way. They fear that you and your sister will attempt to convert them
also.”
Karne listened with good-natured contempt on his handsome face.
“What egregious idiots!” he exclaimed, when Blatz had finished. “You
may assure them on my word of honour that I have no intention of
becoming a Christian—not because I have any silly prejudices such as
theirs, however. As for my sister, neither they nor I have the right to deny
her the courage of her opinions. I feel sure that she will not offend by
thrusting her creed upon any of you against your will.”
“Then why did she take little Blume Horwitz home and try to convert
her yesterday, sir?”
The artist raised his eyebrows. “My sister and her friend found the little
girl in distress by the road-side; and enacted the part of good Samaritan by
bringing her here to be attended to,” he replied. “I do not know what you
mean by ‘trying to convert her.’ You surely do not think that she would
argue about religion with a child!”
“But she hung a crucifix around Blume’s neck,” affirmed Blatz, eagerly.
“That was a great mistake, sir. It was like throwing down the gauntlet, so to
speak.”
Karne looked puzzled and incredulous. “Surely you must be mistaken!”
he exclaimed in surprise. “However we can easily ask my sister about it.
Will you come with me into the drawing-room? Oh, that’s all right”—as
Blatz looked ruefully down at his corduroys—“the ladies will excuse your
attire.”
He led the way across the hall, the foreman nervously following. Blatz
dreaded the highly polished parquet floor, and the rugs which slipped away
directly one’s feet touched them. The only occasion on which he had been
there before he had executed an involuntary war dance; and he was not
anxious for a repetition of the performance.
Higgins, who had just brought in the after-dinner coffee, favoured the
unusual visitor with a look of supercilious superiority; but Celia, with her
usual sweetness, invited him to sit down; and insisted on his taking a cup of
coffee with them.
Blatz shuffled to the nearest chair, and sat on the edge of it. From the
outside the room with its handsome belongings had delighted his artistic
sense; but now that he was inside he half wished himself out again.
Herbert Karne explained the nature of the foreman’s errand.
“Things have come to a pretty pass,” he said, bitterly, “when we, who
have done those people nothing but good, should have to be warned
concerning our own safety because of their sinister designs. One might
imagine that we were living in the days of the Inquisition.”
The girls looked scared.
“What do you think they will do?” asked Gladys Milnes.
“I have not the least idea. However, we need not be afraid. Fortunately
there is a telephone in the house, so that I can easily ring up the police if
there should be occasion to do so.”
Blatz pricked up his ears, and made a mental note of the latter statement.
“By-the-bye,” continued the artist slowly, “did you tie a crucifix round
that little Horwitz girl’s neck, yesterday, Celia?”
The girl seemed astounded. “I? No, of course not,” she answered,
emphatically. “I have never possessed such a thing.”
“Miss Franks is not a Roman Catholic. She does not wear baubles of that
sort,” put in the vicar, who was extremely Low Church.
“I thought so,” said Karne, with satisfaction. “So you see you were
mistaken, Mr. Blatz.”
The foreman was disconcerted. “The child wore one when she returned
from the Towers, sir,” he said but half convinced. “Perhaps Miss Celia’s
friend——?”
Enid Wilton shook her head. “No, I had nothing to do with it either,” she
said. “It is a strange occurrence.”
It was indeed strange. Blatz did not know what to make of it. He could
not possibly doubt the statement of the two young ladies; and yet, if neither
of them had put the crucifix on the child, how had it got there?
He puzzled over the question, but could find no solution; and when, after
finding that his warning was futile so far as Herbert Karne was concerned,
he left the Towers, the incident of the crucifix still occupied his mind.
As the foreman shut the gate which led into the private road, a man
sprang suddenly out of the darkness, and laid a detaining grip on his
shoulder. It was Jacob Strelitzki, somewhat the worse for drink.
“I thought that was what you were going to do, so I followed you up to
here,” he said, with a vicious shake. “Been blabbing, I suppose, you mean
sneak?”
“Let me go!” cried the foreman, angrily. “I’ve been finding out the truth.
You and Horwitz are on the wrong track. Mr. Karne is no more a m’shumad
than you are; and his sister did not put the crucifix on the child. There’s
been some trickery somewhere. I should not be surprised if you had
something to do with it, either, Jacob Strelitzki. I know you have a grudge
against Mr. Karne.”
Strelitzki was furious. Hurling various choice epithets at his companion
he shook him off with such violence that Blatz fell against the wall,
knocking his head, and severely bruising his shoulder.
Strelitzki immediately became repentant. Apologizing for his hasty
temper, he saw the foreman to his home, and helped to dress his wounds.
But Blatz was too indisposed to attend the meeting of the factory people
the following evening; and as there was no one to tell the truth concerning
Herbert Karne and his sister, Strelitzki ruled with unopposed sway.
CHAPTER XI
A WOMAN’S LOVE