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  • Report Structure For Retail Shop or Retailer in Mall Visit

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    The document outlines an 11-section structure for reporting on visits to retail shops or malls, including sections on store information, layout, products, customer service, experience, inventory, competition, technology, marketing, recommendations, and conclusions. Key details to include are the store name and location, layout and displays, product range and promotions, customer interactions, cleanliness, stock levels, competitors, in-store tech, marketing campaigns, improvement areas, and a summary of findings. Photographs of the storefront and relevant displays are also recommended.

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    Report Structure for Retail Shop or Retailer in Mall Visit

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    The document outlines an 11-section structure for reporting on visits to retail shops or malls, including sections on store information, layout, products, customer service, experience, inventory, competition, technology, marketing, recommendations, and conclusions. Key details to include are the store name and location, layout and displays, product range and promotions, customer interactions, cleanliness, stock levels, competitors, in-store tech, marketing campaigns, improvement areas, and a summary of findings. Photographs of the storefront and relevant displays are also recommended.

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    4 views2 pages

    Report Structure For Retail Shop or Retailer in Mall Visit

    Uploaded by

    mzxbb4j2t9
    The document outlines an 11-section structure for reporting on visits to retail shops or malls, including sections on store information, layout, products, customer service, experience, inventory, competition, technology, marketing, recommendations, and conclusions. Key details to include are the store name and location, layout and displays, product range and promotions, customer interactions, cleanliness, stock levels, competitors, in-store tech, marketing campaigns, improvement areas, and a summary of findings. Photographs of the storefront and relevant displays are also recommended.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    report structure bY dr.

    jagdeep singh

    REPORT STRUCTURE

    The headings to be included in the report when visiting a retail shop or a major retailer in a
    mall are as follows:

    1. Store Information:
    - Name of the store
    - Location
    - Contact details: (optional)
    - Date of visit
    2. Store Layout and Display:
    - Overview of the store layout
    - Displays and arrangements of products
    - Signage and advertising materials
    3. Product Assortment:
    - Range of products offered
    - New arrivals or promotions
    - Product placement and categorization
    4. Customer Service:
    - Interaction with staff
    - Observations on customer service
    - Staff availability and helpfulness
    5. Customer Experience:
    - Observations on the overall customer experience, if required, interact with a few
    customers
    - Cleanliness and ambiance
    - Waiting times, if applicable
    6. Inventory and Stock Management:
    - Adequacy of stock levels
    - Inventory organization
    - Observations on stock management practices

    pg. 1
    report structure bY dr. jagdeep singh

    7. Competitive Analysis:
    - Comparison with competitors' offerings
    - Pricing strategies
    - Unique selling points
    8. Technology and Innovation:
    - Use of technology in-store
    - Innovative practices
    - Customer engagement tools
    9. Marketing and Promotions:
    - Current marketing campaigns by that retailer
    - Effectiveness of promotions
    - Observations on promotional materials
    10. Recommendations and Opportunities:
    - Areas of improvement
    - Suggestions for enhancing the customer experience based on your experience
    11. Conclusion:
    - Summary of key findings

    Note:
    1. Please take photographs wherever applicable. I group photograph in front of the retail
    shop must be there which confirms that you visited the retailer.
    2. Take other relevant photographs that will help you to refer to and prepare the report.
    3. Please incorporate a few photographs in this report.
    4. Body Font size – 12 Times New Roman, Headings – 14 Times New Roman,
    Headings in bold red colour, spacing – 1.5
    5. Wherever you incorporate photograph, please mention the description of that
    photograph (Example – Photograph-1: Group Photo at the front of the retail shop)

    pg. 2

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