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2023 FOOTBALL BRAND & STYLE
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TYPOG RAPHY
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2023FOOTBALLBRAND&STYLE
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DESI
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2023 FOOTBALL BRAND & STYLE

THANK YOU
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TYPOG RAPHY FLOW


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COLOR
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2023FOOTBALLBRAND&STYLE
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23 COLOR

G ARN ET G OLD W HI
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872539 D8BE86 FFFFFF


WEBHEXCODE WEBHEXCODE WEBHEXCODE

135,37,57 135,37,57 255,255,255


RGB
RGB RGB

31,94,68,30 16,23,54,0 0,0,0,0


CMYK
CMYK CMYK

PROFESSI
ON AL BLACK
0F0F0F 15,15,15 74,67,66,84
WEBHEXCODE CMYK
RGB

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“OFF W HI
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F6F6F6 246,246,246 2,2,2,0
WEBHEXCODE CMYK
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