TOPIC:-MARKETING

NAME :- ARNISH ALI KHAN

ROLL NO.:-18305021033
SUBJECT:- BUISINESS RESEARCH METHOD
SEMESTER:- 3RD SEM
ANALYSIS ON MARKETING STRATEGIES
OF FLIPKART

 Flipkart Internet Private Limited is an e-commerce company based in

Bengaluru, India. Founded by Sachin Bansal and Binny Bansal in 2007, the
company initially focused on book sales, before expanding into other product
categories such as consumer electronics, fashion, and lifestyle products.
 Flipkart marketing strategy relies on the following :
Using customer-friendly interface.
Using the majority of their budget on digital channels and marketing.
Flipkart also invests heavily in star power and influencer marketing.
Flipkart has increased its budget spend on digital marketing considerably.
OBEJECTIVE BEHIND THIS PROJECT

 TO KNOW ABOUT THE BUSINESS STRATEGY OF FLIPKART

 TO ANALYSE THE CUSTOMER BASE OF FLIPKART
HYPOTHESIS

 1. Ho: NULL HYPOTHESIS AMAZON SATISFY THE CUSTOMERS

 2. HI: ALTERNATIVE HYPOTHESIS CUSTOMERS ARE NOT SATISFY .

CONCLUSION

 Flipkart’s marketing strategy is a very solid and robust one - of course it also doesn't hurt that brands like Flipkart have deep
pockets and can make their marketing efforts come to life. The best thing about Flipkart is that they’re great with
transmitting coherent messages across platforms. As a marketer here are my main takeaways from Flipkart:

 Influencer marketing and star power are huge in India - Flipkart understands this and is not shy about using this channel in
order to garner traffic and views.

 Flipkart is also largely focused on visual ads - be it video, creatives or even reality tv. As a fashion brand this is great and
shows that they understand their product as well as their audience.

 Multichannel ads are great. While Flipkart drives the performance of their ads online with performance marketing, they’re
also heavy on offline ads and TV spots which shows a great understanding of the audience.

 Experimenting is always great and Flipkart is not shy about this - being one of the early adopters of gamification and VR.

 Customer really is king. Their offers are always really great and their hugely successful Big Billion Day is testament to this fact.
If customers - still largely traditional when it comes to buying clothing online - are happy to stop going to stores and order
online and in some cases even pay in advance, you know Flipkart is doing something right