Introduction

Electronic commerce (e-commerce) has become an increasingly important initiative among businesses.
Businesses adopt e-commerce for various reasons and perceived benefits. some of these benefits
include sales, better integration of suppliers, more marketing channels, lower transactions cost, better
customer communication, and market expansion. In addition, e-commerce has not only provided value
for businesses but has also increased the rate of economic growth. In fact, it has impacted efficiency,
effectiveness, productivity and quality in terms of expense reduction, increased revenue.

Businesses in Damauli are undertaking ambitious steps to transform their businesses and are
investigated the emerging e-commerce. Consequently, it is essential to gain in-depth understanding of e-
commerce as a concept as well as the barriers and drivers from non-adopters perspectives.

Introduction to project

This study is based on the fancy stores using e-commerce. The name of this fancy store is (name). It is
situated near (). This business is offering the services such as online market for cloths, online payment,
online ordering, and customer to customer review of products to those who reside inside/outside
Damauli with deliver facilities to the people.

Background of the project

The pandemic has brought made people to embrace the new normal of getting ordered goods
demanded at doors which has been made possible by the internet and communication technologies.

The idea of starting online fancy stores business is to capitalize the current market gap of lack of
digitization. This business aims to provide an online market to consumers or customers for their products
in all over the city and has vision to collaborate with