A hotel pick-up report is essential for understanding the performance of a hotel's reservations and

bookings over a specific period. It helps hotel managers and revenue teams track the number of
reservations made through various channels and analyze trends. Below is a template for a hotel pick-up
report:

Hotel Pick-Up Report Template

Reporting Period: [Specify the time frame, e.g., Month/Quarter/Year]

Overview:

Total Reservations: [Total number of reservations made during the reporting period]

Room Nights Booked: [Total number of room nights booked]

Pick-Up Percentage: [Percentage of total available rooms booked]

Channels:

Direct Bookings:

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Online Travel Agencies (OTAs):

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Corporate Bookings:

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Group Bookings:

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Source of Business:

Repeat Guests: [Number of reservations from repeat guests]

New Guests: [Number of reservations from new guests]

Rate Categories:

Best Available Rate (BAR):

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Promotional Rates:

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Package Deals:

Number of Reservations: [Number]

Room Nights Booked: [Number]

Revenue Generated: [Amount]

Average Daily Rate (ADR): [Amount]

Analysis and Observations:

Booking Trends:

[Note any notable trends in booking patterns, such as increases or decreases compared to previous
periods.]

ADR Trends:

[Analyze changes in the Average Daily Rate and identify any factors contributing to the trends.]

Occupancy Levels:

[Assess how pick-up rates align with the hotel's occupancy levels and forecast.]

Recommendations:

[Provide recommendations for adjustments in pricing, promotions, or distribution strategies based on

the report findings.]

Conclusion:

[Summarize key insights from the pick-up report and outline action items for improvement.]

Notes:

Customize the template based on the hotel's specific needs, channels, and rate categories.

Use actual figures and percentages in the report.

Regularly update and review the pick-up report to make informed decisions.
This template serves as a starting point, and you may need to adapt it according to your hotel's specific
requirements and reporting practices.