What is E-commerce?

• Use of internet, web and mobile apps for business transaction –

Electronic Commerce.
• More formally:
• Digitally enabled commercial transactions between and among organizations
and individuals.
• Digitally enabled transaction – all transaction mediated by digital technology.
• Commercial transactions – involve the exchange of value (e.g., money).
What is E-business?
• Digital enablement of transactions and processes within a firm,
involving information systems under firm’s control – Electronic
Business.
• Does not include commercial transactions involving an exchange of
value across organizational boundaries.
• E.g. a company online inventory control mechanism are a component
of E-business, but such internal processes do not generate revenue
for the firm from outside businesses or consumers as E-commerce.
E-commerce Versus E-business
Why Study E-commerce?
• E-commerce technology is different, more powerful than previous
technologies.
• E-commerce bringing fundamental changes to commerce.
• Marketplace – a physical place where you go for business transaction.
• Market space – marketplace extended beyond traditional boundaries.
Removed the temporal and geographic limitations.
• Information Asymmetry – Any difference in relevant market information
among parties in a transaction.
Unique Features of E-commerce
Unique Features of E-commerce
Unique Features of E-commerce
Types of E-commerce
Dimensions of Electronic Commerce
• Traditional commerce
• Buy books at university bookstore.
• Partial E-commerce
• Order physical book from Amazon.com
• Pure E-commerce
• Order and download book from Amazon.com