BFSI Sector:

- Assess existing market share. Explore new services or solutions for BFSI
Service clients.
Other Sectors (Retail, Public sector, Manufacturing, Travel, Entertainment):
-Analyse growth potential in these sectors. Develop strategies for expanding
Grow services.
Revenue Digital Marketing Product: - Evaluate features and market demand. Identify
opportunities for product enhancement.
Product

Other Products (DevOps bundle, Cybersecurity): - Assess market demand

and competition.Explore avenues for cross-selling and product development.
Increase
profit Permanent Employees: - Analyse employee distribution across regions.
Evaluate the efficiency of permanent employees.
Employee
related Contractors: - Assess the cost comparison between contractors and
permanent employees. Explore strategies for optimizing the use of
Reduce contractors.
Cost
India and Asia Pacific: - Analyse the factors contributing to low margins.
Region wise Identify cost optimization strategies for these regions.
margin US and Europe: - Assess the factors contributing to higher margins. Explore
cost management strategies to maintain or enhance margins.
Assessment of Acquisitions:

• Objective:
• Increase employee base and expand business with cross-sell opportunities.

• Considerations:
• Target smaller organizations specializing in niche technologies.
• Evaluate potential synergies and cross-sell opportunities.
Recommendations:
1. Focus on High-Margin Segments:
1. Concentrate efforts on high-margin segments like BFSI and Retail.
2. Explore strategies to enhance margins in these sectors.
2. Evaluate Contractor Costs:
1. Assess the cost-effectiveness of contractors compared to permanent employees.
2. Optimize the workforce mix for better cost management.
3. Product Enhancement:
1. Invest in enhancing the features and offerings of existing products, especially in Digital Marketing.
2. Explore opportunities for cross-selling products within the customer base.
4. Strategic Geographic Investments:
1. Invest strategically in the promising sectors of each geography:
1. India - BFSI
2. US - Healthcare, BFSI
3. Europe - Healthcare, Retail
5. Acquisitions:
1. Target acquisitions in niche technology areas with a larger customer base.
2. Ensure potential cross-sell opportunities and synergies.
6. Continuous Competitive Analysis:
1. Regularly analyse competitors' strategies for achieving a higher margin improvement rate.
2. Benchmark against successful IT companies in India.