VIDEO FOUR: "REVENUE STREAMS"

BUILDING REVENUE
STREAMS

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VIDEO FOUR: "REVENUE STREAMS"

REVENUE STREAMS

BRANDED VIDEOS

A lot of filmmakers start by creating videos for businesses. Making a promotional

video for a brand to use on their website, socials or advertising; this can be a very
lucrative income stream when you have a good body of work to show. However,
this isn't always sustainable. When you're first starting, I'd recommend creating a
few amazing pieces of work and sending them to brands. Get your name in front
of as many people as possible, so you're at the top of clients' minds when they
need a filmmaker.

MONTHLY RETAINERS
Working with a client every month is a great way to build a consistent income. It
will take a bit of pressure off for always having to find your next paycheck. A
monthly retainer is an idea you might float to the brand after completing a job,
and you loved working with the client. If you have a few ideas for video concepts
or you'll be travelling, I'd ask the brand what new content they're looking for if
they're dropping any new products and offer to create content for them for the
next few months. Be careful not to get locked into a long term contract at a set
price. As you grow, you'll want to increase your prices as your costs increase, and
the last thing you want is to get paid the same rate you did the previous year.

WORKING WITH AN INFLUENCER

Shooting videos for an influencer is a great way to grow your creative network, get
paid to do what you love and give you a first-hand experience of what it’s like in
the creative industry. Tons of influencers could potentially need your video
services. They might be focused on photography and may not be as experienced
with video.

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VIDEO FOUR: "REVENUE STREAMS"

REVENUE STREAMS

Influencers might be looking to consistently post more content on YT or boost

their production quality of their videos. Either way, you can be the filmmaker to
help take their content to the next level. When you help people get what they
want, karma will bring this back to you. This is the best mindset to have in this
business. Building relationships and helping people. I promise you, you will go
much further in your career, if this is your main focus

DIGITAL PRODUCTS

Digital products are a great revenue stream. Think of when you take your time to
create an amazing high-quality video and post it online—the engagement and
views compound over time. It's just like when you create a digital product; you're
creating an asset that will pay you for months/ years to come.

Digital assets can include:

Presets/ LUTS
E-books
Guides
Courses
Video
Effects
Templates
Paid Community

Now, you don't have to create a digital product about filmmaking. You can use the
skills that you've acquired as a content creator to create a high-quality product in
another area of interest that you're passionate about.

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VIDEO FOUR: "REVENUE STREAMS"

REVENUE STREAMS

LICENSING FOOTAGE

There are 2 ways of doing this. One would be to upload your footage to a stock
footage website. We don't personally upload our footage to a stock website, but
it's a great way to bring in income. People are making 6-figures doing this. To be
successful with it, expect to upload hundreds of clips, tagging each one so people
can find your videos. The site you're hosting the footage on will typically taking 50-
70% of the revenue. Another way is when you have a good body of work online;
brands may come to you to licence specific clips from your videos.

When they do this, consider the following and make sure to ask them:

How many clips would they like to use?

Where and how will the clips be used?
How long is the license for?
Will they be used in paid media?
Will they be used offline?
How big is the brand?
How unique the clip is.

The longer they want to use the footage for and the more platforms they want to
use it on will increase your price. Like we mentioned in the video about pricing
your work, ask the client if they have a budget range set aside for the licensing.
Alternatively, start at a higher price and work your way down.

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VIDEO FOUR: "REVENUE STREAMS"

REVENUE STREAMS

EDITING CLIENT’S VIDEOS

Brands and influencers are always creating content- taking photos and
shooting videos. Many are sitting on tons of footage waiting to be edited and
put out into the world.

They don't always have access to an amazing video editor to produce high-
quality content. That's where you come in! You can act as the editor for your
clients while they handle all of the production and shooting. I know the
excitement of shooting and bringing your creative vision to life is one of the
best parts of being a filmmaker. However, if you can add a few clients on a
monthly retainer to your revenue stack as an editor, it can be very lucrative for
your business.

EQUITY IN START UPS

Imagine there's a start-up with an amazing product about to launch. They're

looking for content that 'stands out' to use on their website, socials and ads.

They'll want to get their product in front of as many customers as possible. You
can offer them your skills as a filmmaker to create exceptional marketing
assets and promote their business in exchange for equity in the company.

It won't pay you right away, but you also want to build your long term revenue
streams that have the potential to pay you large lump sums in years to come.

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