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● Gamification
Gamification is the usage of game mechanics (levels, rewards, points…) in non-game
settings. The aim of doing so is to influence the user’s behaviour in doing certain actions you
want them to do.
For example, if you want them to comment on your blog for example, or share your article,
you can give your users certain incentives to do that through gamification.
Apps are increasingly implementing gamification in their design. Marketers are also very
interested in this concept because it allows them to tackle different obstacles such as
retention or engagement.
It’s used to steer the user’s behaviour in the direction that is desired.
The main focus of gamification is the user experience.
When you are in the process of gamifying your experience, the user should be the center of
your design and you always answer the question “how is the user going to use this? How are
they going to benefit from that?” etc.
● Ludification
Ludification is the process of adding the fun aspect to something that is initially not. The
purpose of ludification is to reduce the pain that a user may encounter in engaging in a not-
so-fun process.
For example, learning a new language.
Do you notice that the definition of ludification merely restricts itself to the operation of
including fun, and nothing else.
Ludification, on the other hand, is to provide the user with a playful experience.
Ludification addresses the game itself.
Ludification, you are trying to come up with ideas to make your product less monotonous. It
doesn’t respond to strict rules and is more dependent on fantasy and imagination.
If gamification’s purpose is to nudge the user’s behaviour into doing specific tasks, then
ludification focuses rather on the game itself and how to make it more fun.
Overall, game mechanics can be used to enhance the onboarding experience and create a
more engaging and effective introduction to the game. By incorporating tutorials, progression
mechanics, storytelling, and social mechanics into the onboarding process, players can learn
the game mechanics, feel a sense of accomplishment, become emotionally invested in the
game world, and connect with the game's community.
6) Describe pattern recognition and collecting game mechanics can be useful for
gamified system.
Pattern recognition is a cognitive process that involves identifying regularities or patterns in
complex data sets or stimuli. Collecting game mechanics, on the other hand, are game
mechanics that involve acquiring, accumulating, and organising virtual items, resources, or
rewards within a game.
Pattern recognition and collecting game mechanics can be useful for gamified systems in
several ways:
● Engagement: Collecting game mechanics and pattern recognition challenges can be
engaging and addictive, motivating players to keep playing and achieving goals.
● Skill development: Pattern recognition challenges can help players develop cognitive
skills such as attention, memory, and problem-solving.
● Progression: Collecting game mechanics can provide players with a sense of
progression and accomplishment as they acquire and accumulate virtual items,
resources, or rewards.
● Personalization: Collecting game mechanics can enable players to personalise their
gaming experience by selecting and organizing virtual items, resources, or rewards
according to their preferences.
● Social interaction: Collecting game mechanics and pattern recognition challenges
can facilitate social interaction among players, as they share tips, strategies, and
resources to achieve common goals.
Overall, pattern recognition and collecting game mechanics are effective gamification
strategies to enhance player engagement, motivation, and skill development in a gamified
system.
7) Explain any four mechanics which can be used in any gamified system designed for
solving any social problems.
Gamification can be an effective strategy for solving social problems by motivating people to
engage in positive behaviours, such as volunteering, donating, or participating in community
initiatives. Here are some game mechanics that can be used in any gamified system
designed to solve social problems:
● Points and leaderboards: Points can be awarded for completing social tasks or
engaging in positive behaviours, and leaderboards can show how individuals or
teams are performing relative to one another. This can foster healthy competition and
motivate people to engage in positive behaviours.
● Progress bars and achievements: Progress bars can show how close individuals or
teams are to completing social tasks or reaching certain goals, while achievements
can be unlocked for completing specific social actions. This can provide a sense of
accomplishment and encourage continued engagement.
● Badges and rewards: Badges can be awarded for completing social tasks or
engaging in positive behaviors, and rewards can be offered as incentives for
reaching certain milestones or goals. This can increase motivation and incentivize
positive behaviors.
● Quests and challenges: Quests can be designed around specific social problems or
initiatives, challenging individuals or teams to work together to solve them.
Challenges can also be created to encourage individuals or teams to engage in
specific positive behaviours, such as volunteering or donating. This can create a
sense of purpose and community engagement.
● Social sharing and collaboration: Social sharing features can enable individuals or
teams to share their progress and achievements with others, and collaboration
features can facilitate communication and teamwork. This can encourage community
engagement and foster a sense of shared purpose.
Overall, these game mechanics can be effective in any gamified system designed to solve
social problems, by fostering motivation, engagement, and community participation.
Overall, social engagement loop motivates players to stay engaged and re-engage with the
game by leveraging the motivating emotion of social connection and recognition. By
providing social interaction and feedback, gamified systems can foster a sense of
community, achievement, and purpose that can lead to long-term engagement and loyalty.
Overall, the point system is a powerful game mechanic used in game engineering to create a
sense of progress, competition, feedback, and rewards. By awarding points to players for
completing tasks or achieving objectives, game designers can keep players engaged and
motivated, leading to increased engagement and long-term retention.
10) For game designer how badges are an excellent way to encourage social promotion
of their product and services?
Badges are a popular gamification technique used by game designers to encourage social
promotion of their product and services. Badges are virtual rewards or symbols that players
can earn for completing tasks or achieving objectives in the game, and they can be shared
on social media platforms such as Facebook or Twitter.
Here are some reasons why badges are an excellent way to encourage social promotion of
products and services:
● Social proof: Badges can act as a form of social proof, as they demonstrate to others
that the player has achieved something noteworthy in the game. This can motivate
other players to engage with the game and earn their own badges, as well as share
their achievements on social media platforms.
● Emotional engagement: Badges can create an emotional connection between
players and the game, as they provide a sense of accomplishment, recognition, and
belonging. This emotional engagement can motivate players to share their badges on
social media platforms, as they want to show off their achievements and connect with
others who share their interests.
● Viral marketing: Badges can act as a form of viral marketing, as they can spread
quickly and organically through social media platforms. When players share their
badges on social media platforms, they are essentially promoting the game and its
brand to their network of friends and followers, which can lead to increased
awareness and engagement.
● Retention: Badges can also act as a form of retention, as they provide players with a
sense of progress and accomplishment that can motivate them to continue playing
the game. This can lead to increased engagement and loyalty, as players strive to
earn more badges and achieve higher levels of achievement.
Overall, badges are an excellent way for game designers to encourage social promotion of
their products and services. By creating virtual rewards that players can earn and share on
social media platforms, game designers can create emotional engagement, viral marketing,
and retention that can lead to increased awareness, engagement, and loyalty.
11) How levels and leaderboards act as game mechanics for designing game?
Levels and leaderboards are two popular game mechanics used by game designers to
create engaging and competitive gameplay experiences. Here's how they work:
● Levels: Levels are a game mechanic that allows players to progress through a series
of challenges or tasks. Each level presents a new set of challenges that become
progressively more difficult as the player advances. The sense of achievement and
progress that comes with completing levels can be very motivating for players and
can encourage them to continue playing.Levels can also be used to unlock new
features or content, such as new game modes, characters, or items. By giving
players something to work towards, levels can keep players engaged and motivated
for longer periods of time.
● Leaderboards: Leaderboards are a game mechanic that allows players to compete
with one another for the highest score or best performance. Leaderboards can be
displayed in-game or on external platforms, such as social media, and can be used
to create a sense of competition and community.Leaderboards can be very
motivating for players, as they provide a tangible way to measure progress and
achievement. Players can compare their performance with others, see how they
rank, and strive to improve their score or ranking. Leaderboards can also create a
sense of urgency and excitement, as players compete to see who can achieve the
best score in the shortest amount of time.
Overall, levels and leaderboards are powerful game mechanics that can be used to create
engaging and competitive gameplay experiences. By providing players with a sense of
achievement and progress, as well as a way to compete with others, game designers can
keep players engaged and motivated for longer periods of time.
The MBA framework of game design is useful because it breaks down the game design
process into three distinct elements, each with its own set of considerations. By focusing on
each element separately, game designers can ensure that their game is well-designed and
engaging. The framework also emphasises the importance of considering the player
experience at every stage of the design process, which is essential for creating games that
players will love.
Overall, the primary elements of game mechanics work together to create engaging and
challenging gameplay experiences for players. By carefully designing and balancing these
elements, game designers can create games that are both fun and satisfying to play.
Overall, counter gamification is a powerful tool that can be used to encourage desirable
behaviour or discourage undesirable behaviour, depending on the specific objectives of the
application.
Overall, opponent moves are an important game mechanic that can add challenge and
excitement to a game. By designing opponent moves that require strategy and skill, game
designers can create engaging and rewarding gameplay experiences.
Overall, remodeling the design for opponent moves in gamification is an important process
that can improve the overall gameplay experience for players. By carefully evaluating and
refining the game mechanics related to opponents, game designers can create games that
are challenging, engaging, and enjoyable for players.
Feedback refers to the information given to the player about their performance in the game.
Feedback can be provided through visual or audio cues, such as sound effects or visual
indicators, and can be used to help players understand how well they are performing and
what they need to improve on. For example, in a racing game, feedback could be provided
to the player on their lap times, speed, and performance on different sections of the track.
Reinforcement refers to the rewards and incentives given to players for achieving specific
goals or completing tasks within the game. Reinforcement can be provided through a variety
of means, such as points, badges, levels, or unlockable content. Reinforcement is used to
motivate players to continue playing the game and to achieve more difficult challenges. For
example, in a puzzle game, players may be rewarded with additional points or access to new
levels for completing certain objectives.
Together, feedback and reinforcement create a powerful motivational loop that keeps
players engaged and motivated to continue playing. The feedback helps players understand
how well they are performing and what they need to improve on, while reinforcement
provides the motivation to continue playing and to achieve more challenging goals. By using
feedback and reinforcement effectively, game designers can create games that are
engaging, rewarding, and enjoyable for players.
The agile game development process typically involves the following steps:
Define the vision and goals of the game: The first step in agile game development is to
define the vision and goals of the game. This involves working with stakeholders to identify
the target audience, gameplay mechanics, and key features of the game.
● Create a backlog of tasks: Once the vision and goals of the game have been defined,
the next step is to create a backlog of tasks. This backlog should include all the
features, mechanics, and functionality that need to be developed for the game.
● Prioritise tasks: The next step is to prioritize tasks based on their importance and
impact on the game. This involves working with stakeholders to identify the most
critical features and functionality that should be developed first.
● Plan and execute sprints: The development team then plans and executes sprints,
which are short, iterative development cycles that typically last 1-2 weeks. During
each sprint, the team focuses on developing a specific set of features or functionality
from the backlog.
● Conduct daily stand-up meetings: To ensure collaboration and communication, the
development team conducts daily stand-up meetings, where they discuss progress,
roadblocks, and plans for the day.
● Review and refine: At the end of each sprint, the development team reviews the
progress made and refines the backlog based on feedback and changes in
requirements.
● Release and iterate: Once the game is released, the development team continues to
iterate and improve the game based on feedback from players and stakeholders.
Example:
Suppose a game development company wants to create a puzzle game that appeals to a
wide audience. The development team uses the agile game development process to create
the game. The process starts with the team defining the vision and goals of the game. They
decide to create a game that is easy to learn but challenging to master, with a variety of
levels and mechanics to keep players engaged.
The team then creates a backlog of tasks that includes features such as different types of
puzzles, power-ups, and a scoring system. They prioritise the tasks based on their
importance and impact on the game.
The team then plans and executes sprints, focusing on developing a specific set of features
or functionality during each sprint. During daily stand-up meetings, the team discusses
progress, roadblocks, and plans for the day.
At the end of each sprint, the team reviews the progress made and refines the backlog
based on feedback and changes in requirements. Once the game is released, the team
continues to iterate and improve the game based on feedback from players and
stakeholders. This iterative process ensures that the game is constantly improving and
meeting the needs of its players.
In summary, gamified agencies have the potential to impact our screen and app-based
digital future in many ways, particularly through affective modulation. By incorporating game
elements into their apps and screens, gamified agencies can create more engaging and
immersive experiences for users, which can lead to greater engagement and retention.
However, it's important for gamified agencies to use gamification in ethical and transparent
ways to avoid potential downsides.