Professional Documents
Culture Documents
DEVELOPMENT
Organizational Development (OD)
• The process of improving organizational performance by
making organization-wide rather than individual changes
Managing Change
• Sacred Cow Hunt (by Kriegel and Brandt) – first step
toward organizational change, in which employees look for
practices and policies that waste time and are
counterproductive
• The Paper Cow – unnecessary paperwork that cost
organization’s money to prepare, distribute, and read
• The Meeting Cow – unnecessary meetings held by the
organization that waste time, money, and output
• The Speed Cow – unnecessary deadlines that cause
employees to work at a faster than optimal pace,
resulting in decreased quality, increased stress, and
increased health problems
Employee Acceptance of Change (Lewin, 1958)
• 1. Unfreezing Stage – the organization must convince the
employees and the other stakeholders that the current
state of affairs is unacceptable and that change is
unnecessary
• 2. Moving Stage – the organization take steps (e.g.
training, new work processes) to move the organization to
the desired state
• 3. Refreezing Stage – the organization develops ways to
keep the new changes in place, such as formalizing a new
policy and rewarding employees for behaving in a manner
consistent with the new change
Five Stages of Employee Reactions Towards Change
(Carnall, 2008)
• 1. Denial Stage – employees deny that any changes will
take place, convince themselves that the old way is
working, and creates reasons why the proposed changes
will not work
• 2. Defense Stage – when employee begin to believe that
a change will occur, they become defensive and try to
justify their positions and ways of doing things.
• 3. Discarding Stage – employees begin to realize that
change in inevitable; the organization is going to change
and employees are going to change as well; employees
discard the old ways and start to accept the change as the
new reality
• 4. Adaptation Stage – employees begin to make
adjustments in the way they perform. They test the new
system, and learn how it functions
• 5. Internalization Stage – employees become immersed
in the new culture and comfortable with the new system
and have accepted their new coworkers and work
environment
Important Factors
• 1. Type of change – evolutionary vs. revolutionary change
• Two Types of Change (Burke, 2011)
• Evolutionary Change – the continual process of upgrading or
improving processes; a vast majority of changes fall into this type
• Example: Change form Microsoft XP to Vista
• Revolutionary Change – a “real jolt to the system” that drastically
changes the way things are done; this type of change is more
difficult
• Ex. Developing a new product-line requiring a new skills set,
complete change of organizational structure
• 2. Reason behind the change – employees are least
likely to accept change if they don’t understand or were not
told the reasons behind the change
• 3. Person making the change – workers are more
positive about change when:
• Source of change is within the organization rather than an external
source
• Leader proposing the change I well-liked, respected, and with a
history of success
• 4. Person being changed – there are differences in the
way people instigate or react to change
• Types of People During Change
• Change agent – a person who enjoys change and
makes changes for the sake of it
• Motto: “If it ain’t broke, break it.”
• Change analyst – a person who is not afraid of change
but makes changed only when there is a compelling
reason to do so
• Motto: “If it ain’t broke, leave it alone; if it’s broken, fix
it.”
• Receptive changer – a person who is willing to change
• Motto: “If it’s broke, I’ll help fix it.”
• Reluctant changer – a person who will initially resist
change but will eventually get along with it
• Motto: “Are you sure it’s broken?”
• Change resister – a person who hates change and will
do anything to keep change from occurring
Implementing Change
• 1. Creating an atmosphere for change
• Creating dissatisfaction with the current system/status
quo (e.g. conduct a survey to determine employee
satisfaction)
• Share the survey results to the employees
• Work hard to reduce the fear of change among
employees (e.g. provide emotional support, provide a
safety net that allows them to make mistakes during the
transition period, describe the benefits of change)
Implementing Change (continued)
• 2. Communicating details
• Employees are most responsive to change when they are
kept well-informed
• Employees must be involved in all aspects of the change,
from its initiation to final implementation (except when there is
a need for secrecy like during a merger)
• 3. Time Frame
• Most successful organizational changes occur in a timely
fashion
• It is advised that organizations should not remain in a
“change mode” for longer than two years
• 4. Training Needs
• After a major change has been made, it is often necessary to
train employees
Organizational Culture
• The shared values, beliefs, and traditions that exist among
individuals in an organization
• Often referred to as corporate culture/climate
• An important consideration during organizational change
• It establishes workplace norms (what’s right or wrong) and
defines the roles and expectations that employees and
management have of each other
• Have a subculture (e.g. each department in the
organization has a subculture)
• Most changes in an organization require changes n the
culture and subculture
Changing Organizational Culture
• The change process includes holding on to the successful
elements of the present culture and adding new elements
that are important (Laabs, 1996)
• Steps:
• 1. Assessing the desired culture and comparing it with the
existing one to determine what needs to be changed
• 2. Creating dissatisfaction with the current culture to create
support for the new one
• 3. Maintaining the new culture
Step 1. Assessing the New Culture
• a. Needs Assessment – current culture must be analyzed
and compared with the desired culture to determine what
might need to change
• b. Determining Executive Direction – management must
analyze the needs assessment to determine the
decisions/actions that will reinforce the culture and assess
the feasibility of certain changes
• Ex. Wants a true “empowering” culture but managers are unwilling
to share their decision-making authority
• c. Implementation Considerations – how will the new
culture be implemented? (e.g. creation of committees or
will management execute the changes)
• d. Training – New skill, new philosophy to which
employees must be trained (e.g. empowerment culture –
what does it mean? How is it carried out?)
• e. Evaluation of New Culture – an evaluation mechanism
must be established to review the new culture
Step 2. Creating Dissatisfaction with Existing Culture