Claims made by companies over No.

1 Status:
Educational Industry:

 Coaching Institutes and Schools: In most cases it was held that the claims made
were not substantiated with market survey data, or with verifiable comparative data
of the advertiser’s school and other similar schools, to prove that they are better
than all the rest, or through an independent third-party validation. This claim is
misleading by exaggeration and implication. The CCC was of the opinion that it is not
possible for any school to conduct such comparative study given the nature of the
educational sector and number of educational institutes. Hence it was unlikely for
the school to have such support data.
However, in some cases the claims were substantiated by showing rankings given by
education today or other such third-party validation.
TV Channels:

 Most claims were not substantiated. The claims were held to be misleading by
exaggeration and implication. The source for the leadership claims were not
indicated in the Ad-mailer. The Ad-mailer contravened Section 2 (c) of the BARC
India Ratings – Principles of Fair & Permissible Usage and Chapters I.1, I.2, I.3 and
Chapter I.4 of the ASCI Code.
Food Industry:

 Pan Masalas: The CCC concluded that the claim, “No. 1 Pan Masala” was not
substantiated with verifiable comparative data of the advertiser’s product and other
pan masala brands, to prove that it is in leadership position (No.1), or through an
independent third-party validation. The source for the claim was not mentioned in
the advertisement. The claim is misleading by exaggeration and is likely to lead to
grave or widespread disappointment in the minds of consumers. The advertisement
contravened Chapters I.1, I.4 and I.5 of the ASCI Code. The complaint was UPHELD.
 Supari: Claim, “No. 1 Sweet Supari”, was not substantiated with any verifiable
comparative data of the advertiser’s product and other sweet supari brands, to
prove that it is in leadership position (No.1) than the rest, or through a third-party
validation. The claim is misleading by exaggeration. The product packaging claims
contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.
Visa and Immigration Companies:

 In most cases it was held that In the absence of any verifiable claim support data,
the CCC concluded that the claim, “Worlds No. 1 Visa and Immigration Company”,
was not substantiated with any comparative data of the advertiser’s institute and
other immigration consultants in the world, to prove that it is in leadership position
(No.1) , or through a third party validation. It is an absolute claim not backed by any
evidence and is misleading by exaggeration. The claim is also likely to lead to grave
or widespread disappointment in the minds of consumers.
Agarbattis: In most cases, the claims were The Roop Mantra Skin Care
Productsmisleading by exaggeration. Claim, “India's No.1 Brand (2017)”, was not
substantiated with any market leadership data. Claim is misleading by exaggeration. The
advertisement contravened Chapters I.1 and I.4 of the ASCI Code