SUMMER TRAINING REPORT ON “DIGITAL MARKETING” IN

SOLITAIRE INFOSYS

PRESENTED BY:
TARANJIT SINGH
MBA(3 SEMESTER)
 SOLITAIRE INFOSYS is a leading Software and Web
Application Development Company, based in Mohali
(Chandigarh), that provides high-quality comprehensive
services to enterprises across a wide range of platforms and

Solitaire Infosys technologies. Our major areas of expertise are in providing

quality, cost-effective software or web development services.

Services Offered:

* IT Consulting, Software Design & Prototyping

* Custom Software Development, Software Testing & QA

Services

* Web Application Development, Application Support &

Software

Maintenance

* Web Designing Solutions (Graphics, Brand & Logo

Designing)

* Web Development Solutions (PHP, .Net, HTML, C++, Java)

* Mobile Application Development (Android, Ios)

* Internet Marketing (SEO, SEM, SMM)

Vision, Mission and Core Values
VISION
Global corporation enriching lives and enabling business transformation for our customers, with leadership in chosen
technologies and markets. Be the first choice for employees and partners, with commitment to sustainability.

MISSION
We enable business transformation and enrichment of lives by delivering sustainable world class technology products,
solution and services in our chosen markets thereby creating superior shareholder value.
CORE VALUES

1) We shall Uphold the dignity of every individual.

2) We shall honour all commitments
3) We shall be responsible corporate citizens
4) We shall be committed to Quality,Innovation and growth of every endeavor
 Digital marketing is the promotion of your
business, organisation or brand using channels

DIGITAL such as the Internet, mobile devices, television

and radio in addition to using creative online
MARKETING advertising, video, podcasts and other such
methods to communicate your message.Internet
marketing in particular plays a huge part in any
digital marketing strategy and is becoming the
core of many organisations overall marketing
strategies, particularly with regard to social
media and viral marketing.

Digital marketing was defined in Wikipedia as

“marketing that makes use of electronic
devices (computers) such as personal
computers, smart phones, cell phones, tablets
and game consoles to engage with customers.
Digital marketing applies technologies or
platforms such as websites, e-mail, apps
(classic and mobile) and social networks”.
 Objectives:

PRIMARY OBJECTIVE
● The main objective of the study is to understand the consumer buying journey in digital
era.
● To understand how company is increasing its brand awareness.
● To know the marketing strategies of Solitaire infosys.

SECONDARY OBJECTIVES
● To know affinity in customers for collecting information before purchase.
● To understand the media consumption of Indians.
● To understand the post buying behaviour of consumers.
Scope and Limitations
Scope:
● The study is an attempt to determine
the consumer buying behaviour in
digital era.
● The research was designed to contact
the consumer who makes online
transactions and purchasing.
● A period of 45 days was taken to
complete this project.
Limitations:
● The sample size is very small, the
results can’t always be generalized to
entire population.
● Time constraints was the major limiting
factor . Hence, only specific samples
from the entire population was taken
into consideration.
● The information obtained from the
consumer was assumed to be factual.
● Some of persons were not so
responsive.
Review of literature
AUTHOR YEAR DESCRIPTION

Sumanjeet 2022 Online marketing develops a

greater opportunity to great
information relating to
customers as compared to
traditional methods of
marketing.Online banner
advertising has great potential
as an advertising medium. It is
easy to create, place and use .

Az-Zahra 2021 In the application of digital

marketing there are obstacles
such as :
1:Unstable internet connection
2:Delay in delivery
3:As well as transaction fraud
Research Methodology

Research methodology is a systematic process of identifying and formulating by setting

objective and method for collecting, editing and to tabulating to find solution. Research is an
art of scientific investigation. It is defined as “A careful investigation or enquiry especially
through search for new facts in branch of knowledge”. Research is a movement from the
known to the unknown.

The methodology was framed and tested for study are as follows:
Research Design Research design is a framework of research
studies methods and techniques chosen by a
researcher to conduct a study. The design allows
researchers to sharpen the research methods
suitable for the subject matter and set up their
studies for success.

RESEARCH DESIGN USED FOR THE

PROJECT:

The present study is descriptive in nature.

Descriptive research aims to accurately and
systematically describe the general attitude of
consumers towards digital marketing.
Data Collection
Primary data collection
Primary data are the data which
can be collected a fresh and for
the first time and thus happen
to be original in character. The
primary data used for this study
was collected through
Questionnaires.
Secondary data collection
Secondary data means data
that are already available. They
refer to the data which have
already been collected and
analyzed by someone else. For
this study the secondary data
was collected from websites.
 Sample Size
Sample size refers to the no. Of items to be selected from
the universe to constitute a sample. Sample size for this
study was determined 50.

Sampling Technique
The sampling technique used for this study is non probability
convenience sampling. In this technique the population
elements were selected for inclusion in the sample based on
easy of access.
1. Which marketing strategies are used in company?
2. How do you get information about new Products?
3.Do you Collect information before purchasing the products?
4.What type of information do you usually collect?
5.Did you ever purchase from an online site?
Findings:

❖ Indian customers are highly information seekers. They collect more information about quality, price and refer
customer’s experiences before purchasing a product.
❖ Advertisements have high impact for creating stimulus in Indian customers. But this stimulus will get in to action
only through opinion leaders.
❖ Indian consumers have high tendency to go for online purchase. They have high affinity to go online for electronic
products and apparels.
❖ One of the current trends in Indian youth and young Indians are watching the T.V programs via online portals.
May be the main reason is convenience of time, they can watch programs which they had skipped due to some
reasons.
❖ Brands want to build a cool presence over digital platforms because the customer will do research about the
product after seeing an ad or after getting stimulated.
❖ Brands are getting more touch points to reach target group in cost effective manner
Suggestions:

● Your digital marketing strategy might include popular inbound marketing tactics
like social media, paid advertising, email marketing, influencer marketing,
content marketing, SEO strategy, affiliate marketing, and conversion rate
optimization.
● Regularly Optimize Your Website for SEO and Conversions
● Add a Chatbot to Your Website
● Partner with local influencers
● Develop e-mail marketing
● Know your customer
● Maintain a Social Media Presence
Conclusion:

The successful completion of this project indicates that the future of marketing is in the hands of
digital. Digital marketing is not only concerned with placing ads in portals, it consists of integrated
services and integrated channels. Marketers want to use these components in an effective way to
reach target groups and to build a brand. In this digital era marketer is not the custodian for a brand,
people who are connected across the digital platforms are the custodians.

Brands want to build their presence over digital platform, because customers have high affinity
towards digital media than other media’s. More than that customers are highly information seekers
and digital media is the only platform for two way communication between brands and customers.