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Designing An Applied Model in Make or Buy
Designing An Applied Model in Make or Buy
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Ali Yasini
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DOI: 10.7813/2075-4124.2014/6-5/A.12
ABSTRACT
Make or buy decision, is one of the production strategies of the industries. Despite its effect on the
dynamism of economic institutions, the problem of make or buy decision is usually viewed as a short-term matter,
which is based on costs and operational considerations. The environment dynamism and unreliability of suppliers’
performances have caused some changes and re-considerations in the present algorithm of companies’ make or
buy decisions. The aim of this research is to answer the following question: How can an algorithm be found
through which the decisions regarding the component production by the manufactures or ordered by the suppliers
can be made, considering the effective factors on make or buy decision process? In this paper, considering the
necessity of adopting a new attitude toward the problem of make or buy in sprayer manufacturing companies, this
algorithm was reconsidered and represented. Crystal-Ball software and simulation were employed in make cost
computations due to the uncertainty of some parameters. Having applied the algorithm as a case study, some
were made regarding changing make or buy strategies in the mentioned companies. Based on the gained results,
their implementations were suggested such that the algorithm was redesigned in terms of other effective factors
on make or buy decisions. The consideration of investment costs and disruption risk in the suggested algorithm
provided the novelty aspect of this research.
Key words: make or buy disruption risk, hidden costs, investment, agricultural sprayer
1. INTRODUCTION
The idea of outsourcing of a firm’s chain value is not a new subject. Different firms and industries of the
world have been facing this matter for years. In the construction sector, most industries outsource their
automation, computer hardware, and even the production of some devices to outer specialists. For instance, Ford
and General Motors have outsourced the production of more than 50% of the devices of their final products. The
main motive of outsourcing is to save money and improve the quality due to economy of scale and the specialty of
the salespeople/providers.
The consideration of make or buy process is of a great importance among the workmen and researchers
(1). Make or buy decisions are also known as resource-finding, outsourcing, or secondary contracts (2).
In fact, make or buy decision is one of the strategic decisions in every organization which have long term
and long-lasting results and consequences for them; such a decision must not be considered with a short-term,
economical, and quick viewpoint (3). Make or buy decisions can affect the firm’s strategy, cost structure,
competitiveness, flexibility, service delivery level, and competitive advantage (3, 4, 5).
Make or buy decisions are of the most critical and challenging decisions in joint product manufacturing
industries. These companies produce products including hundreds of separate parts and components. Each
component may be produced whether in the company or by the outer providers. In decision making to choose the
supply source, some other factors are effective per each part, in addition to factors such as the material kinds,
costs, and other operational variables. There are issues such as core competencies, the expectation time, the
supplier quality, delivery performance, risk, etc. In case of the presence of all these factors in a decision making
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process, we will be faced a completely complicated problem related to profitability. Any mistake can result in the
weak performance of the company (6).
Basically, make or buy decisions are made in two general methods of knowledge-based and case based
reasoning. The knowledge-based systems are considered as computer programs which solve the problems by
imitating the problem solving behavior of a specialist. The production of knowledge-based system deals with the
acquisition of knowledge and logic/the problem solving methodology on the real world’s issues related to a
particular realm of knowledge. Knowledge-based system has been used in order to evaluate and select the
potential suppliers and consider the importance of buy item in the company sourcing (7).
While CBR(case based reasoning) is a problem solving approach which relies on the past and uses similar
cases in finding the problem solution, modifying the available solutions and justifying the abnormal situations.
CBR is a rich knowledge-based method in acquiring the past experiences, increasing the number of the available
solutions and totally improving the learning capabilities. In CBR, a new problem or situation is compared with a
reference or library of stocked cases (3).
During the past years, the company in question has provided a major part of its required parts and
components in assembling the final products using outsourcing and lateral contracts. Regarding its long
background in making different kinds of agricultural sprayers and using outer suppliers in producing components
of the final products, this company(is now to decide about using systematic algorithms in its make or buy
decisions. The problem of make or buy is considered with a strategic approach in this paper.
Make or buy decisions of this company have been made as short-term and on the basis of cost
considerations. The entrance of new rivals to the market and the fluctuations of the economic environment in the
past years, and especially the last year’s, have faced most of component supply contracts with the problem of
delay and/or cost balancing and therefore, the company has been seriously challenged regarding the supply of
customers’ demands. Therefore, the problem of make or buy or review has become important, followed by the
definition of the main problem related to make or production strategies. As a result, the necessity of re-defining
many of the issues related to the problem of make or buy is felt due to the dynamism and the variable conditions
of the environment. The investigation of the re-production of some outsourced components and investment in the
provision of equipment and machinery aiming at capacity production and assuring its justification are of much
importance. Consequently, regarding the presence of new rivals, the review of the method of competency
consideration and the companies’ equipment is necessary.
In the second part, the research background has been considered and presented. In the third section, the
algorithm or the applied model is explained and in the fourth section, the model is presented and its results are
analyzed using real data. And finally, the conclusion and suggestions are presented.
2. REVIEW OF LITERATURE
Traditional approaches in make or buy decisions are mainly based on financial economics’ index and seek
to answer whether other companies can produce that particular device or process with less price in comparison
with domestic production or not. Coase stated for the first time that in calculating the costs, demands costs should
be also considered in addition to market costs; this was the same theory of transaction costs presented by
williamson and described the complexities of transactions costs. What has been considered in this article is in fact
the effect of the hidden costs on make or buy decisions which have attracted less attention so far(8, 9).
Many researchers have worked in the field of make or buy decisions; below some of them are mentioned:
Peng et al. considered make or buy decisions in the field of export (10). Humphreys et al. presented a
system to evaluate make or buy decisions. They stated that their aim was to show the fact how knowledge-
oriented systems’ technology can help the decision makers (11). Moschuris discussed the organizational
participants in make or buy processes. He stated that few studies have been performed on organizational
participants in make or buy processes. Relying on the available theories, he considered the participation level of
organizational key participants in make or buy decisions and the effects of field variables (1). Cotellessa et al.
presented an optimization framework for make or buy decisions in software mystery. They presented a linear
optimization model of cost/ quality to deal with make or buy decisions. In their model, they attempted to minimize
the costs considering a satisfying quality level (12).
Outsourcing/ insourcing decisions play a vital role in organization performances. The importance of such
an approach has been doubled by the consideration of the recent management trends which focus on core
competencies and other outsourcing activities in order to reach to a competitive situation and its maintenance.
The main question that organizations are facing is that which components or product parts they must produce and
which ones should be bought from the suppliers. Answering these questions is known as the make or Buy
decisions.
At least, 3 features have been introduced to identify the core competencies in a company; firstly, the core
competencies make possible the potential reaching to the extensive markets; secondly, a considerable portion of
understood customer benefit of the final product must be obtained, and thirdly, its imitation and copying must be
difficult for other rivals (13)
Being inspired by the article of Prahalad and Hamel, Quinn and Hilmer considered the competence -
orientation as the main strategic concept and the determining factor in outsourcing decisions and defined the
following features as the effective factors on competence-orientation. The core competencies are a set of
knowledge and skills, rather than products or duties; they are flexible and long term operational stimuli having the
ability of adaption or gradual completion; they are limited in number, they are fields in which companies can
become skilled; they are important in customers’ views and have been mixed with organizational systems (14).
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developed to allocate orders considering different capacities, the failure probability, and quantity discounts for
each supplier. The results of this article show that the supplier costs have more effect on the allocation of orders
than the probability of the supplier failure (23).
There is a formal definition of supply disruption risk which refers to "the potential occurrences of an event
in supply which can exert considerable harmful effects on buy decision of a company" (24).
The definition of supply chain disruption in this paper is as follows: un-programmed and unexpected events
which challenge the normal flow of goods and the material inside the supply chain (25).
A multi-Item simulation model and hierarchical supply chain has been modeled by the introduction of
supply network disruption with scenarios with different probabilities and severity. In this model, Monte-Carlo
simulation has been used to determine the distribution of volume loss probability in comparison with the scenario
without supply disruption through the network (26).
Supply disruption can have huge impacts on the firms. They can be in the form of costs, operational and
service effects as supply chain disruption consequences. There are a lot of general examples of supply disruption
which include transportation delays, weak communications, disruptions in IT performance, industrial accidents,
quality issues, operational issues, governmental regulations, and even suppliers’ opportunistic behaviors (27).
Table 1 shows some of the models mentioned in the literature review section.
Since the make or buy models have been expanded, investment and the supply disruption risk in the
equipment have rarely been focused. The non-consideration of investment and supply disruption risk blurs the
reality aspects of the problem condition. In this research, it has been attempted that the costs of supply disruption
which is refundable from the firm contracts and the investment costs in machineries which have been calculated
with the present net value by Crystal-Ball simulation software be considered. Therefore, it is clear that considering
supply risk and investment that are exist in machineries, will have logical and real results.
As it is inferred from the above mentioned articles, relying on the strategic aspect in designing sourcing
decision mechanisms has become important. Considering core competencies, the strategic importance of the
activity (component) and its related risks, the authors have attempted to present appropriate algorithms for
decision making regarding the start of producing by the manufacturer or outsourcing the activity to foreign
suppliers. Some have also focused on operational aspects (such as preventing suppliers’ opportunistic behaviors
and decreasing risk through partial outsourcing).
Regarding the research problem, the review and re-consideration of some of the above mentioned models
and algorithms are required, regarding the costs of unfaithfulness to one’s promise or suppliers’ opportunistic
behaviors, the investment approach in capacity or make equipment development. In this article, it is attempted to
consider this matter in a systematic framework and present a suitable methodology in order to re-consider the
make or buy problem.
3. METHOD
Fig. 1. The available make or buy decision algorithm of the firm in question.
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evaluated, to do so, the current net value method can be useful; (6) if the profitability resulted from the investment
is considered positive, the firm must invest and make; (7) if the profitability of the investment is considered
negative, the firm needs to find out whether the supplier is available or not; (8) in case of the absence of the
supplier, the company has no choice but to make it; (9) in case of the existence of suppliers in the market, the
competition among the suppliers must be considered; (10)in case of the existence of exclusive supplier in the
market, the risk of outsourcing must be considered; (11) in case of the existence of high risks in component
outsourcing, the firm itself must attempt to make it; (12) in case of low risk in component outsourcing, the firm
buys it from the supplier; (13) in case of the existence of competition among suppliers, they must be evaluated
and in case of a good and positive evaluation, the firm will make, otherwise the outsourcing risk is re-evaluated;
(14) if the component is not strategically important and the component is produced inside the country, the
availability of the sources must be considered; (15) if the sources are not available, we return to step 2 and the
make or buy cost must be re-considered; (16) if the sources are available, the make or buy costs must be
compared; (17) if buy costs are less than make costs, the firm prefers to buy the component from the foreign
supplier; (18) if buy costs are more, earning the resources must be considered, in case of the resources’ non-
earning, the component is bought from the supplier; (19) if the sources can be obtained, making is started. If the
component is not strategically important and is not made inside the country, the supplier must be looked for; (21)
in case of the existence of a supplier, the component is bought; (22) if the supplier is not available, the process
must be changed and the component must be replaced, since the component in question is neither produced in
the country, nor there is any supplier to provide it.
21-Buy
19-make
Yes
Yes
No
No
No No
Yes Yes
Yes
14- This
process is 16- Purchase cost
15-resources is less than cost of 17-Buy
in-house make?
now? are available?
No No
Yes No
2- Cost of
Strategic analysis of 1-The Yes manufacturing is
2- need to
component is higher than 4-Make
make or buy decision purchasing? invest?
strategic?
Yes
Yes
6-Investment
5- There is a
No and make
good return?
No
Yes Yes No
9- is there 7- Supplier is
competition 8-make
available?
between
suppliers ?
No/ exclusive
supplier
Low
Having determined the importance and conditions of component A, the considerations continue. The
estimation of production costs was done, having analyzed and studied the time and the process. There was too
much unreliability regarding the estimation of production costs. A set of simulation operations were performed to
identify different production parameters. The maximum required time for component production has been
calculated as follows based on the market demand:
T=Ta/Td(Equation 1)
T= the maximum production time for the component
Ta= the available net time for work
Td= the total demand (customer demand)
T= 9% of the production line efficiency * every hour, 60minutes* every day, 8 hours* 2 shifts a day*
300work days
The total demand of the customer= 6000
T= (259200/60000) = 4.32 minutes
The yearly capacity was calculated in Crystal-Ball software with domain capacity of 20000 to 80000 units
with 10000 times trials. The change of production capacity in the above mentioned domain is followed by the
fluctuations in variable costs of procreation task force costs, company costs, etc. The production cost was
computed in each repetition and the summary of the results of production costs has been shown in diagrams 1
and 2. The optimum capacity has been obtained based on the least costs in about 5000 units in diagram 2. The
least production cost is seen at this level of yearly production capacity. As the simulation results in diagram 1
reveal, the best component make costs happens at the capacity of about 50000 units with the reliability of 51% for
component A. Table 3 also shows the cost means for optimum yearly capacity (5000).
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Table 3. The estimation of the Obtained production costs out of simulation analysis
Diagram 1: The estimation of component A: production cost using Crystal-Ball simulation software
(Equation 2)
Make cost = the investment amount in the facilities in year 0 + discount ratio of 20% (the first year make
cost * the first year price +…+ the fifth year make cost * the fifth year price)
(Equation 3)
Buy cost= (the first year buy price * the number of first year purchases +…+ the fifth year buy price * the
number of the fifth year purchases) + the supply disruption cost
(Equation 4)
th
The supply disruption cost= the supply disruption mean in the i year* the number of years in the duration
th
in question* the costs of each delay on the basis of the delivery amount in the j time.
Construction
1050000000 25500000000 31000000000 37000000000 44500000000 55000000000 108803343621
costs
Diagram 3. The total buy cost of component A with the discount ratio of 20%
As was realized, the main aim of this research was to consider the design and re-consideration of the
present algorithm in make and buy decisions in an industrial firm. Considering the current conditions of the
company and also regarding the used algorithm situation, 2 factors of supply disruption risk of component buying
contracts from the suppliers and investment in generating new production capacity to make the component were
investigated. A particular method was suggested and employed in the analysis of investment costs. Therefore, a
new algorithm was created, placing these 2 factors in the current make or buy algorithm, which was more fruitful
in terms of the inclusion of long term and non-operational problems, compared to the first algorithm. The
possibility of trade off and consideration between make and buy decisions has been suggested for each
component. The creation of such a probability provides the novelty aspect of this research.
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In this article, supply disruption risk by the supplier which is the result of the supplier’s opportunistic
behavior was also considered in the calculation which is an important index and has been ignored in the previous
studies (formulation 1).
Besides, when the decision maker intends to outsource the component which is produced in the country
right now, some fixed costs will remain until a certain time, which have to be added to buy costs in order to make
our decisions more realistic. This matter has been regarded in this article.
Considering the obtained results, it is suggested that the firms’ managers use the proposed algorithm in
decision making in case of other components. Regarding the huge amount of the required data and cost
computations, employing a decision support system is required, due to periodic re-considerations in these
decisions. Partial outsourcing can be a sourcing option in the proposed model and making optimum amount
inside and buying from the supplier can also be obtained. The issue of core competence which can significantly
affect the make or buy processes is also suggested to use a quantitative method in determining the core-
competencies, and to do so, Khaled Hafeezs’ articles, especially this one (30) are proposed.
REFERENCES
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