NAME : ABANGGAN,JASMIN M

1.Trace the evolution of marketing research.

Market research was founded in the early 1900s when businesses wanted to know how their
advertisements were being received. In the 1900s, advertisers organized simple face-to-face polls to
gauge readership and recall. Influenced by Daniel Starch. and in the 1940s, they invented or used
qualitative methods. In their research and creation in the 1960s, quantitative methods inspired by
social sciences emerged. In the 1980s, new strategies for predicting consumer behavior emerged.
and in the 1990s, Web analytics entered the market for research. Then, in the 2000s, Net Promoter
Scores what we called NPS came along. In the 2010s, the use of cell phones when creating research
was easier for people because of technology, and in the 2020s, with artificial intelligence or AI,
almost all of the researchers used this because all of the things you needed or questions that you
wanted to answer with artificial intelligence or AI could be solved in just a second.

2. Explain the ethical issues in marketing research.

ethical issues in marketing research is moral principles that guide the responsibility to conduct and
analyze research without deception to ensure authenticity. At every step of a market research effort,
the organization takes measures to ensure both participants and clients are treated fairly and with
respect. They are a concern over a lack of honesty, a lack of privacy, a lack of confidentiality, and a
lack of objectivity. example of this is Redundant publication occurs when two or more papers,
without full cross reference, share the same hypothesis, data, discussion points, or conclusions. On
the other hand, plagiarism ranges from unreferenced use of others published and unpublished ideas,
including research grant applications to submission under new authorship of a complete paper,
sometimes in different language.