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For PhyllisLambert
Wolkenkannmannicht"bauen" Unddarumwirddie
Zukunftniewahr.
"erträumte"
- Vermischte
Wittgenstein, Bemerkungen
1.Weston's Cloud
In thesummerof 192],whentheold tubthatwas slowly
takingTina Modotiand himselfto Mexicomadea stopover
as it traileddownthecoastof Baja California, thephotogra-
pher Edward Weston took a shotof a greatcloud whose
shapehad caughthiseye:"A sunlitcloud,"he writesin his
Daybook, "whichrosefromMazatlánBayto becomea tow-
ering white column."A fewdayslaterhe noticedtherollof
filmwas damagedbuthe wentaboutrepairingthedamage
as soonas he was settledin Mexicoand wenton to produce
severalenlargements of an imagewhich,farfrombeing
reduced, in his own words,to a matter-of-fact shot,some-
Edward TheTowering how fulfilled an intentionthathe seemsto havedeliberately
Weston,
WhiteCloudat Mazatlan, keptvague.1 And how coulditbe otherwise, fromthemoment
Mexico,August Photocour- thecloudbecomesa phenomenon- phenomenon,
1923. notobject-
tesyoftheauthor. thatit eludes all intentionalpurposesalong with anyessen-
tialistposition,havingonlyan accidentaland transitory
presenceand beinga functionof strictly externalcausesand
conditions, leavingus, moreover, completely freeto project
ourfantasies on toit.(WhereWestonsaw a column,we might
be moretemptedtodayto see a hintof theatomicmush-
room,minusthecap.)
$.Pavilions
As surprising as itwas, theDiller+ Scofidioprojectwas not
withoutechoesor precedents - fromMiesvan derRohe,
who wantedtopunchthrough thecloudsandwhosefacadesac-
tually have nothing of theshimmering aboutthem,to Coop
Himmel(b)lau,foundedin 1968withthedesireto make"an
architecture as floatingand changingas theclouds,"17 and,
aboveall,to thePepsi-ColaPavilionfortheInternational Fair
Fujiko Nakaya,Pepsi-Cola at in
Osaka 1970.Thiswas a geodesicdomecoveredin an arti-
Pavilion, Expo'7o,Osaka.Images ficial created
COURTESY OFTHEAUTHOR. fog byFujikoNakaya,who treatedit as a sculp-
ture,as we would expect.If we look at Diller + Scofidio's
gambitmoreclosely, thedealremainsno lessdrastic:notonly,
as theauthorsofBlurinsist,arewe notdealingherewitha
builtfog,strictly speaking,theway theCoop Himmelb(T)au
structures, out
hung like"skies,"couldbe saidto be built.But,
moreimportantly, as sparkling as itwas,thePepsi-ColaPavil-
ion stilladheredto thenormof a shelterfirmly anchoredto
thegroundand withtheaim to serveas a theaterfora whole
seriesofperformances and representations.18
Eventhoughithasitsplacein thetradition ofexhibition
17.cf.WolfPrix&HelmutSwiczinsky,pavilions,theBlurdoesnotfitintothetradition ofprovisional
Coop Austria:
Himmel(b)lau From
Cloud
to
Cloud(VeniceBiennale: andCon- structures
1996) intendedto serveas showcasesformercantile pro-
struire
leciel Centre
(Paris, Pompidou: duction,fromthe
1990- CrystalPalacetoMelnikov'spavilionforthe
18.cf.Experiments
inArtandTechnologyParisExhibitionofDecorativeArtsof1925.Nor doesitfitinto
(E.A.T.), ed.Billy
Pavilion, Klüver,
Julie thetradition ofpavilionsdesignedas so manyadvertising
Martin &BarbaraRose(New York:
Ex- pa-
perimentsinArtandTechnology,
1978). nelsforone typeor anotherof housing.Blurwas certainly
18
6. Architecture in Absentia
I havesaid how theidea of thecloud(cloud machine)was
graduallysubstitutedin Diller+ Scofidio'sdiscoursebythe
wordblur' whichcan be readequallyas eithera nounor a
verb.The noundenotestheeffect producedbythestrictcon-
junctionof thesteelstructureand thefogthatemanatesfrom
19
22
Firstpresented
as a lecture
at theCanadianCenter
for
, Montreal, May 8,200£
Architecture on