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‘Nancy, Daniel, Rebeca, Lawn efnathan ARTEL
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topo 2
PARTEM
tape 9
tape &
cape 5
Eropa 6
tape 7
topo &
etapa 9
exapo 10
taps 1
apa 12
e1apa 13
Sumario
PREPARATIVOS
‘Quem dive ler este lino? 15
(sev empento presol com lucratviade 17
‘CRIAR ACULTURA
Estabelecer um posrde 29
(que signin sero mother"? 29
‘Nunes pega desculpas por pensar em tueros 27
Resultados, nio processos. 31
Custos estratigices endo esratigine 34
Ne quantfigue demaisas coisas 97
Ni delegue nem de eis nem de mence 40
Maximizarasatistgiodoclinte pode
leva fléncia 42
“Tempa etratigica ete nboestratigin 46
Ccieum sense deurgincia 47
Conectensoa culture amare 50 ‘PARTE I REDUZIR 0S cUSTOS
er9p0 14
apo 15
e19p0 16
e1ap0 17
apa 18
apa 19
Ftapa20
iapa21
etapa 22
etapa23
ropa 24
tops 2
taps 26
e19p027
e10p028
tapa29
tapa30
aps31
erapa32
Toco custo pode ser redurido. 52
Primero redua os estes, depois fafa perguntas 55
Estabelecaoramentos“srbitrras"@
no negoidveis 57
A acessidade de pera aproasiodochefe 5
Nenhum custe 0 paquana que no
rmerega anise 61
Nose prescupe — os funconios
orespeltario. 62
(0s furcondries ste muito mais adapveis
to que vcd iagina 4?
Comace onde a mencs — cam os forecedores 65
Nunca dete a negocarso de pros a carge do
comprador 68
Drraneum lao" 69
Decrotecnglamentosecortes 70
Recorra requentemente eoncorrncies 71
Se ofornecedor dnd, para pars um
segundo ataque 73
Planeje ums economia de 15% nas compras de produto ¢
de 30% na conatagbe de service, 74
Descubre qua prego que os
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